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Crystallize Your Compensation



The number one challenge the Independent Insurance Agency owners I talk to are having? People. Finding them, keeping them, and getting them to absolutely love working for you. And a great team is the first “P” for a reason – it’s crucial to have the right people to be great team members that are going to help push your business forward. And the right people are the BEST, not the BEST AVAILABLE.


Compensation is one of the many pieces of the hiring puzzle, and although the absolute best people come to your agency because they want to be a part of something, ultimately people want to be compensated fairly for the work that they do. And we need to be sure that the compensation package meets the needs of both the agency and the prospective employee.


There’s two sides to the compensation puzzle: Sales and Service. Your sales compensation is the folks that are doing 80-90% of their work with new customers. Naturally, the Sales team will want to be incentivized for outstanding performance, so their compensation will typically be a base salary plus commission on what they sell.

The other group, the Service team, is anyone who is crucial to the existing customer base. The existing customer, as you know, is so vitally important that you also need this team to be firing on all cylinders and continue to be the best. Most of the time, this team is either hourly or salaried. But we put this team as Base plus Scorecard. This scorecard compensation ensures that the best team members can continue to improve.


Those best (not best available) team members are going to be focused on continuous improvement. And without knowing the score, you can’t get better. And these team members are going to want to know the score and want to fix it when it’s less than perfect. Our scorecards are reviewed in a monthly huddle with the leadership team, which gives them a chance to refresh ideas and be energized to make a difference in the agency.


The compensation package, and how it’s presented to the prospective employee, could be the difference maker, and in this climate we want to secure every single thing that sets your agency apart and get the best!


Want to get a TON of great ideas on how to recruit, hire, train and KEEP the best (not the best available) team members? You’ll get that and so much more at our BE UNSTOPPABLE BOOT CAMP 2021. Tickets are going fast, and you won’t want to miss out. It will be full of networking with the absolute rockstars of the Independent Insurance business, inspiring speakers, and fun in sunny San Diego!

Snag your tickets today here: and we’ll see you there!

Your Team In The New Virtual Reality While Giving Back (Episode 1)

After “Zasterminding” with top agency entrepreneurs all of last week, we ended our time Saturday night with a collaboration of how we all should not just ”go through this adversity” but “grow through this adversity”.

This includes leading our team to effectively prosper in a remote setting while helping our customers survive and thrive through these unprecedented times.

In this Zebinar, Mike and over 50 other independent agency entrepreneurs collaborate to help lead our agency teams with certainty, clarity and simplicity.



Link for SBA assistance. It’s still too early to know exactly if the “senate leak” senario from March 22 attached will become reality:

Brochure on SBA assistance:

Department of Labor (DOL) announced that the effective date of the leaves available through the Families First Coronavirus Response Act (FFCRA) will be April 1, 2020:

Families First Coronavirus Response Act (FFCRA) Deadline changed to 04-01-2020

Webinar with Don Phin March 23,2020. Lot of great info for employers…. ok to share:

Our proprietary HR system. We possess unlimited licenses that we distribute. For anyo0jne that sees this that TRULY needs this tool, I open to providing at no cost.  Email me at [email protected]

Chat Log from the meeting:

CHAT – Your Team in the New Virtual Reality While Giving Back

Join Mike’s Private Facebook Group for Independent Agency Owners:

Unstoppable Agents & Brokers Society (Request to join)

Simple, PROVEN 3-Step Blueprint To Grow Your Business

Imagine if you had a simple, PROVEN 3 Step Blueprint to grow your business, create financial security and give you all the FREEDOM you wanted – Guaranteed? Well you can!

Check out the video below, where Mike Stromsoe shares his secret Blueprint To Your Million Dollar Agency.  In this video you will discover:

  1. Secret Formula To Attract Top-Notch Team Members That Will EARN More Clients and Make You More MONEY!
  2. Specific, Time-tested Processes To Will Have You Producing Maximum Results, Even While You Are On Vacation!
  3. Secrets for Instant Retention Boosters To Unleash 100% Of Your Agency’s Profit Potential!

If you are ready to take your agency business to the next level, join us and hundreds of other high-achieving agents, just like you, at Mike Stromsoe’s upcoming 2019 BeUnstoppable Bootcamp – October 21-23, 2019 in beautiful San Diego, CA!

Act Now and SAVE… Fast Action Discount Only $297 with Free VIP Upgrade – Don’t wait… ONLY 7 VIP Tickets Remain, visit Today!

Blueprint To Your Million Dollar Agency

Imagine if you had a simple, PROVEN 3 Step Blueprint to grow your business, create financial security and give you all the FREEDOM you wanted – Guaranteed? Well you can!

In this training you will discover:

  1. Secret Formula To Attract Top-Notch Team Members That Will EARN More Clients and Make You More MONEY!
  2. Specific, Time-tested Processes To Will Have You Producing Maximum Results, Even While You Are On Vacation!
  3. Secrets for Instant Retention Boosters To Unleash 100% Of Your Agency’s Profit Potential!

Below, please find some helpful resources and tools:

Don’t miss out on the Fast Action Discount to the BeUnstoppable 2018 Bootcamp November 8-10, 2018 in beautiful San Diego, CA.  Act Now and Save, Plus get a Free VIP Upgrade – visit or Call 800-770-9984 Today!

Here’s a sneak peek of one of the amazing guest speakers that will be joining us:

*Offer Expires Friday, May 18, 2018 at 5:01pm PST*

Implement, execute and take action!

Mike Stromsoe


There Is More To Choosing An Employee Than Meets The Eye

Still trusting your gut when hiring?

Have you ever hired someone who turned out to be a poor fit for the job?  If so, you know there is more to choosing an employee than meets the eye. Resumes can’t always be trusted to tell the whole story, and a good interview doesn’t indicate if the candidate can really do the job.

Last weeks Unstoppable Success Interview with the behavioral analyst, consultant and speaker, Laura A Bruno was a game changer.  Laura revealed insider secrets on how implementing assessments in your hiring system can save you tons of time and money, helping you hire the right person the first time!

If you weren’t able to attend or just want to revisit this jam-packed interview again, the Replay is now LIVE for your review:

Unstoppable Success Interview – Laura A. Bruno (Watch Replay)

Laura also referenced a video on Empathy vs. Sympathy, here’s the link to view this video –

But wait, there’s MORE..  Laura was kind enough to extend an extremely generous offer to all of our awesome community of unstoppable agents!  If you would like to take advantage of this opportunity, please find Laura’s contact information below (make sure you let her know you are a part of our Unstoppable Agents Community):

Laura A Bruno
[email protected]


In addition, we had a lot of emails regarding the upcoming bootcamps, here are all of the details to grab your seat today:

 – Million Dollar Sales Producer Bootcamp – May 18-19, 2017 in San Diego, CA

Reserve your hotel room – Book your group rate for Unstoppable Profit Producers

 – BeUnstoppable 2017 Bootcamp – November 2-4, 2017 in San Diego, CA

Reserve your hotel room –


If you have any question, please contact our awesome team at 800-770-9984.  We are always happy to help!

Implement, execute and take action!


Mike Stromsoe
The Unstoppable Profit Producer
Call 800-770-9984
[email protected]

PS  More Good News… If you would like the opportunity to meet Laura A. Bruno LIVE, join us at the BeUnstoppable 2017 Bootcamp November 2-4, 2017 in beautiful San Diego, CA!  You have NOTHING to lose and everything to gain – we GUARANTEE IT!

Call 800-770-9984, email [email protected], or visit and Reserve Your Seat Today!

Here’s What Other Agents, Just Like You, Had To Say About Mike Stromsoe and The BeUnstoppable Bootcamp:


Your Team Is the Most Important Asset of Your Business

There is nothing more critically important to your business than the team you share the workspace with every single day!

Your team is your greatest expense. It’s also your greatest opportunity for return on investment (ROI). No one makes more of a difference, or detriment, than your people. That’s why you must, while giving them their space, keep tabs on them to make sure they’re actually doing their jobs and helping your company be the best that it can possibly be.

Hiring a Potential Candidate

Use a hiring system that evaluates the prospect before you have to get involved. Only after the employee candidates qualify for the interview based on their actions should you invest any time at all. You should require a minimum of two interviews before you decide on any potential employee, plus some sort of aptitude test to see if they have an idea of what they’ll be doing should they be hired.

You should also introduce a “learning period” once they start. It’s usually 30-90 days, during which they will show if they are the one you’re looking for or not. You do not have to wait until the learning period is over; if they’re not a fit, they have to go! You’ll likely know if they’re the right fit in the first 30 days.

Evaluating Your Team

Each team member should complete their self-evaluation and follow the SKIM accountability. By having them complete their own self-evaluation, you are showing them that you entrust them with this big responsibility. SKIM accountability includes:

  • Skills
  • Knowledge
  • Integrity
  • Making it Happen

Your team should be exactly that: your team. It’s time to figure out how you can start earning more, working less, and enjoying life! Contact Mike Stromsoe’s Unstoppable Profit Producer Program to do just that!

Hiring a Wolrd Class Team and How a Bad Hire Can Cost Your Business

Hiring a great team is the goal of every business owner. You want to work with the best, which means you need to take your time to find the right workers for your team.

Cost of a Bad Hire

Before you can start the hiring process, you should look at the cost of a bad hire. Beyond the cost of paying that individual, your business will face a loss in overall productivity, reduced morale among other employees and a loss in sales.

Tips to Find Good Employees

Instead of hiring a bad employee, focus on finding a competent, compatible and committed employee. Take your time to narrow down the options from resumes. Search for a good fit with your company and pay attention to the education of the individual. During the interview, bring in a few current employees to ask questions and provide insights. Those employees can help you determine if the individual is compatible with the other members of the team.

Hiring the best team of employees requires time and effort. You will need to evaluate each individual carefully to get the best employees. To learn more about hiring employees, contact Mike Stromsoe’s Unstoppable Profit Producer Program.

Freedom ROCKS and How to Get More of it!

One of the most frequent questions I get from other agents and entrepreneurs is how do you get so much freedom and don’t you worry about leaving the office for extended periods of time, whenever you want?  I used to, but not anymore.  You see, the agency that supports the life of my dreams has been carefully built and, consequently, I’ve taught the people that have earned the right to be part of our team to also create their individual opportunities daily to support the life of their dreams too.

I’m talking about the slowly hired team members that work in the Living Agency Laboratory. Yes marketing, operations and the rest is of paramount importance, but having the right team members strategically positioned in each facet of your money machine is the NUMBER ONE priority. One of the keys to maintaining our team is something that we just completed, which I affectionately call “Team Member Vision and Check-Up Day”.  For me, these days are some of the most important days of the year and before the day comes I plan, plan, plan and visualize in my mind exactly how it’s going to go.  This is what it looks like:  Every team member gets approximately one hour in my office, behind my closed door, to have a conversation with me and me only about their current situation, their future situation, and how they can contribute to our business going forward.

Additionally, we allow them some time to talk about personal things, if need be.  Before I go into this day, I always prepare a one-page script of very pointed questions, designed to elicit information, thoughts, visualizations and other matters of importance that need to be discussed.  Through these conversations, we are able to help the team members solidify their current goals, personally and professionally, start planning for their next set of goals for the coming year, and overall discuss how they can be a better team member, contributor to our agency and to the goals of our agency heading into the future.  Every time these meetings happen, it gets better and better.  This not only gives the team members a lift and gives them clarity in what they’re doing, it also helps me be a better leader and helps all of us collectively plan for the future and to set goals for the coming year.

After going through the process this year, I’ve now decided that I’m going to perform this twice a year at a minimum.  The nuggets have become so valuable and have helped create great clearness in where we’re going into the future.  In addition to that, it positions me as a team leader and agency owner to make changes in our personnel and the way we do things, our scripting, our operations, and much, much more.  By designing these conversations with specific questions, we are able to help the team members see exactly where they’re at.  If there are things that need to be fixed, it’s the perfect opportunity.  In the sessions that just ended, I planned one of the chairs in our agency, a very key chair, for many years to come(as long as she holds up her end of the bargain).  That lifts a potential burden off of my mind, allows me complete focus on the things that I need to continue to do so that our agency continues to churn money week after week, month after month, year after year.

Thought it would be helpful to list a few of the key scripted, pinpointing questions that I asked my team t behind closed doors:

1.            What thoughts do you have about your progress and our progress in 2012 so far?

2.            Why do you show up daily?

3.            Are team meetings of value to you? Why or why not? What can be done, in your opinion, to improve them?

4.            What are your expectations of this business to support your growth and advancement in the insurance agency business in the future?

5.            Discuss your expectations for yourself for 2013

Note: the most important part of facilitating these conversations is to STOP TALKING after you ask the questions. The answers and information you are looking for will come if you just listen for it.

Make a Difference, Be Unstoppable, Leave NO Regrets

Mike Stromsoe


Does Your Team Stand Out When ALL of the Chips Are On The Line?

Our claims service report series is one of our most requested by agents… what the heck is a claims service report?

Claims service reports are a custom document that we sent out to our customers a certain number of days after a claim occurs, because in our agency, we monitor all claims activity.  We don’t wait for the document or the notification to come in; we go out and get it.  We proactively hunt for it on carrier websites, we look at things that come in, and once we see that we proactively contact our clients, and make sure the claims process gets started.  In addition to that, we talk to them about the claims process, and make sure the companies are standing up to their end of the bargain and are taking care of our customers in the manner that they should be taken care of.  We really feel good about that.  At the end of the process, we send them out a claims service report, and we ask for feedback on how the claim went.  Our claims service report have a lot of different questions on them, which kind of lead up to the final question, which is, “Tell us about your claims experience,” and those claims service reports just time after time bring great feedback, and a lot of the responses are GREAT testimonials.  “Thank you, your agency just took great care of us.  We appreciate you being there for us always,” so forth and so on.  So keep in mind that that also is a positive emotional situation.

In other words, it’s not anything negative, it’s positive, and they’re feeling good about the situation.  We also forward all claims service reports to the carriers, good and bad. Carrier claims reps need to hear the good reports too. Our carriers LOVE this. We also market to the CLAIMANTS. You got it. If we are provided a name and contact information, we start a separate campaign to the CLAIMANTS. Here’s a situation that happened just last night:

I was in the office and it was late, a client walked in, I said, “Hey, how can I help you?”  And he goes, “Something great happened, and I just had to come by and tell you guys, and in addition to that I want to find my agent, because I feel like I want to give him a hug.  I’m that jazzed about the claims experience I just had” and I said, “Tell me more,” and he told me about the situation.  What had happened was, the agent in our office had gone the extra mile.  He had gone way out of his way to help him out, to make sure that a situation was resolved.  It was a situation we didn’t make any money on, but he went the extra mile anyway, and got the situation resolved for our customer, and our customer was, so happy they couldn’t stand it, so they drove down here to tell him.  And that particular agent was on the phone, so it was a great opportunity, that positive emotional situation was at its very highest at that point.  So, fortunately, we were in an area of the office which is right near our marketing room, and our marketing gal, who’s always on it, she just kind of handed me the camera, and I didn’t even have to think about it.  So I said, “Mr. Client, would you mind if we helped other people with just a few words about what just happened to you?”  And he said, “Yeah, no problem, what do you need me to do.”  I said, “I’d just like to record how you were taken care of by our agent, so I can share this with other people who might ask about our services.”  He said, “I’d be happy to.”  And right there on the spot, full of emotion, he recorded the testimonial.

So, that’s a perfect example of a positive emotional situation, which is the time that you always want to ask for a testimonial, because that’s when you’re going to get your very best testimonials.

Be Unstoppable when taking care of your customers! “No one cares how much you know until they know you care”

A Couple of GREAT Ideas

If you’re like a lot of insurance agency principles, managers, producers or agency team members, you’re probably feeling a bit overwhelmed by everything facing you in today’s marketplace. You want to excel and lead your agency team into the future, but sometimes you can’t seem to find the right formula to best position your team for success and you’re starting to wonder if there might be some better options?

I totally get it. I am right there with you and I remember how hard it was for me in the early years when I was trying to figure it out. I felt like I was working around the clock but not making much progress. I was really starting to doubt myself. A lot of my consulting clients had similar experiences and feelings as well.

Ultimately I’ve found that its times like this, when you get to choose how you want show up in the world. It may not be easy or comfortable, but it’s worth it every time.

What I also know to be true is that there are good reasons why you have succeeded to where you are now. Your team, your carriers, your colleagues, your family, they all see something in you. Now it’s time for you to step up and play a bigger game. As long as you have the internal drive, you can learn the cutting edge tools and skills required and get the support you need to quickly grow in today’s quickly changing marketplace.

Back when I first became an agent, I had to fly by the seat of my pants. There wasn’t any training, coaching or resources like we have today. And I really struggled. In fact, there were many early mornings, late nights and weekends away from my family before I finally figured out what it takes to quickly and confidently create the agency that supports the life of my dreams.

That’s why I am so dedicated to helping agency principles, managers, producers and agency team members. I want you to be able to avoid all the pain and struggle that comes with not being as successful as you know you can be in your insurance agency business.

Hundreds of people that are cared about deeply, respected and are considered lifelong friends have encouraged me many times over to provide ALL of this information to as many insurance industry people as possible. After thousands of hours, over 25 years of investing in becoming the very best, after quickly growing a scratch agency from zero to over one million in revenue in less than 8 years, it’s only right that I give back, that I share every secret I have with you, in intimate detail, for free.

Take a look at the video link below. Agent Jeff Liebowitz reveals where he learned and what the results were after he implemented a took action on a couple of good ideas.

After one full day of sharing everything I can, you’ll have hundreds of new tools and tips to quickly accelerate your agency to the next level. Nothing to figure out, I am going to share all of it with you. All you need to do is show up. I hope you can make it. It is going to be a very special day!

Video >>  Here’s A Couple of Good Ideas

If we can answer any questions, please let us know. Please contact Andrea at 800-770-9984 or email her at [email protected].
To Your Massive Success!


Mike Stromsoe
The Unstoppable Profit Producer
Phone 800-770-9984


PS Remember, every interaction with our program carries our exclusive, unconditional satisfaction guarantee! You have no risk and everything to gain.

PPS  Here’s another reason you can’t afford not to invest one day in the future of your agency (exclusive video)

PPPS Below are all of the details so you don’t have to search for them:

Date:  June 1, 2012

Time Learning Begins:  8:59am

Time Learning Ends:  4:31pm (Actually Learning End Time NEVER ends)

Location:  Ayres Hotel and Suites – Costa Mesa
325 Bristol Street
Costa Mesa, CA 92626
(714) 546-0300

Airport:  4.3 miles (8 minutes) from John Wayne Airport, Orange County

Seating is limited and for only a $49 room charge (which includes lunch) you won’t want to miss out.

If you are ready to change the future of your agency and start living life on your own terms…

Instant Access To The Machine

If you have any questions, please contact Andrea at 800-770-9984 or email [email protected], she’ll be happy to help.