Posts Tagged ‘media’
Singles, Not Home Runs
With baseball season in full swing, this is the perfect time for us to discuss “singles, not home runs. I love, absolutely adore, helping people FULLY understand this concept. After all, isn’t the final score really all that matters? Let’s tap our cleats with the end with the fat part of the bat, step out…
Read MoreHow Important is WHAT Comes Out of Your Mouth?
Many agency principles think they can just “wing it” or they “know what they want to say.” True that, but what about every person in your office? On the telephone, you have 7 seconds to grab and hold your prospect’s attention and frequently you don’t get a second chance. I’ve been in business for 31…
Read MoreWho is YOUR “Ideal” Client, Any Clue?
You work your tail off to create marketing in your agency that is effective and profitable…..Are you focusing on one particular type of client(niche) or are you spreading your marketing out to the masses – doing everything that every other agent is doing – hoping to catch anyone that comes along? What if I told…
Read MoreAffinity Marketing – It’s a Natural Fit for You
Niches to riches…..if this sounds good to you, then read on! Affinity marketing is kind of a sub-segment of a niche marketing program, but it can make your niche marketing campaign and your entire agency machine more powerful than ever. Read my own story below, it’s an example of how your “affinity” can positively affect…
Read MoreFinally, He Was Listening…
I was having a conversation recently with one of our kids who works at a school, we were discussing their marketing program. Note that the school is a private school, so they’re responsible for bringing in new students into the school. He was talking about one of the recent marketing programs that they tried that…
Read MoreIs Your Retention Rate Where You Want It?
Coaching clients, other agents and, frankly, business owner clients ask why we invest so much time in “keeping in touch” with our prospects and clients? Here’s a short video with ALL of the answers: >>>>> http://bit.ly/cZEqsL Happy Implementing, Mike Stromsoe, Creator of the Unstoppable Profit Producer Coaching Program for Insurance Agents www.unstoppableprofitproducer.com PS Here’s another…
Read MoreInsider Secret Marketing Tip on Exclusive NEW Direct Mail Piece
We mailed this piece about 2 weeks ago, the leads continue to pour in. Current estimated ROI about 11 to 1. Why? Visit www.unstoppableprofitproducer.com to find out more. Here’s a few hints: 1. Our own “acre of diamonds” only 2. AAA and AA – AOD’s 3. Lumpy 4. No Return address Just ASK and I…
Read MoreThe Conversation Already Going On In Their Minds
A previous blog discussed the three M’s of marketing- Marketplace, Message and Media. Today’s insight brings to you a message that will help you put yourself in a position where you can penetrate your marketplace because you will be messaging to the conversation that is already going on in their mind. Successful marketing penetration demands…
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