The second step is Repetition. My research of a university study revealed that an idea that was read or heard only one time was 66% forgotten within 24 hours. But if that same idea was read or heard repeatedly for 8 days, up to 90% of it could be retained at the end of the eight days.
So once you’ve read this manual all the way through, go back and read it again. But this time read with a highlighter, a pencil and notepad handy. Mark up the book. Write down the ideas you feel fit your personal business situation. This repetition will help you retain more of the information than if you had read it only once.
The third step in the learning and retention process is Utilization. This is the “doing” step. It is here that neuromuscular pathways(the study of this has been fascinating) are actually developed, creating a “mind‑muscle memory.” And according to the study quoted earlier, once you physically experience an action, it becomes twice as easy to recall as if you had heard it only.
Fourth, is Internalization. Actually making the idea a part of you. That may involve some customizing or tailoring of the idea to fit your situation or style, but it is vitally important for you to personalize the idea and make it “yours”.
The fifth step is Reinforcement. In order to maximize the effectiveness of an idea, you should continually be looking for ways to support and strengthen it. The more you can support the idea, the more you will believe it, the longer you will retain it, and the more effective it will become in helping you serve your customers’ needs.
Now, what does all this have to do with your business? Simply, this. In your daily business and personal activities, as well as throughout your experience with the information in this article, you are going to be overwhelmed with great number of ideas.
Some will be brand new, that is, you’ve never heard them before. Some will be ideas you have heard in the past, but have forgotten. And others will ideas you come up with on your own as a result of something that was triggered in your mind as you read. Understanding and applying these five steps in the learning and retention process can help you retain more of what you read and experience. These experiences can then be implemented and executed to put more cash in your pocket!