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3 Tips for Managing Customer Service

If you’ve ever been on the phone with a cable company, you know how much a lack of customer service can make you want to rip your hair right of out your head. You don’t like being treated like garbage; your customers won’t want anything different. Changing your customer service objectives can go a long way for your business. Use these 3 tips to improve your customer service and, in turn, your business!

 

  1. Create Customer Service Plan

Your customer’s feedback should be the backbone of your customer service plan. Once you know the customers’’ expectations of your business, you can begin to build on top of that. Make sure that your policy extends to all customers, not just your top ones.

 

  1. Ask, Listen, Follow Up

Repeat these three things. When a customer is communicating with you, be sure to listen to exactly what they want. Provide solutions to their requests and inquiries, and don’t forget to be polite and respectful.

 

  1. Your Reputation.

Whether you provide an online presence or not, you’re going to build a reputation for yourself regardless. Providing an alleyway for your customers to express their opinions you can better manage them by responding to both the good and the bad. For those negative reviews, be sure to try and address and fix the problem, so you can avoid making the same mistake in the future.

 

Your customers will define whether your business has the success that you were planning on it having. Customer service is crucial for your business to do well. It is time to figure out how you can start earning more, working less, and enjoying life! Contact Mike Stromsoe’s Unstoppable Profit Producer Program to do just that!

How to Target the Right Audience

Targeting the right audience can be the final step for your breakthrough.

You wouldn’t open an adult diaper business and expect young adults to line-up to purchase your product, would you? Knowing who your customers are, what their needs are, and why they should buy your product is one of the most important aspects you need to find out about your business. Do you know if you are targeting the right customers? Do they identify with your values and brand promise? If you’re shrugging your shoulder, or don’t exactly know the answer to these questions, these 3 tips will help you reach your customers.

  1. Know your niche.

Knowing exactly where your services fit within the market is imperative to know whom you will serve. Finding and building upon your niche is the only way to know where your services are needed.

  1. Be clear about who you are.

Apart from your product or service, what are you really selling? The reason you opened your business isn’t all for the money, it’s because your realized there’s something upon which you could improve and decided to do something about it. If you’re clear about who you are, your customers will know exactly what you’re here to do.

  1. Tailor your company’s promise.

Once you know who your target audience is, you’ll need to craft a message that resonates with them, while maintaining your hold on your market. It’s time to show what separates you from the rest of your competitors, and why anyone should buy from you. Be clear, specific, and communicate your uniqueness.

Targeting the right audience can mean the difference between an empty store full of adult diapers that are aimed for young adults, and a full store filled with older people that may require the use of this very important commodity that’s made for them. It is time to figure out how you can start earning more, working less, and enjoying life! Contact Mike Stromsoe’s Unstoppable Profit Producer Program to do just that!

Engaging Your Employees

How To Really Connect With Your Team

As the leader of the business, it can be tempting to keep a “healthy” distance between yourself and your employees. Rest assured, though, that your team knows who signs their paychecks and will not get any more comfortable with you than you let them. To have the healthiest, most productive workplace, connect with your employees. Building relationships with them will make your company a great place to work! To help you break down the barriers workplace hierarchy can put up, try these suggestions.

  • Cultivate A Safe Workspace: When you have to reprimand an employee, do it gently at first. Only resort to being harsh or strict when necessary. Most people respond best to constructive criticism. Also, make sure that no supervisors or colleagues are bullying other members on your team.
  • Listen Well: Your employees are in the trenches, doing the work day in and day out. So why is it that so many leaders ignore the suggestions of their workforce? No one has insider insight into how you could optimize your business like your employees. Welcome their suggestions, and actually listen to them. Some of them could help you boost productivity and revenue!
  • Recognize Your Team: This goes so much further than just knowing everyone’s names (although that is a good start). Keep tabs on your employees not to micromanage, but to celebrate their successes. Recognizing achievements will not just make a single employee’s day; it will also boost morale all across the workplace. Cultivate a company culture that celebrates together.

Building relationships is just one component—albeit a very important one—of building a successful business. Contact Mike Stromsoe’s Unstoppable Profit Producer Program for a premier wealth creation program that will help you work less, earn more, and enjoy life!

Singles, Not Home Runs

With baseball season in full swing, this is the perfect time for us to discuss “singles, not home runs. I love, absolutely adore, helping people FULLY understand this concept.  After all, isn’t the final score really all that matters? Let’s tap our cleats with the end with the fat part of  the bat, step out of the batter’s box, take a deep breath, stare down our marketplace and get ready to take our best swings.

Who doesn’t want to score BIG and go home? What entrepreneur doesn’t feel that next great idea will be THE big idea that will turn the tables and create truckloads of cash that will provide mega freedom and financial security?  Maybe yes, maybe no. As marketers, we test. Secret tip, based on my own painful experience: home runs are few and far between. While you are swinging for the fence, don’t forget to hit lot of singles too. Singles might be other autopilot marketing programs that go on day after day, week after week, month after month and so on. Emails, voice broadcasts, phone calls, newsletters, direct mail pieces of all types, social media, videos, text messages and more. Last check, we have 27 different marketing activities going on every month. Remember, the singles when multiplied add up to runs and thou who has the most runs at the end of the game……wins!

What about you? Are you constantly rounding the base paths, making it home and scoring enough runs? If not, where should you start? Let’s make this real easy. There are 9 innings in a game, right? Get out a sheet of paper and write down the TOP 9 things that ARE working in your agency to drive new revenue, time after time, without question. Make sure that you consistently and continually do these 9 things, day after day, month after month as long as they remain profitable. Stop doing everything else. More results will come from your successes by simply performing the 9 successful programs that ARE producing results in your business.

Here’s why. This piece is being written on the heels of a successful trip, having spent two days with prosperous agents. One of the entrepreneurs, however, had a slight dilemma with a new partner in their business. She was being challenged with her mindset. We were on location and had the opportunity for immediate action. I made one suggestion and it made all of the difference. I STRONGLY encourage you to write this one down. This new partner said, after her successful appointment which culminated with her running into the room with a check in hand, “I am going to write these words on the inside of my forearm so I never forget them. They made ALL of the difference:

WE BECOME WHAT WE THINK ABOUT

The newest success story went on to share how she was able to go on the appointment, have the needed discussion with her prospect, do the deal, get paid and, most importantly, learn life changing lessons. She shared that after she heard the suggestion the day before; she began to only think about how the appointment was going to be a success. WE BECOME WHAT WE THINK ABOUT.

While continuing to do your math, while listening to your marketplace, while tweaking your message, while shifting your media packages (note the MMM’s-market, message, media), think about doubles, triples and home runs. Watch for the opportunities. They will surface, IF you focus on them ALL OF THE TIME.

In the last 12 years or so, our living agency laboratory has hit mostly singles. Those singles have added up to well over ultimate million dollar annual revenue, 5643 paying policyholders in our herd and thousands of prospects.

Singles, not home runs. And don’t forget, many base runners turn singles into doubles, just be paying attention to what is going on around them

Please……go implement, execute and take action NOW!

PS If you can’t create a list of 9 things, immediately get a hold of Andrea or I……we need to chat.

Call 800-770-9984 or email us at [email protected]bleprofitproducer.com today!

Good News

Hundreds of people that are cared about deeply, respected and are considered lifelong friends have encouraged me many times over to provide this information to as many people as possible. Take a look at the good news below. I hope you can make it. It is going to be the beginning of something GREAT!

Good news

 

Wishing you continued massive success!

“You can have everything you want if you’ll simply give enough other people what they need”
Zig Ziglar

Unlimited Abundance

Walt Disney was a man of extraordinary vision and foresight. He knew what it would take to be successful in his chosen area of business, and he developed a formula that expressed his philosophy, and could be used in any type of business to ensure its success. He called it, his “Law of Unlimited Abundance.” Walt said that it didn’t matter what type of business or endeavor a person was engaged in, they could be successful and enjoy unlimited abundance, if they would simply follow his formula or plan. Walt Disney’s “Law of Unlimited Abundance,” stated, that to be successful, you must: “Do what you do so well, that the people who see you do it, will want to see you do it again, and will bring others to see you do it.” That’s the credo that built the enormous successes of Disneyland and Disneyworld. And in their arena of operation, they stand alone.

 

 

The Law Can Work For You!
It can be similar in your agency, too. You see, the key is to, “do what you do,” not always what someone else does, but what you do. Simply covert the “way” you perform everything done by you and your team. That’s what makes you special, sets you apart from others, and attracts people to you. You are not a conformist.

Then you do what you do, “so well,” that is, provide what your customers require, want, or need in an exceptional manner. It leaves no room for mediocrity, it’s “so well.” That implies exceptional performance.

And if you will do that so, “the people who see you do it,” (your customers), “will want to see you do it again,” (that’s repeat business), “and will bring others to see you do it,” (that’s referral business), you too, can meet with an unparalleled< explosive, success.

Because so few people perform in business that way, it sets you completely apart from all the competition. Customers can’t get the kind of caring protection from anyone or anywhere else. It’s simply not available anywhere, at any price.

So, by default, you become unique, different, and difficult to replace. And it will be reflected in your business and your bottom line. It has to. There’s no choice. It is a basic, eternal law of nature. You simply reap the results of what you’ve sown.

You Reap What You Sow

 

The question you must answer in your mind is, “What are you going to sow, so you will reap the kinds of rewards you wish to have?”
In the world of business, this is a most critical question, and one you would do well to take the time to answer. Fact is, most business people simply don’t understand how important the answer to this one question really is.

You see, many people go into business because it is something they have always wanted to do, or because they want a certain amount of freedom, or perhaps they want to be their own boss.

Now, those are not necessarily bad reasons, but they are selfish reasons for the most part, and while they may sound good on the surface, in actuality, some of them may not be very practical.

If you go into business for selfish reasons, and fail to give the customer his or her rightful due, your chances of success are likely to meet with hard times.

Business, like farming, requires that you do certain things in a particular order if you are to realize an abundant harvest. Now the answer to the question:  “What are you going to sow, so you will reap the kinds of rewards you want?”…is simple. You only have to look at the question backwards.

First, what kinds of rewards do you want? Second, what do you have to do to get those rewards? And third, who is it that can give you those rewards?

If you will always remember that although you may represent certain companies, they are not who pays you.

Hope this helps, hope you take action. Good luck!

 

Mike Stromsoe, Creator of the
Unstoppable Profit Producer Program™
A Coaching Program for Insurance Agents
Call 800-770-9984
www.unstoppableprofitproducer.com

PS As a special bonus for March, since it’s the month of GREEN, I will help you make MORE green. For all of the details, call 800-770-9984 or Email us ([email protected]) today for your F*REE, 29 minute, in-depth, no-obligation Agency Analysis!

 

Here’s What Other Agents Say About the Unstoppable Profit Producer Coaching Program and How Their Lives Have Been Changed:

“I have had the pleasure of working with Mike Stromsoe on various projects over the last four years. I must say that I have never met another individual in business who is more focused on getting the job done, whatever the task, and getting it done right with the utmost integrity. Mike has taught me many things in the business environment but what I am most thankful for is his example of discipline to get things done and get them done right, quick and precise with the customer in mind always. I highly recommend Mike Stromsoe and his team to anyone who is looking for his services.”

Terry Young ~ Southern Risk Services

Who is YOUR “Ideal” Client, Any Clue?

You work your tail off to create marketing in your agency that is effective and profitable…..Are you focusing on one particular type of client(niche) or are you spreading your marketing out to the masses – doing everything that every other agent is doing – hoping to catch anyone that comes along?

What if I told you that you CAN attract nothing but “ ideal clients” to your business?  

These are the clients whose personalities match your agency team. They are often the most profitable and least painful of all our clients.

But how exactly does your agency attract this magical arena of superstar clients? It starts by defining what makes up your unique ideal client profile.  Take a few minutes and answer the questions below:

  • –> What problems can I solve through my products and services?
  • –> What changes, or results, can I help create?
  • –> Who has these problems?
  • –> Who wants these results?
  • –> What kinds of clients do you do your best work with?
  • –> What sorts of clients leave you feeling frustrated?

Once you have discovered what you want, TAKE ACTION!  Put yourself in front of your ideal prospects/clients, join their social media groups, comment on their posts, visit their monthly meetings, engage with them – find out what their PAIN is.  But remember, you are NOT there to sell… you want to listen (great marketplace research opportunity), gain visibility and build relationships.

As part of our exclusive game changing plan in the Unstoppable Profit Producer Program™, we walk our coaching clients through an activity to identify who their personal ideal client is.  If you are interested in one more tool to help you, simply email us at [email protected] and Andrea will be happy to send you a copy!

To your massive success,

Mike Stromsoe, Creator of the
Unstoppable Profit Producer Program™
A Coaching Program for Insurance Agents
Website – www.unstoppableprofitproducer.com – Get your 3 Complimentary Gifts Today!

PS Don’t wait another minute…  Call and schedule your 29 minute In-Depth, Agency Analysis Call Today, there is absolutely ZERO COST and No-Obligation, it is simply just one more gift to help you.  Call 800-770-9984 or email us at [email protected].

Top 10 Reasons to Stay in Touch – Are You?

Recently spent almost 3 hours with two of the brighter minds in the insurance industry and I am blown away how far behind some agencies are in today’s marketplace. Don’t risk being one of the casualties. This business is NOT rocket science. Little known secret – a close friend of mine is a rocket scientist. I consulted with Ron a couple of years ago, took his photo and keep it on my phone to share with anyone I am teaching because my friend, the rocket scientist, confirmed this fact – This business is NOT rocket science

KEEP IN TOUCH WITH YOUR CUSTOMERS AND PROSPECTS – ALL OF THE TIME

Here are the Top 10 Reasons to stay in touch and thoughts from the author:

1. Most businesses lose 10-17% of their business every year.
Thought: While I realize this likely does not apply to most of you, you are still losing business. Why? Do you have a relationship with your clients, prospects and COI’s that will stand the test of time and any other forces that might interfere? The easiest money you’ll ever make is the money you are already making (your clients and past clients)

2. 62% of your clients aren’t taking advantage of all of your products or services.

Thought: Again – The easiest money you’ll ever make is the money you are already making (your clients)

3. 91% of our customers say they would give us a referral, but 80% haven’t been encouraged to do so!
Thought: This I do not understand…I am sure everyone on your team is scripted to ask for  referrals every time they communicate with someone, don’t they? Each outbound contact includes a “motivator” in every email, outgoing envelope, etc. Everyone on your team is also motivated monetarily to act. Right?

4. Simply saying “thank you” to your customer will increase your business by 17%.

Thought: This one is easy. Every time your team speaks with someone, this is automatic. Isn’t it? And they are writing a minimum of FIVE thank you notes a week. Right?

5. You lose 10% of your influence for every month that you don’t have contact with your client.

Thought: Another no brainer….true? We communicate with our marketplace at least one to two or more times a month (email, newsletter, faxes etc)….don’t we?

6. A 5% increase in customer loyalty could yield 20-80% to your bottom line.

Thought: Ah the Pareto Principle. We build loyalty consistently, especially with our VIP clients, don’t we? For example, we send a special VIP package every month, right?

7. Studies show that an average prospect won’t do business with you until they’ve seen or heard from you
or your message at least 7 times.

Thought: Finally, an easier question…..we have an automated, automatic follow-up system that contacts our prospects a minimum of SEVEN times, in different ways (email, snail mail, fax, voice broadcast, video landing page). Don’t we?

8. 79% of all trade show leads aren’t followed up with. Most business from a trade show comes from the vendor following up with the prospect.

Thought: Ok. Maybe you don’t do trade shows, what about networking events or other social gatherings. We always send a hand-written note saying “good to meet you” etc including credibility boosters….right?

9. 66% of your business within the next year will come from your sphere of influence.

Thought: Opportunity knocking? Well, if we are executing on 1 through 8 above, then maybe this applies.

10. Only 3% of the mail we receive is personal.

Thought: Dare to be different and STAND OUT from the crowd!! If you want to be like everyone else, do what everyone else is doing and get the same ol same ol results.

YOU are in complete control of your destiny.
What is working for you? Why or why not? As marketers, we test. Are you testing consistently?

The above thoughts and comment did attempt to be a bit humorous until I really started thinking about my own team in the “Living Agency Laboratory”….. gotta run, we have work to do!

Last thought: The only time success comes before work is in the dictionary!!

If you have questions regarding this article or if you would like to learn more about the Unstoppable Profit Producer Program, Call 800-770-9984 or Email [email protected].

P.S. Be UNSTOPPABLE!

The URGENCY of Nurturing Your Herd

You never get a second chance to make a great first impression. This saying applies to so many situations – dating, interviews, writing, reading and the list goes on.

First impressions set the tone and are often impossible to reverse. This is true in almost every aspect of life, and it is especially true in email nurturing.  The initial impression of your marketing campaign can make or break the future decisions made by your prospect and/or client and the ongoing relationship you create.  Connecting with (and being CONNECTED) with and nurturing anyone, how do you avoid having the door slammed in your face?  How do you drive real engagement?

By bringing VALUE and sharing the UNEDITED truth about you and your business..… the MORE you give, the will come back to you. Email nurturing is just what it says it is NURTURING, Not Selling.  You want to build the Relationship because when it comes down to it, it’s ALL About The Relationship!!!

It’s amazing how things come back around, when you least expect them.  Our agency recently sent out an email to our existing clients, subject line read Hot Weather Survival… What you need to know…  I received a reply email from one of our clients that said, “Hey Mike, thanks for the great information. By the way, Do you have general liability, property, casualty, etc. for churches – represent Brotherhood Mutual or similar?  I am now treasurer at my church.”

Just goes to show, that helping people –even when there’s nothing in it for you– can lead to great rewards in the future.  Be good to others, share with them and nurture them, can’t think of anything more ‘social’ than that.  Bring your prospects and clients valuable information right when they need it!

IMHO, the ONLY time you should ever approach selling in your nurture email, is on the PS…and is very situational.

The Unstoppable Profit Producer Program™ includes numerous template (‘done for you’) nurture emails for every month of the year and more.  If you would like to take your agency to a whole new level and put truck loads of cash into your bottom line – TAKE ACTION and CALL 800-770-9984 TODAY for Your FREE 29 Minute, In-Depth Agency Analysis.  There’s NO RISK – I PERSONALLY GUARANTEE IT!!!!

Your Marketplace Needs ALL of Your Options ALL of the Time

The more you tell, the more you sell. To reach every nook and cranny of your marketplace with important, meaningful messages, you must use EVERY tool in your arsenal to make sure that your message is received and comprehended by your marketplace…

The next bullet that I’m going to share with you is a form of phone communications. Phone communication can be multiple things, it could be a direct phone call, telemarketing or it could be a voice broadcast.

One of the most effective tools that we have in our arsenal is the use of voice broadcast. And we send a minimum of three to five voice broadcasts a year. The important ones are Mother’s Day, Father’s Day and Thanksgiving.

Please click the link below to hear a sample of a voice broadcast message we send out:

Here >>>> http://bit.ly/croO1k

Andrea and I just returned from one of the most amazing marketing events that I have ever attended, with boat loads of ideas that will make our profits sky-rocket!!!  And the best part is you will be the direct beneficiary! We are going to reveal EVERY last detail with YOU…  Are YOU Ready to watch YOUR PROFITS EXPLODE?

If you would like to take charge of your future, call us today. 800-770-9984 or email us at [email protected].