Niche Marketing: Your Road to Potential Clients

Marketing to a specific group of individuals is a powerful way to make the most of your ability to reach potential clients. Niche marketing is the term that describes a specific form of reaching your target audience by focusing on your goals. Identify Your Audience The only way to make the most of your marketing…

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Who is YOUR “Ideal” Client, Any Clue?

You work your tail off to create marketing in your agency that is effective and profitable…..Are you focusing on one particular type of client(niche) or are you spreading your marketing out to the masses – doing everything that every other agent is doing – hoping to catch anyone that comes along? What if I told…

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Affinity Marketing – It’s a Natural Fit for You

Niches to riches…..if this sounds good to you, then read on! Affinity marketing is kind of a sub-segment of a niche marketing program, but it can make your niche marketing campaign and your entire agency machine more powerful than ever. Read my own story below, it’s an example of how your “affinity” can positively affect…

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Niches to Riches…

Niche marketing can be a lot of different things… It could be that you are a restaurant insurance agency, a work comp insurance agency, etc… What you’re nicheing in doesn’t really matter, but the fact that you are doing mostly the same thing, or have large segments of business in a particular niche, not only…

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Keeping Your Finger On The Pulse Of Your Niche Markets

You are a niche marketer. You know your niche inside and out… or do you? What are you doing to keep your finger on the pulse of your market? With today’s information super highway, there are many ways to understand your niche market so you can more effectively marketing and communicate with them. What messages…

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