After “Zasterminding” with top agency entrepreneurs all of last week, we ended our time Saturday night with a collaboration of how we all should not just ”go through this adversity” but “grow through this adversity”.
This includes leading our team to effectively prosper in a remote setting while helping our customers survive and thrive through these unprecedented times.
In this Zebinar, Mike and over 50 other independent agency entrepreneurs collaborate to help lead our agency teams with certainty, clarity and simplicity.
Link for SBA assistance. It’s still too early to know exactly if the “senate leak” senario from March 22 attached will become reality:
Let’s talk about the messages that will be going out to 100 percent of the market. The best messages contain the credibility that comes not from your own words, but from the testimonials of your satisfied customers. Messages should also be well planned and market tested. The messages we use to reach our audience are all highly scripted. We know exactly what we’re going to say, we know when the messages will be sent and to whom they are going, and we ensure that they are written in a manner that won’t offend anyone.
When considering the right script for TV, remember that repetition is important in the television world. That means you don’t need to create multiple commercials—two or three great ones are all you need to promote your company and increase brand awareness. Just make sure they are properly scripted, and that you keep the 3 M’s in mind: Ensure that the message matches your marketplace, and that the marketplace responds well to the form of media you have chosen (in this case, television).
It’s true that it is not always easy to determine what messages will work in your market, but with time and practice (and by asking yourself the right questions), you can hone in on the proper messages to send out. One key question to answer before you begin the process of scripting is this:
Are we going to target price or target protection?
That is one of the first things to determine because you don’t want to send mixed messages. Conflicting messages will not resonate with the marketplace the way a universal, cohesive message does. Think of some of the largest insurance carriers out there that focus on price. Every message they send out to the marketplace is about cost savings. When you think of Geico, you think of saving “15 percent or more on car insurance,” right? That is the kind of cohesive messaging you want to use.
If you decide to target price, and your ad sounds something like: “Save up to 37 percent on your auto insurance if you call today. Don’t wait.” Then after you give viewers a reason for calling, provide viewers with a Kall8 number so that you can track the calls that are coming in because of the ad. You may also consider using a 24/7-operator service since people watch television at all hours. If you don’t have somebody available to answer your phones after your commercial airs, then why have the ad in the first place? You can provide an answering service with a script so that you can plan what they will say and how you will follow up with after-hours callers.
Your scripts are the key elements of every message you send out to the marketplace through multiple media sources; so don’t take the creation process lightly. We have several sample scripts to share with you in our Unstoppable Profit Producer Program, and you should always ask for the advice of industry experts who are in your network. Find someone who wants you to succeed and ask for direction as you construct your all-important scripts.
To learn more about how to be successful in your business, contact Mike Stromsoe’s Unstoppable Profit Producer Program. We can offer guidance, helping you perfect your professional posture. We also offer a premier wealth creation program that helps you to work less, earn more, and enjoy life.
When you are a busy small business owner, it can be tempting to let your new employees hit the ground running. With all of the things you have to worry about in your normal day-to-day operations, you may feel that taking time to formally train your new hire would be the best use of your time. Failing to do so, however, could create a struggle with employee retention. To help business owners build—and keep—their best staff, here are some employee training tips.
Hire Smart: The training process is going to be much more effective and go much quicker if you hire people who are self-starters. When you have someone who is driven to learn, training them becomes more of a guidance than hand-holding process, freeing up more of your time even as you pour into your new hire.
Tap Your Team: Fortunately, you do not have to be the sole person offering guidance to the newest member of your team. Ask your other employees to get involved. Having your new hire shadow the staff member in the role closest to theirs can be a great way to use everyone’s time and resources, for example.
Use Tools: Training can start to feel tedious after a few days of repeatedly saying “Do this.” To get more creative and more effective with your training, utilize online resources and the power of your own position. Positive feedback from you can help encourage productive behaviors in your newest employee.
Contact Mike Stromsoe’s Unstoppable Profit Producer Program for a premier wealth creation program that will help you work less, earn more, and enjoy life!
How Internal Transparency Can Transform External Experience
You know that customer service is the key to success. Other than constantly shadowing each member of your team, though, you may be stumped for how to guarantee that each individual with whom your business interacts walks away with a glowing experience. Fortunately, though, there is a very practical thing you can do to improve customer service: cultivate transparency.
How, exactly, does transparency within your team shape what comes out of your team? First, remember that a customer decides to do business with you because he or she trusts your brand. If, then, the staff with whom he or she interacts does not mirror that trust, the experience is likely to be poor.
To establish and safeguard trust in your team, make it a regular part of your in-house communication to share what is happening in your company. Work to keep your employees looped in on the business’s growth and changes so that when they interact with your customers—as well as your vendors and prospective employees—they will do so with confidence that they are informed and confidence in your brand.
Furthermore, by cultivating a transparent company culture, you personalize the work for your employees. They know for which goals they are working and how their efforts play into the bigger picture. Consequently, when they interact with customers, they will be able to similarly personalize the consumer’s experience with your business. In other words, you empower them to interact with the customer as a person, not a profit margin.
If you are hoping to talk with an expert about how to create the most transparent, healthiest company culture, contact Mike Stromsoe’s Unstoppable Profit Producer Program. Our premier wealth creation program can help you work less, earn more, and enjoy life! So you can be the best leader and grow your best team, call us today!
Email has transformed business, and the majority of us are grateful. Gone are the days of problematic fax machines or the need to drive across town—or fly across the country—to get a contract executed. Email has made communication easier.
The problem for many of us, though, is that our sheer email volume makes it difficult to keep up, leaving us with overflowing inboxes. Here are a few tips to help you get yours under control.
Commit: Since your inbox is already backlogged, it will take some time to get it back to 0. Set aside a day to do just that. It will be time consuming, but once you have your inbox cleared out entirely you will be able to stay organized moving forward.
Unsubscribe: Look, you barely got to that email from your manager yesterday. There is no way you are going to have time to look over that newsletter of recipes or health tips. Unsubscribe from all of your non-work related emails and save yourself the trouble of having to navigate those unimportant emails.
File: If you walked into an office without a filing system, you would be appalled. Why, then, do we think it is okay to leave our inboxes unorganized. Implement a filing system in your inbox to help you prioritize the most pressing matters while keeping others where they will not be forgotten.
Archive: To prevent inbox backlog, archive all messages that either do not need a response or do not need to stay immediately top of mind for you. You can also relocate archived emails by searching if you need them, and this system will help you keep your inbox clutter-free.
Managing your inbox is just one step on the road to success. To get the full roadmap, contact Mike Stromsoe’s Unstoppable Profit Producer Program. Our premier wealth creation program helps you work less, earn more, and enjoy life!
If you review your own personal experience, it will likely not take you long to be convinced of the power of body language. You have seen how crossed arms can block you out, while leaning in can engage you. Body language does not just count in your personal life, though. Here are a few body language mistakes to avoid and postures to assume to propel your career forward.
Stop Slouching: Slouching can damage you in two ways. First, slouching makes you appear disrespectful as it appears you are not fully engaged in the present conversation or project. Secondly, because our brains equate power with how much space people take up, slouching can shrink your power.
Try Turning: If you are engaged in a conversation and want to let the others involved know, turn your body towards them. This shows that you are both engaged and trusting of the others involved, welcoming a deeper dialogue.
Fight Fidgeting: Any small, repetitive motions can imply that you are either uncomfortable or distracted. Either way, people will assume you are not fully involved in the conversation at hand when you fidget. Particularly, stay away from fixing your hair, biting your nails, and other behaviors that can make you seem like you are more concerned with the way you look than the way you work.
Engage Eye Contact: Practice maintaining the right amount of eye contact. Too little makes you seem disengaged, while too much can be aggressive. Note how you are in casual conversation with close friends, and work to replicate that in the workplace.
To learn more about how your body language can help you be successful, contact Mike Stromsoe’s Unstoppable Profit Producer Program. We can offer guidance, helping you perfect your professional posture. We also offer a premier wealth creation program that can help you work less, earn more, and enjoy life!
Being a good salesperson has benefits that go beyond just selling at the office.
Even if your job title isn’t salesperson, it’s imperative that you polish up on your skills and become a better communicator to win at not only business, but at life as well. Whether you run your own company or are currently employed at one, there is a good chance that at some point during the day you’re going to have to do some sales related work. We all do some kind of sales, regardless of job title. Here are three good techniques you should use to become a better salesperson and close that deal.
Always lead with questions
Leading with questions is a great way to start the conversation because of two things. For one, it will show you have some humility. This will always serve you in a positive way. Two, you’ll receive information that you normally would not have been able to get. To get these questions, do some research a few days before your meeting.
Be a Master Problem Solver
The best salespeople don’t look at sales as actual sales, they look at it as an opportunity to solve a problem. Look for ways in which the company can improve, and reroute more of your time and energy to solving this problem.
Change Your Sales Perception
There are many people who don’t understand the concept of what being a salesperson really means. To be a sales person you must first view this profession as a chance to help people and solve problems. It’s quite difficult to succeed in anything if you think the job is the worst!
Being a master salesperson is the best way to succeed in your business. It’s the way you convince people to go with your brand, rather than the competitors. It’s time to figure out how you can start earning more, working less, and enjoying life! Contact Mike Stromsoe’s Unstoppable Profit Producer Program to do just that!
Know how your company can have successful meetings, rather than big time-wasters.
21st-century workers have developed a love-hate relationship with meetings. On one hand, meetings are a great opportunity to pull the team together and solve some issues that have been going around the office. On the other hand, however, many meetings tend to veer off topic and before you know it you’re talking about how amazing “Star Wars: The Force Awakens” was, when the original topic had something to do with sales. Keep your meetings on track with these three secrets to having successful and productive meetings.
Send the Agenda Prior to the Meeting
Every meeting needs to have a purpose, a stated objective that must be met within the time scheduled for that meeting. Sending a schedule 24 hours before the meeting is a great way to get everyone on board with that you’re trying to accomplish, so when they show up all things Star Wars won’t come up.
Make the Meeting Exclusive
Some meetings do not require the entire team to attend. People in small settings tend to know this is a small meeting where they should concentrate on the topic at hand. Bringing everyone in and having everyone shouting their opinions is how Jar Jar Binks arguments get started. Only invite the team members who are necessary to accomplish the goal.
Sideline Off-Topic Conversations
As stated earlier, each meeting has to have a specific purpose. All discussions that seem like they have the potential to derail the meeting (e.g. someone saying “I think Episode II is the best of the seven.”) must quickly be dealt with. Suggest that that conversation is more appropriate for another time. By sidelining tangents, you keep everyone focused on the current mission.
Contact Mike Stromsoe’s Unstoppable Profit Producer Program to grow your business, create financial security and have more freedom, so you can live life on your own terms!
If you’ve ever been on the phone with a cable company, you know how much a lack of customer service can make you want to rip your hair right of out your head. You don’t like being treated like garbage; your customers won’t want anything different. Changing your customer service objectives can go a long way for your business. Use these 3 tips to improve your customer service and, in turn, your business!
Create Customer Service Plan
Your customer’s feedback should be the backbone of your customer service plan. Once you know the customers’’ expectations of your business, you can begin to build on top of that. Make sure that your policy extends to all customers, not just your top ones.
Ask, Listen, Follow Up
Repeat these three things. When a customer is communicating with you, be sure to listen to exactly what they want. Provide solutions to their requests and inquiries, and don’t forget to be polite and respectful.
Whether you provide an online presence or not, you’re going to build a reputation for yourself regardless. Providing an alleyway for your customers to express their opinions you can better manage them by responding to both the good and the bad. For those negative reviews, be sure to try and address and fix the problem, so you can avoid making the same mistake in the future.
Your customers will define whether your business has the success that you were planning on it having. Customer service is crucial for your business to do well. It is time to figure out how you can start earning more, working less, and enjoying life! Contact Mike Stromsoe’s Unstoppable Profit Producer Program to do just that!
Targeting the right audience can be the final step for your breakthrough.
You wouldn’t open an adult diaper business and expect young adults to line-up to purchase your product, would you? Knowing who your customers are, what their needs are, and why they should buy your product is one of the most important aspects you need to find out about your business. Do you know if you are targeting the right customers? Do they identify with your values and brand promise? If you’re shrugging your shoulder, or don’t exactly know the answer to these questions, these 3 tips will help you reach your customers.
Know your niche.
Knowing exactly where your services fit within the market is imperative to know whom you will serve. Finding and building upon your niche is the only way to know where your services are needed.
Be clear about who you are.
Apart from your product or service, what are you really selling? The reason you opened your business isn’t all for the money, it’s because your realized there’s something upon which you could improve and decided to do something about it. If you’re clear about who you are, your customers will know exactly what you’re here to do.
Tailor your company’s promise.
Once you know who your target audience is, you’ll need to craft a message that resonates with them, while maintaining your hold on your market. It’s time to show what separates you from the rest of your competitors, and why anyone should buy from you. Be clear, specific, and communicate your uniqueness.
Targeting the right audience can mean the difference between an empty store full of adult diapers that are aimed for young adults, and a full store filled with older people that may require the use of this very important commodity that’s made for them. It is time to figure out how you can start earning more, working less, and enjoying life! Contact Mike Stromsoe’s Unstoppable Profit Producer Program to do just that!