Check Out This Book Review

Up the Loyalty Ladder 

By: Murray and Neil Raphel 

This is one of the most uplifting business books that I have read as it relates to customer satisfaction, mining your own acre of diamonds, and just generally instilling a mind set within your business for these things. Here are a few things I learned while reading it…It is far, far easier to sell more to a customer you already have than to sell a new customer.  Nothing in the world can take the place of persistence.  Talent will not; nothing is more common than unsuccessful men with talent.  Genius will not; the world is full of educated derelicts.  Persistence and determination alone are omnipotent.  Check it out on Amazon, you won’t be sorry!


  1. Mike on January 28, 2010 at 5:46 pm

    Hey Gary,

    No I have not read Troy’s book…yet. Thanks for the recommendation. We do the majority of our reviews via phone due to lack of time people have to come into the office, lack of people returning forms and the fact they just get done when we do them via phone. We took encounter coverage matters, I am just glad to find before it’s too late.

    I think youi idea is great, if it works, why not? Keep testing. Might send completed copy of review to client with hand-written thank you note, referral flier etc.

    Yes I think it’s a good way to obtain clients….shoukld certainly driver referrals, especially if you Just ASK for them at the appropraite timne during the review, like at the end when you script says “I am so glad we had a chance to make sure we have the rigth protection at the right price. We will both sleep better at night. BTW, we like everyone to sleep better at night. If you know anyone else who could use this type of review, we would sure apprecaiet sharing our contact info with them. Our referral program this year is tremendous and the best part is our community charities nebenfit too”…. STOP TALKING, Let the clinet talk as long as they want……

  2. Mike on June 10, 2010 at 2:59 pm

    Thanks Gary, great recommendation! BIG doors really do swing on little hinges.


  3. Mike on June 23, 2010 at 6:12 am

    Thanks Gary. Leaders are readers. Don’t ever stop. But the kep to making further progres is implementing. I encourage you to take some of these ideas and test them. I look forward to hearing about your results.

    Make a difference, Be Unstoppable!

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