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Promote Your 2014 Referral Program With These Marketing Tips

Posted on by Mike Stromsoe

Referral programs are great ways to get additional business from a purchaser who enjoys your products. They will be eager to get their friends and family to join in and try the product for themselves as the customer hunts down the leads for you. Get the most exposure with your referral program by following these simple marketing tips.

1: Reach The Largest Audience With Social Media Marketing

Everybody has some type of account on a social media platform. Target the most popular places such as Facebook, Twitter, Pinterest, and Instagram to spread the message about your referral program. You should already have a large following as you place on the social media page your message, the reason why they should jump on this great opportunity, and a call-to-action for them to find out more information. Include links to your homepage and a confirmation page to help with promotion.

2: Market It Directly On Your home Page

The reason why some referral programs fail is because people can’t find the information readily. It is hidden amongst your web pages or placed as an afterthought on a contact page. You need the referral program to be instantly seen and understood. Place the message directly on the homepage and within the line of eyesight for visitors so they understand what is in it for them if they participate.

3: Confirmation Pages Provide Valuable Follow-up Marketing

The person loves your products and has spent a great deal of money buying them. You’ve already captured their attention, so drive home the point of your referral program within the purchase confirmation page so the customer believes they are getting a even better deal from an awesome company.

For more information about referral programs and how to market them, get involved with the Mike Stromsoe’s Unstoppable Profit Producer Program.

Understand What Values Your Customers Place In Your Business To Streamline Marketing Activities

Posted on by Mike Stromsoe

“I want my business to grow. I want to make large profits and have efficient operations so the business runs itself as I turn it into a profitable franchise.”

When a person starts a business, they think inwardly on which direction they want their agency to go. They develop a strategic plan on what it would take to get from the starting phase of plan A to the fully operational agency in their plan B. Yet while thinking about the course your business will travel, you can’t leave out the customer equation.

The customer will decide how profitable you will be based on the values they place on your products and services. You need to understand what it will take to have customers purchase your product or service from your agency opposed to getting it from your competition. What enjoyment will your customer get out if it? What do you have to do to show the customers the value in your products and services?

Answering these questions and keeping the customer at the forefront of your marketing activities is the core of your business development. Ensure your strategic plan concentrates on the customers and their values to reach success.

For more information about building up your insurance agency business, please contact Mike Stromsoe’s Unstoppable Profit Producer Program at 800-770-9984.

Niche Marketing: Your Road to Potential Clients

Posted on by Mike Stromsoe

Marketing to a specific group of individuals is a powerful way to make the most of your ability to reach potential clients. Niche marketing is the term that describes a specific form of reaching your target audience by focusing on your goals.

Identify Your Audience

The only way to make the most of your marketing strategy is by identifying the audience you want to reach. If your company sells products for children, then your target audience is that group of young people and their parents. On the other hand, if you want to sell a product that is designed to help older men and women get around, then your target audience is a much older crowd or medical professionals.

Focus on Your Niche

After identifying your target audience and narrowing down the details, you are then ready to actually start marketing. Focus your strategies around the group you are targeting. For example, young adults might be easier to reach through online marketing while older adults might appreciate personalized notes in the mail.

Reaching out to a specific market will help you obtain your business goals. To learn more about the marketing strategy, check out Mike Stromsoe’s Unstoppable Profit Producer Program.

How Influential are You in Your Sphere

Posted on by Mike Stromsoe

Having influence within your sphere is part of having successful marketing. When you want to market to friends, family, neighbors and other contacts that you interact with, you need to ask how influential are you and how much others respect your words and advice.

A simple way to discover your influence is through Klout. The online website and mobile app provide you with details about your online social influence. Klout provides a score that ranges from 1 to 100, which allows you to see where you stack up against others in your sphere and how well you are doing.

Having a solid impact on your contacts is an important part of effectively reaching out and marketing to them. If you are not influential, then you will not do well as a business owner. Fortunately, you can evaluate your influence on others and make changes to improve your score on Klout, which will allow you to reach a wider audience.

Reaching the top is your goal when you are trying to start a business. To learn more about improving your sphere of influence and making a solid impact on those around you to improve your business, look at Mike Stromsoe’s Unstoppable Profit Producer Program.

Mike Stromsoe’s Unstoppable Profit Producer Program

Posted on by Mike Stromsoe

When you want to increase profits in your business, you must obtain appropriate business training to learn basic skills that allow you to reach your target audience. Mike Stromsoe’s Unstoppable Profit Producer Program will teach you the marketing skills you need to make the most of social media, traditional resources and skills that are essential to running a company.

Coaching Services

The coaching services in the program will allow you to identify the strengths of your employees, determine exactly what your company needs and find new ways to reach your target audience. You will receive business training that helps you reach your company goals.

Detailed Information

As a member of the program, you will not be limited to the basics. After you get started, you will gain access to materials that you can download; web seminars and other online tools that will help you learn new skills and develop marketing strategies that are proven to work.

Building up your business requires an understanding of strategies that gain attention from your clients and bring them back for more in the future. To learn more about the program or to get started in the program, contact Mike Stromsoe’s Unstoppable Profit Producer Program.

Singles, Not Home Runs

Posted on by Mike Stromsoe

With baseball season in full swing, this is the perfect time for us to discuss “singles, not home runs. I love, absolutely adore, helping people FULLY understand this concept.  After all, isn’t the final score really all that matters? Let’s tap our cleats with the end with the fat part of  the bat, step out of the batter’s box, take a deep breath, stare down our marketplace and get ready to take our best swings.

Who doesn’t want to score BIG and go home? What entrepreneur doesn’t feel that next great idea will be THE big idea that will turn the tables and create truckloads of cash that will provide mega freedom and financial security?  Maybe yes, maybe no. As marketers, we test. Secret tip, based on my own painful experience: home runs are few and far between. While you are swinging for the fence, don’t forget to hit lot of singles too. Singles might be other autopilot marketing programs that go on day after day, week after week, month after month and so on. Emails, voice broadcasts, phone calls, newsletters, direct mail pieces of all types, social media, videos, text messages and more. Last check, we have 27 different marketing activities going on every month. Remember, the singles when multiplied add up to runs and thou who has the most runs at the end of the game……wins!

What about you? Are you constantly rounding the base paths, making it home and scoring enough runs? If not, where should you start? Let’s make this real easy. There are 9 innings in a game, right? Get out a sheet of paper and write down the TOP 9 things that ARE working in your agency to drive new revenue, time after time, without question. Make sure that you consistently and continually do these 9 things, day after day, month after month as long as they remain profitable. Stop doing everything else. More results will come from your successes by simply performing the 9 successful programs that ARE producing results in your business.

Here’s why. This piece is being written on the heels of a successful trip, having spent two days with prosperous agents. One of the entrepreneurs, however, had a slight dilemma with a new partner in their business. She was being challenged with her mindset. We were on location and had the opportunity for immediate action. I made one suggestion and it made all of the difference. I STRONGLY encourage you to write this one down. This new partner said, after her successful appointment which culminated with her running into the room with a check in hand, “I am going to write these words on the inside of my forearm so I never forget them. They made ALL of the difference:

WE BECOME WHAT WE THINK ABOUT

The newest success story went on to share how she was able to go on the appointment, have the needed discussion with her prospect, do the deal, get paid and, most importantly, learn life changing lessons. She shared that after she heard the suggestion the day before; she began to only think about how the appointment was going to be a success. WE BECOME WHAT WE THINK ABOUT.

While continuing to do your math, while listening to your marketplace, while tweaking your message, while shifting your media packages (note the MMM’s-market, message, media), think about doubles, triples and home runs. Watch for the opportunities. They will surface, IF you focus on them ALL OF THE TIME.

In the last 12 years or so, our living agency laboratory has hit mostly singles. Those singles have added up to well over ultimate million dollar annual revenue, 5643 paying policyholders in our herd and thousands of prospects.

Singles, not home runs. And don’t forget, many base runners turn singles into doubles, just be paying attention to what is going on around them

Please……go implement, execute and take action NOW!

PS If you can’t create a list of 9 things, immediately get a hold of Andrea or I……we need to chat.

Call 800-770-9984 or email us at [email protected] today!

The Five Steps Of Learning And Retention

Posted on by Mike Stromsoe

Learning – the acquisition of new information or knowledge, and Retention – the ability to capture that information and recall it when wanted or needed, is actually a process that involves five steps:

First, is Impact. That is, actually receiving the idea in your mind. Impact can be in the form of a word, a visual observation or a concept. It makes no difference. Your mind isn’t capable of making a distinction between a visual or an actual experience. Nor is it capable of determining the difference between a conscious or an unconscious impact an idea may have on you. As far as your mind is concerned, those experiences are all the same and your mind will accept them, regardless.

If information or an experience appears real to your mind, your emotions and nervous system will react as though it were actually real.

To illustrate this point, try this simple experiment:

Seat yourself in a comfortable chair, feet flat on the floor and your hands resting comfortably in your lap.

Close your eyes, take a deep breath, let it out slowly and relax. Take another one. Let it out slowly. Relax even more.

Picture in your mind a lemon resting on a table in front of you. Visualize it. See it clearly. Look at its shape – its color – its texture.

Now, mentally reach out with your hand and pick up the lemon. Bring it up to your face. Look at it closely. Squeeze it. Do you notice how firm it feels? Feel the texture of the lemon’s dimply and waxy skin. Notice the lemon’s yellow color and round shape, with its pointy ends.

Now, hold it up to your nose. Smell it. Do you notice the lemon’s citrusy smell?

Place the lemon on the table and mentally pick up a knife that’s laying nearby. Cut the lemon in two.

Pick up one half of the lemon and see the juice dripping from it. Bring the lemon up to your nose. Smell it again. Now bite into the lemon.

What’s happening to you right now? Is saliva flooding your mouth, both in your mind, as well as physically?

Now consider what just happened. In actuality, there was no lemon. You just pictured one in your mind. While this was just a mental exercise, and the lemon was just imagined, chances are, if you are like most people, the mental image you were playing on the screen of your mind triggered certain responses which manifested themselves physically. So, you can see by this demonstration, that Impact, is a critical step involved in the process of learning and retention.

Being a Unstoppable is ALL about IMPACT. The next steps are coming to you over the next few weeks.

Until, then GO IMPLEMENT something!!

 

A Couple of GREAT Ideas

Posted on by Mike Stromsoe

If you’re like a lot of insurance agency principles, managers, producers or agency team members, you’re probably feeling a bit overwhelmed by everything facing you in today’s marketplace. You want to excel and lead your agency team into the future, but sometimes you can’t seem to find the right formula to best position your team for success and you’re starting to wonder if there might be some better options?

I totally get it. I am right there with you and I remember how hard it was for me in the early years when I was trying to figure it out. I felt like I was working around the clock but not making much progress. I was really starting to doubt myself. A lot of my consulting clients had similar experiences and feelings as well.

Ultimately I’ve found that its times like this, when you get to choose how you want show up in the world. It may not be easy or comfortable, but it’s worth it every time.

What I also know to be true is that there are good reasons why you have succeeded to where you are now. Your team, your carriers, your colleagues, your family, they all see something in you. Now it’s time for you to step up and play a bigger game. As long as you have the internal drive, you can learn the cutting edge tools and skills required and get the support you need to quickly grow in today’s quickly changing marketplace.

Back when I first became an agent, I had to fly by the seat of my pants. There wasn’t any training, coaching or resources like we have today. And I really struggled. In fact, there were many early mornings, late nights and weekends away from my family before I finally figured out what it takes to quickly and confidently create the agency that supports the life of my dreams.

That’s why I am so dedicated to helping agency principles, managers, producers and agency team members. I want you to be able to avoid all the pain and struggle that comes with not being as successful as you know you can be in your insurance agency business.

Hundreds of people that are cared about deeply, respected and are considered lifelong friends have encouraged me many times over to provide ALL of this information to as many insurance industry people as possible. After thousands of hours, over 25 years of investing in becoming the very best, after quickly growing a scratch agency from zero to over one million in revenue in less than 8 years, it’s only right that I give back, that I share every secret I have with you, in intimate detail, for free.

Take a look at the video link below. Agent Jeff Liebowitz reveals where he learned and what the results were after he implemented a took action on a couple of good ideas.

After one full day of sharing everything I can, you’ll have hundreds of new tools and tips to quickly accelerate your agency to the next level. Nothing to figure out, I am going to share all of it with you. All you need to do is show up. I hope you can make it. It is going to be a very special day!

Video >>  Here’s A Couple of Good Ideas

If we can answer any questions, please let us know. Please contact Andrea at 800-770-9984 or email her at [email protected].
To Your Massive Success!

 

Mike Stromsoe
The Unstoppable Profit Producer
Phone 800-770-9984
www.unstoppableprofitproducer.com

 

PS Remember, every interaction with our program carries our exclusive, unconditional satisfaction guarantee! You have no risk and everything to gain.

PPS  Here’s another reason you can’t afford not to invest one day in the future of your agency (exclusive video)

PPPS Below are all of the details so you don’t have to search for them:

Date:  June 1, 2012

Time Learning Begins:  8:59am

Time Learning Ends:  4:31pm (Actually Learning End Time NEVER ends)

Location:  Ayres Hotel and Suites – Costa Mesa
325 Bristol Street
Costa Mesa, CA 92626
(714) 546-0300

Airport:  4.3 miles (8 minutes) from John Wayne Airport, Orange County

Seating is limited and for only a $49 room charge (which includes lunch) you won’t want to miss out.

If you are ready to change the future of your agency and start living life on your own terms…

Instant Access To The Machine

If you have any questions, please contact Andrea at 800-770-9984 or email [email protected], she’ll be happy to help.

 

Good News

Posted on by Mike Stromsoe

Hundreds of people that are cared about deeply, respected and are considered lifelong friends have encouraged me many times over to provide this information to as many people as possible. Take a look at the good news below. I hope you can make it. It is going to be the beginning of something GREAT!

Good news

 

Wishing you continued massive success!

“You can have everything you want if you’ll simply give enough other people what they need”
Zig Ziglar

How Important is WHAT Comes Out of Your Mouth?

Posted on by Mike Stromsoe

Many agency principles think they can just “wing it” or they “know what they want to say.” True that, but what about every person in your office? On the telephone, you have 7 seconds to grab and hold your prospect’s attention and frequently you don’t get a second chance.

I’ve been in business for 31 years, and before that, starting working for my dad when I was 12. Using a script on every call is imperative… Why?  Because I know what happens when I don’t…

Using a script will help build confidence because it will be known what needs to be said, what questions to ask and it will be known where the conversation should go.  It keeps the person handling the call focused, eliminating the opportunity to get side-tracked or off the subject matter and wasting of precious profit time.

The key to a successful good telephone sales and prospecting call scripts, is a well thought out presentations that says what you want to say, precisely and succinctly, yet that still gives you room to maneuver. Your goal with a call script is for your prospect to hear you and for your prospect to get “hooked.”

Write your script the way you talk – and get to the point! People actually speak more in phrases or fragments, with pauses, sometimes improper grammar and the occasional ah or um…

So what makes a good prospecting sales script? Here are a few questions to ask yourself when beginning the script writing process:

  1. 1.  What is the purpose of this call?
  2. 2.  Who is this person I will be speaking with?
  3. 3.  What are the questions I need to ask?
  4. 4.  What is the potential solution for the prospect or
    customer’s problem?
  5. 5.  What is the next step?

And now it’s time for the close…  ASK for what you want! All your hard work is worth nothing if you do not ask for what you want.  If you have the best product, why are you afraid to ask people to buy it?

Happy implementing,

Mike Stromsoe, Creator of the
Unstoppable Profit Producer Program™
A Coaching Program for Insurance Agents
Website – www.unstoppableprofitproducer.com – Get your 3 Complimentary Gifts Today!

PS And role play with others…. Your team members internally, family members, whoever is willing! Practice is NEVER over for the successful pros!

PPS Don’t wait another minute…  Call and schedule your 29 minute In-Depth, Agency Analysis Call Today, there is absolutely ZERO COST and No-Obligation, it is simply just one more gift to help you.  Call 800-770-9984 or email us at [email protected].

Here are a few words from another agent, just like you, about Mike Stromsoe and the Unstoppable Profit Producer Program™:

“With pleasure I recommend Mike Stromsoe. Mike is continuously pushing forward with new ideas on how to create value to his clients, employees, and business partners. His creativity and implementation is what sets him apart from the pack in his quest to be best business owner/entrepreneur he can be. There are few others who are as accountable as Mike Stromsoe. Plus Mike can lay the hammer down during his cycling training rides. Ride ON!”

Sean McCreary

Owner, M3 Insurance

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