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Do NOT Conform!!! And Get Your ASK in Gear!!!

Conformity- is that YOU? Many years ago, I heard a message about conforming to what everyone else in society does. Like so many other HUGE lessons in life, it came from outside of our industry. And just like so many more HUGE lessons, it happened because of our children. On a side note in the event you did not know, my wife and I raised (at least we gave it our very best shot) six kids. The lesson on conformity that opened my eyes and ultimately became ingrained into my being was at a youth event that I attended with some of our kids where former Oakland Raiders quarterback Jay Schroeder was speaking. Part of Jay’s message was about conforming to the rest of society. Jay went on to say that if you want to be like everyone else, then do what everyone else is doing. BUT if we want to achieve a higher level, in any facet of life, you must NOT conform. You must do things differently that the rest. One must be their own person, be themselves, and develop their own personality. Personally or Professionally, there is only one you. Make that you unique and share all of it with the world to “make a difference”.

So I ask you…..Are you falling prey to conforming and operating like every other agency out there? If that’s the case, then I am sorry to hear that you may be experiencing tougher times right now. Many agents we talk with are looking for some type of “magic pill”. THERE IS NO SUCH MEDICINE. They feel they can simply copy exactly what another is doing and it will instantly work in their marketplace. This is rarely true. What is accurate is adapting real world, proven thought processes and converting them to one’s own personality and marketplace is where genuine winners begin. Another piece of brutally honest truth is that hard work and sacrifice will be part of the process. Also on the list will be experiencing failure. Yes, there will be setbacks that will cause you to dig deep and find out who you really are and what you are made of. If you had time to digest my recent blog post, it’s called “The Mirror of Truth”.  I challenge you NOT to conform – ever. As part of your effort to create the agency that supports the life of your dreams, start with your next marketing campaign, operational upgrade or scripting effort.

Since we are talking about scripting, NOW is the perfect opportunity to make your team, your agency, every word that is uttered from their lips part of the “Unstoppable Non-Conforming Solution”. Don’t forget, you are the entrepreneurial leader of your organization and every word uttered from your lips will be the example your team follows.

BUT, if you are one of the non-conformist leaders who only subscribes to profitable and efficient operations-CONGRATULATIONS! Replicate what you are doing – FAST.

A critical part of implementing your new “Unstoppable Non-Conforming Solution” must be getting your Ask in Gear. Every call, every meeting, every conversation is a SALES opportunity. This is why you must be scripted ALL of the time. Make sure you continually educate your team on the importance of having their Ask in Gear every time. Make sure your scripts follow the process. Ask in Gear every single time. Leave NO Regrets –

 

To Your Massive Success,

Mike Stromsoe

PS  After speaking to a group of agents, it was crystal clear again. I am continually perplexed about one thing time after time-AGENTS DON’T ASK!!!

Watch this quick video for one idea to change this bad habit in your agency – JUST ASK!!!

Hope this helps, hope you are willing to non-conform, hope you take action. Good luck!

 

Are YOU Asking?

Conformity- is that YOU? Are you falling prey to conforming and operating like every other agency out there? If that’s the case, then I am sorry to hear that you are experiencing tougher times right now.

BUT, if you are one of the leaders who conforms to profitable and efficient operations-CONGRATULATIONS!

In speaking to groups of agents over the past few years, one thing continues to AMAZE me time after time – AGENTS DON’T ASK!!!
Watch a quick video for an idea to change this bad habit in your agency…

Hope this helps, take consistent action. Good luck!

More Good News… You have NOTHING to lose and everything to gain! Call 800-770-9984 or email [email protected] and Just ASK for your complimentary 29 minute In-Depth, Agency Analysis call with me today! There is ZERO Cost and No-Obligations.

Top 10 Reasons to Stay in Touch – Are You?

Recently spent almost 3 hours with two of the brighter minds in the insurance industry and I am blown away how far behind some agencies are in today’s marketplace. Don’t risk being one of the casualties. This business is NOT rocket science. Little known secret – a close friend of mine is a rocket scientist. I consulted with Ron a couple of years ago, took his photo and keep it on my phone to share with anyone I am teaching because my friend, the rocket scientist, confirmed this fact – This business is NOT rocket science

KEEP IN TOUCH WITH YOUR CUSTOMERS AND PROSPECTS – ALL OF THE TIME

Here are the Top 10 Reasons to stay in touch and thoughts from the author:

1. Most businesses lose 10-17% of their business every year.
Thought: While I realize this likely does not apply to most of you, you are still losing business. Why? Do you have a relationship with your clients, prospects and COI’s that will stand the test of time and any other forces that might interfere? The easiest money you’ll ever make is the money you are already making (your clients and past clients)

2. 62% of your clients aren’t taking advantage of all of your products or services.

Thought: Again – The easiest money you’ll ever make is the money you are already making (your clients)

3. 91% of our customers say they would give us a referral, but 80% haven’t been encouraged to do so!
Thought: This I do not understand…I am sure everyone on your team is scripted to ask for  referrals every time they communicate with someone, don’t they? Each outbound contact includes a “motivator” in every email, outgoing envelope, etc. Everyone on your team is also motivated monetarily to act. Right?

4. Simply saying “thank you” to your customer will increase your business by 17%.

Thought: This one is easy. Every time your team speaks with someone, this is automatic. Isn’t it? And they are writing a minimum of FIVE thank you notes a week. Right?

5. You lose 10% of your influence for every month that you don’t have contact with your client.

Thought: Another no brainer….true? We communicate with our marketplace at least one to two or more times a month (email, newsletter, faxes etc)….don’t we?

6. A 5% increase in customer loyalty could yield 20-80% to your bottom line.

Thought: Ah the Pareto Principle. We build loyalty consistently, especially with our VIP clients, don’t we? For example, we send a special VIP package every month, right?

7. Studies show that an average prospect won’t do business with you until they’ve seen or heard from you
or your message at least 7 times.

Thought: Finally, an easier question…..we have an automated, automatic follow-up system that contacts our prospects a minimum of SEVEN times, in different ways (email, snail mail, fax, voice broadcast, video landing page). Don’t we?

8. 79% of all trade show leads aren’t followed up with. Most business from a trade show comes from the vendor following up with the prospect.

Thought: Ok. Maybe you don’t do trade shows, what about networking events or other social gatherings. We always send a hand-written note saying “good to meet you” etc including credibility boosters….right?

9. 66% of your business within the next year will come from your sphere of influence.

Thought: Opportunity knocking? Well, if we are executing on 1 through 8 above, then maybe this applies.

10. Only 3% of the mail we receive is personal.

Thought: Dare to be different and STAND OUT from the crowd!! If you want to be like everyone else, do what everyone else is doing and get the same ol same ol results.

YOU are in complete control of your destiny.
What is working for you? Why or why not? As marketers, we test. Are you testing consistently?

The above thoughts and comment did attempt to be a bit humorous until I really started thinking about my own team in the “Living Agency Laboratory”….. gotta run, we have work to do!

Last thought: The only time success comes before work is in the dictionary!!

If you have questions regarding this article or if you would like to learn more about the Unstoppable Profit Producer Program, Call 800-770-9984 or Email [email protected].

P.S. Be UNSTOPPABLE!

Is Your Retention Rate Where You Want It?

Coaching clients, other agents and, frankly, business owner clients ask why we invest so much time in “keeping in touch” with our prospects and clients?

Here’s a short video with ALL of the answers:

>>>>>  http://bit.ly/cZEqsL

Happy Implementing,
Mike Stromsoe, Creator of the
Unstoppable Profit Producer Coaching
Program for Insurance Agents
www.unstoppableprofitproducer.com

PS Here’s another TRUE story that just went into our most recent agency/client newsletter, WOW!!!   A new client actually wanted to know if her insurance was costing her MORE because of the level of service she received –

We Say “Welcome To Our Family” for Many Reasons

We are so fortunate that so many people, families and businesses continue to place their trust in our Total Protection team! As many of you have experienced, we send out a multiple piece “Welcome Kit” to show our deep gratitude. Here’s a true comment from a recent new client: “Your service and now the welcome kit is truly appreciated, it’s so obvious your care about your clients. That’s a big reason I chose your agency, but is this “extra service” (welcome kit) and everything costing me more money?” Great question – the answer is NO. Our agency earns money from the commissions paid to us by the insurance company partners we represent. We charge no additional fees of any type. It is solely our choice to reinvest some of our revenue in the most important segment of our business – our customers!! This is why we say “you are the reason we have a business and you are appreciated” Thanks for asking!

Are YOU Asking? If Not, You Are Leaving a TON of Money on the Table!

Conformity– is that YOU? Are you falling prey to conforming and operating like every other agency out there? If that’s the case, then I am sorry to hear that you are experiencing tougher times right now.

BUT, if you are one of the leaders who conforms to profitable and efficient operations-CONGRATULATIONS!

In speaking to groups of agents in the last 9 days, one thing continues to AMAZE me time after time-AGENTS DON’T ASK!!!

Click >>>>>>>>>>> HERE to watch a quick video for an idea to change this bad habit in your agency.

Hope this helps, hope you take action. Good luck!

Helping you implement, execute and take action,

Mike Stromsoe, Creator of the
Unstoppable Profit Producer Coaching
Program for Insurance Agents
www.unstoppableprofitproducer.com

PS More good news. The offer at the end of the video has been extended until April 30,2010 at 4:59pm. You have NOTHING to lose and everything to gain! Call 800-770-9984 and Just ASK for you complimentary 29 minute appointment today!

PSS We just put the finishing touches on a brand new, step-by-step social media program that is READY to implement now. Our “Social Media A-Z, a Step-By-Step 60 day Explosion Program” is so easy to implement and follow, you can delegate to anyone and blow the socks off anyone within striking distance of your agency starting today. This one-of-a-kind tool is now INCLUDED for anyone who decides to change their life, the lives of their family members and their business. Partner with the Unstoppable Profit Producer Coaching Program today, call 800-770-9984.

Just Ask!

While recently traveling, I encountered this opportunity to “Just ASK” . Are you willing to, at every turn, ask for whatever it is that supports your goals? What is the worst answer you might get? No? Can you handle the rejection?

Having trouble viewing this video – Click Here.

Share with us your greatest accomplishment because your “Just ASKED”!