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How Important is an Online Presence as an Insurance Agency?

two people looking at laptop

Why your insurance agency needs a strong online presence.  

There’s no doubt about it – we’re in the digital era. Communicating, working, studying, and more is done online. The tech industry is evolving faster than any other time in history. Consumers today make fast decisions, and they back up those decisions by doing research online. This means that even if you are the best salesperson, if your potential client has already made their decision online before they even talk to you, you will never be able to give your sales pitch.

A good way to know where to begin your online marketing is to Google your competition. Where do they appear on the search results? How are they doing things differently? What do your social media sites look like (if you have any)? Are they kept up to date with engaging information?

It’s important to be active in all aspects of online marketing to increase the professionalism of your online presence. If someone loves your website but visits your social media sites only to find old and outdated information, it’s unlikely that they will believe you’re knowledgeable and committed.

The majority of tech-savvy consumers are doing these searches before they make a purchase. It’s time your agency starts evolving into a modern marketing organization.

Mike and our Unstoppable Profit Producer program teamwork with hundreds of Independent Insurance Agency owners all over the United States.  The focus of the program is that you will learn to grow your business,  create financial wealth and security for your family and have more freedom to enjoy life on your terms!

If you would like to learn more about the benefits of the Unstoppable Profit Producer Program and how it can help you, please schedule your Agency Profit Consultation today!

Why You Should Use Professional Photos to Build Your Brand

professional camera

Should you use professional photos in your branding?

Personal branding is all the rage right now. Everyone has a brand – but some of us are more skilled at realizing its potential than others. For insurance agencies, building a reputable brand is important to stand out from the crowd. All too often, insurance agencies rely on stock images and poor-quality photos to represent their company. The art of building a brand lies within the concepts of authenticity, excellence, and uniqueness. There is something to be said for professional photos, too.

Using photography to reinforce your personal brand is an excellent way to take advantage of the visual nature of the human brain. High-quality, personable, and professional photos are an effective way of enhancing your position as an expert and instantly connecting with your readers or customers.

Having a professional headshot is the only way to be taken seriously in the industry of insurance. You should always strive to use the same headshot across all of your social media channels, email, and personal website to help people recognize you and add to your credibility. Think outside the box, too – the style of photos, background, clothes you wear, and facial expression will also influence people’s perceptions of you.

To squeeze all the benefits from professional pictures, ensure you establish your brand’s visual style from the very beginning to ensure all the images you use align with your overall value proposition. Think about adding a little something different to set your pictures apart from the rest on the web.

Mike and our Unstoppable Profit Producer program teamwork with hundreds of Independent Insurance Agency owners all over the United States.  The focus of the program is that you will learn to grow your business,  create financial wealth and security for your family and have more freedom to enjoy life on your terms!

If you would like to learn more about the benefits of the Unstoppable Profit Producer Program and how it can help you, please schedule your Agency Profit Consultation today!

How to Know It’s Time to Automate Your Marketing Needs

person on laptop

Understand when it’s time to invest in digital marketing technology.

As an insurance agent, you know how hectic a typical working can be. Not only do you need to work with clients, find new clients, stay up to date with industry trends, and more, you also need to market the insurance agency well. You may think that you don’t have enough hours in the day to learn how to market the agency to its full potential. If this is the case, it may be time to automate your marketing needs.

What is marketing automation?

Marketing automation is a software platform that executes marketing efforts in social media, email marketing, contact management and more – all automatically. This helps you to create targeted campaigns, provides actionable analytics, and quickly turns leads into clients.

How do I know if I should automate my marketing needs?

Many insurance agencies will limp along with half-hearted marketing campaigns. However, these can prove to be inefficient, ineffective, and time-consuming. Here are a few classic signs that it’s time to automate your marketing needs:

  • You waste valuable time on repetitive and often inefficient marketing tasks
  • You’re too short-staffed to scale your marketing efforts up
  • Your marketing efforts seem almost non-existent compared to your competitors
  • You need a tool to keep up with all your marketing tools
  • You send the same marketing content to all of your contacts as often as you can 

If any (or all!) of the signs above are the case for you, be sure to consider automating your marketing efforts to help your agency reach more people easily.

Mike and our Unstoppable Profit Producer program teamwork with hundreds of Independent Insurance Agency owners all over the United States.  The focus of the program is that you will learn to grow your business,  create financial wealth and security for your family and have more freedom to enjoy life on your terms!

If you would like to learn more about the benefits of the Unstoppable Profit Producer Program and how it can help you, please schedule your Agency Profit Consultation today!

Simple, PROVEN 3-Step Blueprint To Grow Your Business

Imagine if you had a simple, PROVEN 3 Step Blueprint to grow your business, create financial security and give you all the FREEDOM you wanted – Guaranteed? Well you can!

Check out the video below, where Mike Stromsoe shares his secret Blueprint To Your Million Dollar Agency.  In this video you will discover:

  1. Secret Formula To Attract Top-Notch Team Members That Will EARN More Clients and Make You More MONEY!
  2. Specific, Time-tested Processes To Will Have You Producing Maximum Results, Even While You Are On Vacation!
  3. Secrets for Instant Retention Boosters To Unleash 100% Of Your Agency’s Profit Potential!

If you are ready to take your agency business to the next level, join us and hundreds of other high-achieving agents, just like you, at Mike Stromsoe’s upcoming 2019 BeUnstoppable Bootcamp – October 21-23, 2019 in beautiful San Diego, CA!

Act Now and SAVE… Fast Action Discount Only $297 with Free VIP Upgrade – Don’t wait… ONLY 7 VIP Tickets Remain, visit beunstoppablebootcamp.mikestromsoe.com/ Today!

Major Social Media Updates Insurance Agents Should Know

facebook iconImprove your social media marketing efforts as an insurance agent.

Social media is a 21st-century tool that most (if not all) businesses use on a daily basis. It constantly evolves the way that we communicate, work, and function. As an insurance agent, there have been some important developments this year that you should know about. Here are a few you should know to improve your social media efforts.

Google+ has shut down
At the time of writing, Google+ will have been shut down. After a bug caused the data of half a million users to be exposed, they made the announcement the social platform would be eliminated. If you’ve been using Google+ to promote your advisory, make sure you update your links accordingly. Remove Google+ share buttons from your website.

What Instagram users expect
Facebook (who owns Instagram) released a new report that provides insight on what Instagram users expect from brands on the platform. According to research, more people are using Instagram and they are using it more than they used to. The platform is most popular with people under 34, and research revealed they are interested in short and well-targeted content.

LinkedIn hits record high levels
There are more than 610 million professionals interacting on LinkedIn. This is a pretty good reason to join the platform and use it to promote your insurance agency. Since 40 percent of members visit LinkedIn each day and interaction is up more than 60 percent year-on-year, it’s time to take your agency to LinkedIn.

Mike and our Unstoppable Profit Producer program teamwork with hundreds of Independent Insurance Agency owners all over the United States. The focus of the program is that you will learn to grow your business, create financial wealth and security for your family and have more freedom to enjoy life on your terms!

If you would like to learn more about the benefits of the Unstoppable Profit Producer Program and how it can help you, please schedule your Agency Profit Consultation today!

Will Direct Mail Ever Die?

letter in a letter box

Turns out, direct mail is thriving. Is your agency making the most of it?

Believe it or not, but direct mail continues to thrive. Many can argue that digital ads are slowly killing direct mail marketing efforts, but this is far from the truth. Even though we grow closer to a digital world, consumers are showing that they still favor direct mail. Here’s why.

Direct mail gets the best response

Think you’ll never hear from prospects if you send them a letter? Think again. A 2017 study found that direct mail received the highest response rate of 5.1 percent when compared to email and paid search response rates (0.6 percent). Although social media is taking marketing by storm, the response rate was only 0.4 percent. When we put these stats into perspective, it’s clear that direct mail is still king.

It’s tangible

In this digital world, consumers like to be able to feel and touch something that they cannot with digital marketing. A flyer or leaflet has weight, substance, and dimension. According to Small Business Trends, 80-90 percent of direct mail gets opened, and only 20-30 percent of email gets opened on a good day

It complements other forms of marketing

Direct mail can thrive on its own, but it has proven to work well with digital ads, too. According to Merkle, direct marketing campaigns that used 1 or more digital media experienced a 118 percent lift in response rates. By encouraging consumers to visit a website in your mail piece and/or incorporating an email blast to follow up on prospects, you can ensure that more buyers are going to respond to your campaign. 

Mike and our Unstoppable Profit Producer program teamwork with hundreds of Independent Insurance Agency owners all over the United States.  The focus of the program is that you will learn to grow your business,  create financial wealth and security for your family and have more freedom to enjoy life on your terms!

If you would like to learn more about the benefits of the Unstoppable Profit Producer Program and how it can help you, please schedule your Agency Profit Consultation today!

How to Earn $1 Million in Insurance Commissions

dollar bills in a pile

Learn how to achieve financial success in insurance.

Whatever the industry you’re in, it’s important to have a desire for the work. A passion will fuel any employee on any day, and that can mean the difference between success and somewhat contentment. When you think about some of the biggest names of any business – Warren Buffet, Elon Musk, Mark Zuckerberg – success and achievement are not about the money. In fact, it’s about the mission and excelling their unique ability to do more and do better.

If you are looking to do better in insurance, you have come to the right place. If you want to earn $1 million in insurance commissions, you will have to think outside the box. Getting to that figure means writing 10,000 policies at $100 commission each or 10 accounts at $100,000 commission each. There is no right or wrong answer. What many insurance agents fail to do is make a plan. Instead, they begin each day working on their existing book and taking whatever comes along. In general, this doesn’t yield astounding results.

Your commission book must net a minimum 30 percent profit in order to authenticate its value. If you don’t know your book’s profit margin, just ask your agency owner or division leader to advise you. It’s important to understand the profitability of the book you’re producing so that you know where to improve.

It takes confidence and intelligence to earn $1,000,000 in commission sales – and lots of it. You will need to connect effectively with people at any organization level. Confidence increases as we educate ourselves in insurance, technology, and all matters that will help increase the value of our client’s business. Not only that, but emotional intelligence helps us to read others and think wisely about our next move. People who think about what their client wants rather than reacting as a habit are innovate and can achieve worthy goals.

Insurance is the perfect industry for professionals who love a challenge and have a deep need for significant and contribution. Mike and our Unstoppable Profit Producer program teamwork with hundreds of Independent Insurance Agency owners all over the United States.  The focus of the program is that you will learn to grow your business,  create financial wealth and security for your family and have more freedom to enjoy life on your terms!

If you would like to learn more about the benefits of the Unstoppable Profit Producer Program and how it can help you, please schedule your Agency Profit Consultation today!

Interesting Trivia About the Insurance Industry

the word facts on a paper on a piece of string

Did you know these interesting facts about the insurance industry?

When most people think of insurance, they think about stale documents that are monotonous and dreary to read. However, this is simply not the case. The insurance industry can be exciting and interesting, and still has the ability to fascinate customers and independent insurance agents alike. Here are a few facts about the industry that you may not have known.

Starbucks pays more for employee health insurance than it pays for coffee.

  • The very first insurance contract was signed in 1347.
  • The Amish believed that insurance meant they had no trust in God and they saw it the same way with Social Security as well, so they would accept no Social Security benefits or any insurance policies.
  • The Netherlands happens to be the only country that has a law of health insurance being compulsory for everyone. However, the premium costs are not charged via age groups or your health status.
  • Sony sells electronics and has become well known for this, but the insurance division is their biggest source of their profits.
  • No insurance company will underwrite Jackie Chan’s productions. He personally trains his own stuntmen and pays their medical bills out of his own pocket.
  • There is a mandatory coverage that 21 states have that is specially for uninsured motorcycle drivers.
  • Make sure when you sell your car to someone that you transfer the names as soon as possible otherwise you are still responsible for the car even if the new driver was driving the car at the time.
  • American’s insurance history predates the American revolution.

We love working with the insurance industry and its professionals. Mike and our Unstoppable Profit Producer program teamwork with hundreds of Independent Insurance Agency owners all over the United States.  The focus of the program is that you will learn to grow your business,  create financial wealth and security for your family and have more freedom to enjoy life on your terms!

If you would like to learn more about the benefits of the Unstoppable Profit Producer Program and how it can help you, please schedule your Agency Profit Consultation today!

What Type of Client Experience Are You Delivering?

Customer satisfaction concept with businessman hand drawing smil

Customer experience is at the pulse of every insurance agency.

Customer experience is how customers perceive their interactions with your company. In today’s society, consumer expectations are high, and word of mouth travels fast. Purchasers are empowered like never before, and great client experience drives loyalty and revenue. Neglecting customer experience is no longer an option for businesses, especially as the voice of the customer continues to get louder and louder.

It used to be that customers could communicate with companies in one of three ways: they could visit the business’s office, write a letter or call customer support. Next came faxing and email. Today, there are even more ways customers can connect with businesses – they can use Twitter, Facebook, WhatsApp, Instagram, Snapchat, web chat and more. When customers do connect with you, they expect to be known and served on demand, regardless of the channel they are using.

To retain your client base, customer service is extremely important. Remember that to the customer, your agency is one big team. They don’t care which department they talk to when they need help – they just want to get their questions answered and problems resolved. When your team can’t work together seamlessly, and the client notices this breakdown in communication, it frustrates them. It can be extremely tiresome to be passed from one department to the next and can leave a sour taste in the client’s mouth if they feel they are being neglected.

For clients, all interactions and data should be stored in one place. If they interact on a web chat with one representative, notes should be saved about the conversation. If they pick up the phone next time and call your agency, the agent on the other end should be able to see their previous concerns from a web chat. Even though the interactions came across different channels, the person currently interacting with the customer must see them as one long conversation.

Mike and our Unstoppable Profit Producer program teamwork with hundreds of Independent Insurance Agency owners all over the United States.  The focus of the program is that you will learn to grow your business,  create financial wealth and security for your family and have more freedom to enjoy life on your terms!

If you would like to learn more about the benefits of the Unstoppable Profit Producer Program and how it can help you, please schedule your Agency Profit Consultation today!

4 Habits of Highly Effective Agents

Habits of Highly Effective Agents

How these habits can make successful insurance agents.

Whether you’re new to the job or a veteran salesperson at an insurance agency, one thing is for sure: You never can have enough tools in the toolbox. Sales is a tough business. You need to know the industry, product, and audience backwards and forwards. Here are just a few habits that most effective insurance agents do on a regular basis.

They stay organized.

The most effective agents plan their days meticulously. It’s a good idea to set aside time each day for returning phone calls, prospecting, making outreach calls, and meeting with clients.

They have a follow-up process.

A well-thought-out follow-up process is key. It needs to be effective without being annoying. It may take a few trials and errors, but make sure you have a process. 

They work harder and longer than most.

They not only work harder and longer, they actually relish the fact they do. They get way more done than anyone else in their field, and this is why they succeed. They have an extreme focus on selected critical elements and have a depth of knowledge on their key subjects.

They provide exceptional service.

The most successful insurance professionals provide impeccable customer service and strive to go above and beyond for their customers. This builds value for clients and can turn them into lifelong customers.

To learn more about how to be successful, contact Mike Stromsoe’s Unstoppable Profit Producer Program. We can offer guidance, helping you perfect your professional posture. We also offer a premier wealth creation program that can help you work less, earn more, and enjoy life!