client nurture Archives | UPP Coaching by Mike Stromsoe

Simple, PROVEN 3-Step Blueprint To Grow Your Business

Posted on May 9, 2019June 12, 2019 by Mike Stromsoe

Imagine if you had a simple, PROVEN 3 Step Blueprint to grow your business, create financial security and give you all the FREEDOM you wanted – Guaranteed? Well you can!

Check out the video below, where Mike Stromsoe shares his secret Blueprint To Your Million Dollar Agency. In this video you will discover:

Secret Formula To Attract Top-Notch Team Members That Will EARN More Clients and Make You More MONEY!
Specific, Time-tested Processes To Will Have You Producing Maximum Results, Even While You Are On Vacation!
Secrets for Instant Retention Boosters To Unleash 100% Of Your Agency’s Profit Potential!

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Does Your Team Stand Out When ALL of the Chips Are On The Line?

Posted on July 13, 2012June 12, 2019 by Mike Stromsoe

Our claims service report series is one of our most requested by agents…..so what the heck is a claims service report?

Claims service reports are a custom document that we sent out to our customers a certain number of days after a claim occurs, because in our agency, we monitor all claims activity. We don’t wait for the document or the notification to come in; we go out and get it. We proactively hunt for it on carrier websites, we look at things that come in, and once we see that we proactively contact our clients, and make sure the claims process gets started. In addition to that, we talk to them about the claims process, and make sure the companies are standing up to their end of the bargain and are taking care of our customers in the manner that they should be taken care of. We really feel good about that. At the end of the process, we send them out a claims service report, and we ask for feedback on how the claim went. Our claims service report have a lot of different questions on them, which kind of lead up to the final question, which is, “Tell us about your claims experience,” and those claims service reports just time after time bring great feedback, and a lot of the responses are GREAT testimonials. “Thank you, your agency just took great care of us. We appreciate you being there for us always,” so forth and so on. So keep in mind that that also is a positive emotional situation.

In other words, it’s not anything negative, it’s positive, and they’re feeling good about the situation. We also forward all claims service reports to the carriers, good and bad. Carrier claims reps need to hear the good reports too. Our carriers LOVE this. We also market to the CLAIMANTS. You got it. If we are provided a name and contact information, we start a separate campaign to the CLAIMANTS. Here’s a situation that happened just last night:

I was in the office and it was late, a client walked in, I said, “Hey, how can I help you?” And he goes, “Something great happened, and I just had to come by and tell you guys, and in addition to that I want to find my agent, because I feel like I want to give him a hug. I’m that jazzed about the claims experience I just had” and I said, “Tell me more,” and he told me about the situation. What had happened was, the agent in our office had gone the extra mile. He had gone way out of his way to help him out, to make sure that a situation was resolved. It was a situation we didn’t make any money on, but he went the extra mile anyway, and got the situation resolved for our customer, and our customer was, so happy they couldn’t stand it, so they drove down here to tell him. And that particular agent was on the phone, so it was a great opportunity, that positive emotional situation was at its very highest at that point. So, fortunately, we were in an area of the office which is right near our marketing room, and our marketing gal, who’s always on it, she just kind of handed me the camera, and I didn’t even have to think about it. So I said, “Mr. Client, would you mind if we helped other people with just a few words about what just happened to you?” And he said, “Yeah, no problem, what do you need me to do.” I said, “I’d just like to record how you were taken care of by our agent, so I can share this with other people who might ask about our services.” He said, “I’d be happy to.” And right there on the spot, full of emotion, he recorded the testimonial.

So, that’s a perfect example of a positive emotional situation, which is the time that you always want to ask for a testimonial, because that’s when you’re going to get your very best testimonials.

Be Unstoppable when taking care of your customers! “No one cares how much you know until they know you care”

Unlimited Abundance

Posted on March 29, 2012June 12, 2019 by Mike Stromsoe

Walt Disney was a man of extraordinary vision and foresight. He knew what it would take to be successful in his chosen area of business, and he developed a formula that expressed his philosophy, and could be used in any type of business to ensure its success. He called it, his “Law of Unlimited Abundance.” Walt said that it didn’t matter what type of business or endeavor a person was engaged in, they could be successful and enjoy unlimited abundance, if they would simply follow his formula or plan. Walt Disney’s “Law of Unlimited Abundance,” stated, that to be successful, you must: “Do what you do so well, that the people who see you do it, will want to see you do it again, and will bring others to see you do it.” That’s the credo that built the enormous successes of Disneyland and Disneyworld. And in their arena of operation, they stand alone.

The Law Can Work For You!
It can be similar in your agency, too. You see, the key is to, “do what you do,” not always what someone else does, but what you do. Simply covert the “way” you perform everything done by you and your team. That’s what makes you special, sets you apart from others, and attracts people to you. You are not a conformist.

Then you do what you do, “so well,” that is, provide what your customers require, want, or need in an exceptional manner. It leaves no room for mediocrity, it’s “so well.” That implies exceptional performance.

And if you will do that so, “the people who see you do it,” (your customers), “will want to see you do it again,” (that’s repeat business), “and will bring others to see you do it,” (that’s referral business), you too, can meet with an unparalleled< explosive, success.

Because so few people perform in business that way, it sets you completely apart from all the competition. Customers can’t get the kind of caring protection from anyone or anywhere else. It’s simply not available anywhere, at any price.

So, by default, you become unique, different, and difficult to replace. And it will be reflected in your business and your bottom line. It has to. There’s no choice. It is a basic, eternal law of nature. You simply reap the results of what you’ve sown.

You Reap What You Sow

The question you must answer in your mind is, “What are you going to sow, so you will reap the kinds of rewards you wish to have?”
In the world of business, this is a most critical question, and one you would do well to take the time to answer. Fact is, most business people simply don’t understand how important the answer to this one question really is.

You see, many people go into business because it is something they have always wanted to do, or because they want a certain amount of freedom, or perhaps they want to be their own boss.

Now, those are not necessarily bad reasons, but they are selfish reasons for the most part, and while they may sound good on the surface, in actuality, some of them may not be very practical.

If you go into business for selfish reasons, and fail to give the customer his or her rightful due, your chances of success are likely to meet with hard times.

Business, like farming, requires that you do certain things in a particular order if you are to realize an abundant harvest. Now the answer to the question: “What are you going to sow, so you will reap the kinds of rewards you want?”…is simple. You only have to look at the question backwards.

First, what kinds of rewards do you want? Second, what do you have to do to get those rewards? And third, who is it that can give you those rewards?

If you will always remember that although you may represent certain companies, they are not who pays you.

Hope this helps, hope you take action. Good luck!

Mike Stromsoe, Creator of the
Unstoppable Profit Producer Program™
A Coaching Program for Insurance Agents
Call 800-770-9984
www.unstoppableprofitproducer.com

PS As a special bonus for March, since it’s the month of GREEN, I will help you make MORE green. For all of the details, call 800-770-9984 or Email us ([email protected]) today for your F*REE, 29 minute, in-depth, no-obligation Agency Analysis!

Here’s What Other Agents Say About the Unstoppable Profit Producer Coaching Program and How Their Lives Have Been Changed:

“I have had the pleasure of working with Mike Stromsoe on various projects over the last four years. I must say that I have never met another individual in business who is more focused on getting the job done, whatever the task, and getting it done right with the utmost integrity. Mike has taught me many things in the business environment but what I am most thankful for is his example of discipline to get things done and get them done right, quick and precise with the customer in mind always. I highly recommend Mike Stromsoe and his team to anyone who is looking for his services.”

Terry Young ~ Southern Risk Services

Where Is Your Revenue Coming From?

Posted on November 18, 2011June 12, 2019 by Mike Stromsoe

I hope this finds you well and consistently implementing!

Today I’m discussing something that I find to be one of the most important systems in ANY business, including insurance agency businesses-Client Segmentation.

In the 1800’s a gentleman by the name of Pareto came up with a principle called the 80/20 rule. What it means is that in many cases 80 percent of your revenue is generated by the top 20 percent of your existing clients. I have been in business for a long time, and I have done the math time and time again and have found that this principle is pretty accurate.

– So, does your team know who your top clients are?
– Are you on the phone with them often?
– Do you they get preferential treatment when they call in?

…or is your team spending all of their time on the bottom 20 percent of your clients that are always complaining about something and constantly have problems paying their bills on time?

If so, then it is time to put our Client Segmentation system in place. I warn you – this is NOT an easy task. It takes a lot of time and effort, preferably done by someone that is highly detail oriented and talented enough to understand the mindset and to go through your entire book of business.

In our ‘Living Agency Laboratory’ we like to think of all of our clients as an ‘A’ client. This is why our segmentation is by ‘A’ clients, ‘AA’ clients and our top 20 percent, the ‘AAA’ clients. In our agency, we try to pay extra attention to our AAA clients because let’s face it, we’re not spending enough time with them anyway. We are too busy catering to the bottom 20 percent which we systematically do our very best to try to fire – meaning release them, send them on their way.

I can’t tell you enough, Client Segmentation is an absolute MUST DO in any business.

– Understanding where your clients are coming from, who your most important clients are.
– Who are the influential people that are your clients?
– Who are the people that if you touched that client would instantly open five more doors?

The opportunities are endless. Are you ready to take charge of your agency today? Call 800-700-9984 or email me at [email protected]. I’m here and ready to help you Explode Your Profits in 2012!!!

The Conversation Going On About YOUR Agency

Posted on October 13, 2011June 12, 2019 by Mike Stromsoe

If someone asked YOUR client about YOUR agency in a grocery store, how would that conversation go? Would there be much of a conversation? Is there any type of ongoing dialogue with YOUR client except when you want/need more money from them?

What is your very best method of consistent communication with your clients, friend, prospects, and emergency contacts? In our Living Agency Laboratory, its HANDS-DOWN our agency newsletter. It is the most talked about, generates the most referrals and gains us tremendous credibility in the eyes of all who read and talk about our agency.

I received a call recently from a client who shared a story where they were at a charitable fundraiser, talking with someone about insurance. The other party mentioned that they were insured with Stromsoe Insurance Agency, that one of the things they LOVED about the relationship with the agency is the newsletter. The “other party” actually said “it almost seems like Stromsoe Insurance Agency is too good to be true, they are over the top” .

Here’s a quick video with an idea from our ‘Living Agency Laboratory’ that YOU can implement TODAY.

>>>>>> Newsletter & Monthly Awareness Opportunities (video)

Good luck!

Helping you implement, execute and take action,

Mike Stromsoe, creator of the
Unstoppable Profit Producer Program™
A Coaching Program for Insurance Agents
Call 800-770-9984
www.unstoppableprofitproducer.com

PS Just a few of the MEGA benefits of a newsletter

• More referrals
• Grow your existing client base
• Increase retention, adding more instant profit to your bottom line for up to 10 years or more!
• Get your company partners to help you with the cost

PSS Need MORE proof? Check this out, then scroll down >>>> http://www.siaonline.com/newsletter.html

What Day Is Yours and Yours Alone?

Posted on October 6, 2011June 12, 2019 by Mike Stromsoe

Everybody’s has one day during the year that’s theirs and theirs alone. It seems, from a magical standpoint, that nobody can lay a hand on their day. It’s their birthday.

That’s why it’s really important to recognize people on their special day that’s theirs and theirs alone. It just further cements the emotional relationship that you have with them. Relationships are really, really important. Money follows trust.

Who do you want them to trust with their insurance relationship? You got it, your agency.

We send out approximately 200 to 250 birthday cards a month. We use a specific online system for sending birthday cards. If you’d like to know more about that just ask me about it. I’ll be happy to share it with you. It’s personalized. We can change it up. We can put photos on it if we want to. It’s AWESOME!

This is just one more tool you may implement IMMEDIATELY to help transform your agency into a profit producing machine…

“The manner of giving is worth more than the gift.” -Pierre Cornielle

PS A recent conversation with an agent I work with revealed that his agency started calling people on their birthday at the end of each day, each agency team member making 3-6 phone calls, less than one minute to say “Happy Birthday”. Not only was this a HUGE “WOW” for the client, prospect or COI, the agency team member walks out the door feeling great because they just made 3-6 people feel awesome. How much is that “worth” in lifetime value to the client, prospect or COI AND the agency team member AND their family they arrive home in a great mood with a great attitude about what just occurred. We become what we think about.

Top 10 Reasons to Stay in Touch – Are You?

Posted on September 19, 2011June 12, 2019 by Mike Stromsoe

Recently spent almost 3 hours with two of the brighter minds in the insurance industry and I am blown away how far behind some agencies are in today’s marketplace. Don’t risk being one of the casualties. This business is NOT rocket science. Little known secret – a close friend of mine is a rocket scientist. I consulted with Ron a couple of years ago, took his photo and keep it on my phone to share with anyone I am teaching because my friend, the rocket scientist, confirmed this fact – This business is NOT rocket science

KEEP IN TOUCH WITH YOUR CUSTOMERS AND PROSPECTS – ALL OF THE TIME

Here are the Top 10 Reasons to stay in touch and thoughts from the author:

1. Most businesses lose 10-17% of their business every year.
Thought: While I realize this likely does not apply to most of you, you are still losing business. Why? Do you have a relationship with your clients, prospects and COI’s that will stand the test of time and any other forces that might interfere? The easiest money you’ll ever make is the money you are already making (your clients and past clients)

2. 62% of your clients aren’t taking advantage of all of your products or services.

Thought: Again – The easiest money you’ll ever make is the money you are already making (your clients)

3. 91% of our customers say they would give us a referral, but 80% haven’t been encouraged to do so!
Thought: This I do not understand…I am sure everyone on your team is scripted to ask for referrals every time they communicate with someone, don’t they? Each outbound contact includes a “motivator” in every email, outgoing envelope, etc. Everyone on your team is also motivated monetarily to act. Right?

4. Simply saying “thank you” to your customer will increase your business by 17%.

Thought: This one is easy. Every time your team speaks with someone, this is automatic. Isn’t it? And they are writing a minimum of FIVE thank you notes a week. Right?

5. You lose 10% of your influence for every month that you don’t have contact with your client.

Thought: Another no brainer….true? We communicate with our marketplace at least one to two or more times a month (email, newsletter, faxes etc)….don’t we?

6. A 5% increase in customer loyalty could yield 20-80% to your bottom line.

Thought: Ah the Pareto Principle. We build loyalty consistently, especially with our VIP clients, don’t we? For example, we send a special VIP package every month, right?

7. Studies show that an average prospect won’t do business with you until they’ve seen or heard from you
or your message at least 7 times.

Thought: Finally, an easier question…..we have an automated, automatic follow-up system that contacts our prospects a minimum of SEVEN times, in different ways (email, snail mail, fax, voice broadcast, video landing page). Don’t we?

8. 79% of all trade show leads aren’t followed up with. Most business from a trade show comes from the vendor following up with the prospect.

Thought: Ok. Maybe you don’t do trade shows, what about networking events or other social gatherings. We always send a hand-written note saying “good to meet you” etc including credibility boosters….right?

9. 66% of your business within the next year will come from your sphere of influence.

Thought: Opportunity knocking? Well, if we are executing on 1 through 8 above, then maybe this applies.

10. Only 3% of the mail we receive is personal.

Thought: Dare to be different and STAND OUT from the crowd!! If you want to be like everyone else, do what everyone else is doing and get the same ol same ol results.

YOU are in complete control of your destiny.
What is working for you? Why or why not? As marketers, we test. Are you testing consistently?

The above thoughts and comment did attempt to be a bit humorous until I really started thinking about my own team in the “Living Agency Laboratory”….. gotta run, we have work to do!

Last thought: The only time success comes before work is in the dictionary!!

If you have questions regarding this article or if you would like to learn more about the Unstoppable Profit Producer Program, Call 800-770-9984 or Email [email protected].

P.S. Be UNSTOPPABLE!

Does Your Team Stand Out When ALL of the Chips Are On The Line?

Posted on July 22, 2011June 12, 2019 by Mike Stromsoe

Our claims service report series is one of our most requested by agents…..so what the heck is a claims service report?

“No one cares how much you know until they know you care.” Be UNSTOPPABLE!

If you would like to know more about the Claims Service Report Card or the hundreds of other documents we have available through the Unstoppable Profit Producer Program™, contact Andrea at 800-770-9984 or email [email protected] today!

The URGENCY of Nurturing Your Herd

Posted on May 19, 2011June 12, 2019 by Mike Stromsoe

You never get a second chance to make a great first impression. This saying applies to so many situations – dating, interviews, writing, reading and the list goes on.

First impressions set the tone and are often impossible to reverse. This is true in almost every aspect of life, and it is especially true in email nurturing. The initial impression of your marketing campaign can make or break the future decisions made by your prospect and/or client and the ongoing relationship you create. Connecting with (and being CONNECTED) with and nurturing anyone, how do you avoid having the door slammed in your face? How do you drive real engagement?

By bringing VALUE and sharing the UNEDITED truth about you and your business..… the MORE you give, the will come back to you. Email nurturing is just what it says it is NURTURING, Not Selling. You want to build the Relationship because when it comes down to it, it’s ALL About The Relationship!!!

It’s amazing how things come back around, when you least expect them. Our agency recently sent out an email to our existing clients, subject line read Hot Weather Survival… What you need to know… I received a reply email from one of our clients that said, “Hey Mike, thanks for the great information. By the way, Do you have general liability, property, casualty, etc. for churches – represent Brotherhood Mutual or similar? I am now treasurer at my church.”

Just goes to show, that helping people –even when there’s nothing in it for you– can lead to great rewards in the future. Be good to others, share with them and nurture them, can’t think of anything more ‘social’ than that. Bring your prospects and clients valuable information right when they need it!

IMHO, the ONLY time you should ever approach selling in your nurture email, is on the PS…and is very situational.

The Unstoppable Profit Producer Program™ includes numerous template (‘done for you’) nurture emails for every month of the year and more. If you would like to take your agency to a whole new level and put truck loads of cash into your bottom line – TAKE ACTION and CALL 800-770-9984 TODAY for Your FREE 29 Minute, In-Depth Agency Analysis. There’s NO RISK – I PERSONALLY GUARANTEE IT!!!!

Tag: client nurture

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