Up the Loyalty Ladder
By: Murray and Neil Raphel
This is one of the most uplifting business books that I have read as it relates to customer satisfaction, mining your own acre of diamonds, and just generally instilling a mind set within your business for these things. Here are a few things I learned while reading it…It is far, far easier to sell more to a customer you already have than to sell a new customer. Nothing in the world can take the place of persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent. Check it out on Amazon, you won’t be sorry!