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Your Team In The New Virtual Reality While Giving Back (Episode 1)

After “Zasterminding” with top agency entrepreneurs all of last week, we ended our time Saturday night with a collaboration of how we all should not just ”go through this adversity” but “grow through this adversity”.

This includes leading our team to effectively prosper in a remote setting while helping our customers survive and thrive through these unprecedented times.

In this Zebinar, Mike and over 50 other independent agency entrepreneurs collaborate to help lead our agency teams with certainty, clarity and simplicity.



Link for SBA assistance. It’s still too early to know exactly if the “senate leak” senario from March 22 attached will become reality:

Brochure on SBA assistance:

Department of Labor (DOL) announced that the effective date of the leaves available through the Families First Coronavirus Response Act (FFCRA) will be April 1, 2020:

Families First Coronavirus Response Act (FFCRA) Deadline changed to 04-01-2020

Webinar with Don Phin March 23,2020. Lot of great info for employers…. ok to share:

Our proprietary HR system. We possess unlimited licenses that we distribute. For anyo0jne that sees this that TRULY needs this tool, I open to providing at no cost.  Email me at [email protected]

Chat Log from the meeting:

CHAT – Your Team in the New Virtual Reality While Giving Back

Join Mike’s Private Facebook Group for Independent Agency Owners:

Unstoppable Agents & Brokers Society (Request to join)

Simple, PROVEN 3-Step Blueprint To Grow Your Business

Imagine if you had a simple, PROVEN 3 Step Blueprint to grow your business, create financial security and give you all the FREEDOM you wanted – Guaranteed? Well you can!

Check out the video below, where Mike Stromsoe shares his secret Blueprint To Your Million Dollar Agency.  In this video you will discover:

  1. Secret Formula To Attract Top-Notch Team Members That Will EARN More Clients and Make You More MONEY!
  2. Specific, Time-tested Processes To Will Have You Producing Maximum Results, Even While You Are On Vacation!
  3. Secrets for Instant Retention Boosters To Unleash 100% Of Your Agency’s Profit Potential!

If you are ready to take your agency business to the next level, join us and hundreds of other high-achieving agents, just like you, at Mike Stromsoe’s upcoming 2019 BeUnstoppable Bootcamp – October 21-23, 2019 in beautiful San Diego, CA!

Act Now and SAVE… Fast Action Discount Only $297 with Free VIP Upgrade – Don’t wait… ONLY 7 VIP Tickets Remain, visit Today!

Blueprint To Your Million Dollar Agency

Imagine if you had a simple, PROVEN 3 Step Blueprint to grow your business, create financial security and give you all the FREEDOM you wanted – Guaranteed? Well you can!

In this training you will discover:

  1. Secret Formula To Attract Top-Notch Team Members That Will EARN More Clients and Make You More MONEY!
  2. Specific, Time-tested Processes To Will Have You Producing Maximum Results, Even While You Are On Vacation!
  3. Secrets for Instant Retention Boosters To Unleash 100% Of Your Agency’s Profit Potential!

Below, please find some helpful resources and tools:

Don’t miss out on the Fast Action Discount to the BeUnstoppable 2018 Bootcamp November 8-10, 2018 in beautiful San Diego, CA.  Act Now and Save, Plus get a Free VIP Upgrade – visit or Call 800-770-9984 Today!

Here’s a sneak peek of one of the amazing guest speakers that will be joining us:

*Offer Expires Friday, May 18, 2018 at 5:01pm PST*

Implement, execute and take action!

Mike Stromsoe


Back in the Saddle and in Hot Pursuit

After a blistering hot and uncomfortable ‘Hot Seat’ interview with our very own Program Director, Andrea Wyatt (they don’t call her Tapatio for nothing)… I’m happy to say I’m back in the saddle and in hot pursuit!

Andrea Wyatt Interview with Mike Stromsoe

This quote just came across as a reminder of something Tapatio extracted from me on the hot seat on this months Unstoppable Success Interview:

“What you get by achieving your goals is not as important as what you become by achieving your goals”

                                                                                                            – Henry David Thoreau

If you missed the interview, get a pen and paper handy and watch the replay below:

So as often mentioned by the Unstoppable Julie Parenti, what have you done today that “scares the hell out of you?”

Keep being “learn it alls” and “grow it alls”

To your massive success!


Mike Stromsoe

PS Don’t forget to grab your ticket to the BeUnstoppable 2017 Bootcamp and receive your FREE VIP UPGRADE Today – or call 800-770-9984

Hurry, this offer Expires Monday, May 29, 2017 at Midnight!

Here’s What Other Agents That Have Attended Mike Stromsoe’s Bootcamp Had To Say:

“I flew across the country to attend this event. It was so worth the time and effort to make the event and Mike Stromsoe far exceeded my expectations!! Mike is the real deal and has the true heart of a teacher.”

                       Todd Officer – FTC Insurance Group – Franklin, TN

“As a new team member, the first year and a half has been a treading water feel. I leave this seminar ready to rock my client’s socks off and am excited to implement many of the tools learned within my team and be a positive influence in the office.” 10/10

     Samantha Zollman – Global First Services – Palmdale, CA

“I put off signing up until 3 weeks before the event. I thought, incorrectly that what Mike does, did not apply to my business model. I reached out to Chris Paradiso to get his opinion and he encouraged me to check it out. #Blessed that I came. I made new friends, and learned so much. Thank you Mike & team for giving and caring so much about others.” 11/10

                                  Bob Klee – Kelly Klee Private Insurance – Parker, CO


The end of the first quarter is near, are YOU still laser focused on your goals or have you lost some of your drive?

It is during this time that it’s critically important to clearly understand the “WHY” in what we do.  This is a significant factor in knowing where you want to go and culminate this year.

Our team recently had the opportunity to view a video about the “WHY”. It was a video that has caused daily reflection for some time. In fact, so powerful, we felt it would be unfair not to share it with each of you.

The focus is WHY we do what we do, whether it be in business or in life. Below are some of the key points of the talk. We hope these simple, yet important thoughts truly make a difference for you, your family and your business this holiday season:

Why – Why we do what we do – It is our purpose, our cause, our belief system. Why do we get out of bed in the morning or why does an organization exist?

How – How people do it – your differentiating proposition. The processes by which we do what we do. Does our make “all the difference” for others?

What – What is it that we do? Do we have clarity on our mission?

People aren’t in it because of what you do, they are in it because of why you do it; When the opportunity to connect with people who believe what you believe arises, a common why occurs. It is our hope that everyone will consider the WHY in everything you do and that your true belief will reflect in your efforts, whether it be business or pleasure, family or friend. Every relationship matters.

There is so much to be thankful for–our families and friends, our health, our homes, our daily lives. And there is incredible opportunity going forward in 2013.

Thank you for your support, confidence, your business and friendship!


Mike Stromsoe
The Unstoppable Profit Producer

PS Are you ready to start living life on your terms and for your WHY, let us help.  The next Agency Wealth Mastery Academy LIVE 2 day event is right around the corner.  This event is designed to give you EVERYTHING YOU NEED to put your agency on autopilot… so you can enjoy more PROFITS, more FREEDOM and more time off in 2013!

Take Action NOW – full event details here!!!!



Freedom ROCKS and How to Get More of it!

One of the most frequent questions I get from other agents and entrepreneurs is how do you get so much freedom and don’t you worry about leaving the office for extended periods of time, whenever you want?  I used to, but not anymore.  You see, the agency that supports the life of my dreams has been carefully built and, consequently, I’ve taught the people that have earned the right to be part of our team to also create their individual opportunities daily to support the life of their dreams too.

I’m talking about the slowly hired team members that work in the Living Agency Laboratory. Yes marketing, operations and the rest is of paramount importance, but having the right team members strategically positioned in each facet of your money machine is the NUMBER ONE priority. One of the keys to maintaining our team is something that we just completed, which I affectionately call “Team Member Vision and Check-Up Day”.  For me, these days are some of the most important days of the year and before the day comes I plan, plan, plan and visualize in my mind exactly how it’s going to go.  This is what it looks like:  Every team member gets approximately one hour in my office, behind my closed door, to have a conversation with me and me only about their current situation, their future situation, and how they can contribute to our business going forward.

Additionally, we allow them some time to talk about personal things, if need be.  Before I go into this day, I always prepare a one-page script of very pointed questions, designed to elicit information, thoughts, visualizations and other matters of importance that need to be discussed.  Through these conversations, we are able to help the team members solidify their current goals, personally and professionally, start planning for their next set of goals for the coming year, and overall discuss how they can be a better team member, contributor to our agency and to the goals of our agency heading into the future.  Every time these meetings happen, it gets better and better.  This not only gives the team members a lift and gives them clarity in what they’re doing, it also helps me be a better leader and helps all of us collectively plan for the future and to set goals for the coming year.

After going through the process this year, I’ve now decided that I’m going to perform this twice a year at a minimum.  The nuggets have become so valuable and have helped create great clearness in where we’re going into the future.  In addition to that, it positions me as a team leader and agency owner to make changes in our personnel and the way we do things, our scripting, our operations, and much, much more.  By designing these conversations with specific questions, we are able to help the team members see exactly where they’re at.  If there are things that need to be fixed, it’s the perfect opportunity.  In the sessions that just ended, I planned one of the chairs in our agency, a very key chair, for many years to come(as long as she holds up her end of the bargain).  That lifts a potential burden off of my mind, allows me complete focus on the things that I need to continue to do so that our agency continues to churn money week after week, month after month, year after year.

Thought it would be helpful to list a few of the key scripted, pinpointing questions that I asked my team t behind closed doors:

1.            What thoughts do you have about your progress and our progress in 2012 so far?

2.            Why do you show up daily?

3.            Are team meetings of value to you? Why or why not? What can be done, in your opinion, to improve them?

4.            What are your expectations of this business to support your growth and advancement in the insurance agency business in the future?

5.            Discuss your expectations for yourself for 2013

Note: the most important part of facilitating these conversations is to STOP TALKING after you ask the questions. The answers and information you are looking for will come if you just listen for it.

Make a Difference, Be Unstoppable, Leave NO Regrets

Mike Stromsoe


Do NOT Conform!!! And Get Your ASK in Gear!!!

Conformity- is that YOU? Many years ago, I heard a message about conforming to what everyone else in society does. Like so many other HUGE lessons in life, it came from outside of our industry. And just like so many more HUGE lessons, it happened because of our children. On a side note in the event you did not know, my wife and I raised (at least we gave it our very best shot) six kids. The lesson on conformity that opened my eyes and ultimately became ingrained into my being was at a youth event that I attended with some of our kids where former Oakland Raiders quarterback Jay Schroeder was speaking. Part of Jay’s message was about conforming to the rest of society. Jay went on to say that if you want to be like everyone else, then do what everyone else is doing. BUT if we want to achieve a higher level, in any facet of life, you must NOT conform. You must do things differently that the rest. One must be their own person, be themselves, and develop their own personality. Personally or Professionally, there is only one you. Make that you unique and share all of it with the world to “make a difference”.

So I ask you…..Are you falling prey to conforming and operating like every other agency out there? If that’s the case, then I am sorry to hear that you may be experiencing tougher times right now. Many agents we talk with are looking for some type of “magic pill”. THERE IS NO SUCH MEDICINE. They feel they can simply copy exactly what another is doing and it will instantly work in their marketplace. This is rarely true. What is accurate is adapting real world, proven thought processes and converting them to one’s own personality and marketplace is where genuine winners begin. Another piece of brutally honest truth is that hard work and sacrifice will be part of the process. Also on the list will be experiencing failure. Yes, there will be setbacks that will cause you to dig deep and find out who you really are and what you are made of. If you had time to digest my recent blog post, it’s called “The Mirror of Truth”.  I challenge you NOT to conform – ever. As part of your effort to create the agency that supports the life of your dreams, start with your next marketing campaign, operational upgrade or scripting effort.

Since we are talking about scripting, NOW is the perfect opportunity to make your team, your agency, every word that is uttered from their lips part of the “Unstoppable Non-Conforming Solution”. Don’t forget, you are the entrepreneurial leader of your organization and every word uttered from your lips will be the example your team follows.

BUT, if you are one of the non-conformist leaders who only subscribes to profitable and efficient operations-CONGRATULATIONS! Replicate what you are doing – FAST.

A critical part of implementing your new “Unstoppable Non-Conforming Solution” must be getting your Ask in Gear. Every call, every meeting, every conversation is a SALES opportunity. This is why you must be scripted ALL of the time. Make sure you continually educate your team on the importance of having their Ask in Gear every time. Make sure your scripts follow the process. Ask in Gear every single time. Leave NO Regrets –


To Your Massive Success,

Mike Stromsoe

PS  After speaking to a group of agents, it was crystal clear again. I am continually perplexed about one thing time after time-AGENTS DON’T ASK!!!

Watch this quick video for one idea to change this bad habit in your agency – JUST ASK!!!

Hope this helps, hope you are willing to non-conform, hope you take action. Good luck!


Singles, Not Home Runs

With baseball season in full swing, this is the perfect time for us to discuss “singles, not home runs. I love, absolutely adore, helping people FULLY understand this concept.  After all, isn’t the final score really all that matters? Let’s tap our cleats with the end with the fat part of  the bat, step out of the batter’s box, take a deep breath, stare down our marketplace and get ready to take our best swings.

Who doesn’t want to score BIG and go home? What entrepreneur doesn’t feel that next great idea will be THE big idea that will turn the tables and create truckloads of cash that will provide mega freedom and financial security?  Maybe yes, maybe no. As marketers, we test. Secret tip, based on my own painful experience: home runs are few and far between. While you are swinging for the fence, don’t forget to hit lot of singles too. Singles might be other autopilot marketing programs that go on day after day, week after week, month after month and so on. Emails, voice broadcasts, phone calls, newsletters, direct mail pieces of all types, social media, videos, text messages and more. Last check, we have 27 different marketing activities going on every month. Remember, the singles when multiplied add up to runs and thou who has the most runs at the end of the game……wins!

What about you? Are you constantly rounding the base paths, making it home and scoring enough runs? If not, where should you start? Let’s make this real easy. There are 9 innings in a game, right? Get out a sheet of paper and write down the TOP 9 things that ARE working in your agency to drive new revenue, time after time, without question. Make sure that you consistently and continually do these 9 things, day after day, month after month as long as they remain profitable. Stop doing everything else. More results will come from your successes by simply performing the 9 successful programs that ARE producing results in your business.

Here’s why. This piece is being written on the heels of a successful trip, having spent two days with prosperous agents. One of the entrepreneurs, however, had a slight dilemma with a new partner in their business. She was being challenged with her mindset. We were on location and had the opportunity for immediate action. I made one suggestion and it made all of the difference. I STRONGLY encourage you to write this one down. This new partner said, after her successful appointment which culminated with her running into the room with a check in hand, “I am going to write these words on the inside of my forearm so I never forget them. They made ALL of the difference:


The newest success story went on to share how she was able to go on the appointment, have the needed discussion with her prospect, do the deal, get paid and, most importantly, learn life changing lessons. She shared that after she heard the suggestion the day before; she began to only think about how the appointment was going to be a success. WE BECOME WHAT WE THINK ABOUT.

While continuing to do your math, while listening to your marketplace, while tweaking your message, while shifting your media packages (note the MMM’s-market, message, media), think about doubles, triples and home runs. Watch for the opportunities. They will surface, IF you focus on them ALL OF THE TIME.

In the last 12 years or so, our living agency laboratory has hit mostly singles. Those singles have added up to well over ultimate million dollar annual revenue, 5643 paying policyholders in our herd and thousands of prospects.

Singles, not home runs. And don’t forget, many base runners turn singles into doubles, just be paying attention to what is going on around them

Please……go implement, execute and take action NOW!

PS If you can’t create a list of 9 things, immediately get a hold of Andrea or I……we need to chat.

Call 800-770-9984 or email us at [email protected] today!

Does Your Team Stand Out When ALL of the Chips Are On The Line?

Our claims service report series is one of our most requested by agents… what the heck is a claims service report?

Claims service reports are a custom document that we sent out to our customers a certain number of days after a claim occurs, because in our agency, we monitor all claims activity.  We don’t wait for the document or the notification to come in; we go out and get it.  We proactively hunt for it on carrier websites, we look at things that come in, and once we see that we proactively contact our clients, and make sure the claims process gets started.  In addition to that, we talk to them about the claims process, and make sure the companies are standing up to their end of the bargain and are taking care of our customers in the manner that they should be taken care of.  We really feel good about that.  At the end of the process, we send them out a claims service report, and we ask for feedback on how the claim went.  Our claims service report have a lot of different questions on them, which kind of lead up to the final question, which is, “Tell us about your claims experience,” and those claims service reports just time after time bring great feedback, and a lot of the responses are GREAT testimonials.  “Thank you, your agency just took great care of us.  We appreciate you being there for us always,” so forth and so on.  So keep in mind that that also is a positive emotional situation.

In other words, it’s not anything negative, it’s positive, and they’re feeling good about the situation.  We also forward all claims service reports to the carriers, good and bad. Carrier claims reps need to hear the good reports too. Our carriers LOVE this. We also market to the CLAIMANTS. You got it. If we are provided a name and contact information, we start a separate campaign to the CLAIMANTS. Here’s a situation that happened just last night:

I was in the office and it was late, a client walked in, I said, “Hey, how can I help you?”  And he goes, “Something great happened, and I just had to come by and tell you guys, and in addition to that I want to find my agent, because I feel like I want to give him a hug.  I’m that jazzed about the claims experience I just had” and I said, “Tell me more,” and he told me about the situation.  What had happened was, the agent in our office had gone the extra mile.  He had gone way out of his way to help him out, to make sure that a situation was resolved.  It was a situation we didn’t make any money on, but he went the extra mile anyway, and got the situation resolved for our customer, and our customer was, so happy they couldn’t stand it, so they drove down here to tell him.  And that particular agent was on the phone, so it was a great opportunity, that positive emotional situation was at its very highest at that point.  So, fortunately, we were in an area of the office which is right near our marketing room, and our marketing gal, who’s always on it, she just kind of handed me the camera, and I didn’t even have to think about it.  So I said, “Mr. Client, would you mind if we helped other people with just a few words about what just happened to you?”  And he said, “Yeah, no problem, what do you need me to do.”  I said, “I’d just like to record how you were taken care of by our agent, so I can share this with other people who might ask about our services.”  He said, “I’d be happy to.”  And right there on the spot, full of emotion, he recorded the testimonial.

So, that’s a perfect example of a positive emotional situation, which is the time that you always want to ask for a testimonial, because that’s when you’re going to get your very best testimonials.

Be Unstoppable when taking care of your customers! “No one cares how much you know until they know you care”

The Five Steps Of Learning And Retention – Part 2

The second step is Repetition.  My research of a university study revealed that an idea that was read or heard only one time was 66% forgotten within 24 hours. But if that same idea was read or heard repeatedly for 8 days, up to 90% of it could be retained at the end of the eight days.

So once you’ve read this manual all the way through, go back and read it again. But this time read with a highlighter, a pencil and notepad handy. Mark up the book. Write down the ideas you feel fit your personal business situation. This repetition will help you retain more of the information than if you had read it only once.

The third step in the learning and retention process is Utilization. This is the “doing” step. It is here that neuromuscular pathways(the study of this has been fascinating) are actually developed, creating a “mind‑muscle memory.” And according to the study quoted earlier, once you physically experience an action, it becomes twice as easy to recall as if you had heard it only.

Fourth, is Internalization. Actually making the idea a part of you. That may involve some customizing or tailoring of the idea to fit your situation or style, but it is vitally important for you to personalize the idea and make it “yours”.

The fifth step is Reinforcement. In order to maximize the effectiveness of an idea, you should continually be looking for ways to support and strengthen it. The more you can support the idea, the more you will believe it, the longer you will retain it, and the more effective it will become in helping you serve your customers’ needs.

Now, what does all this have to do with your business? Simply, this. In your daily business and personal activities, as well as throughout your experience with the information in this article, you are going to be overwhelmed with great number of ideas.

Some will be brand new, that is, you’ve never heard them before. Some will be ideas you have heard in the past, but have forgotten. And others will ideas you come up with on your own as a result of something that was triggered in your mind as you read. Understanding and applying these five steps in the learning and retention process can help you retain more of what you read and experience. These experiences can then be implemented and executed to put more cash in your pocket!

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