Everybody’s has one day during the year that’s theirs and theirs alone. It seems, from a magical standpoint, that nobody can lay a hand on their day. It’s their birthday.
That’s why it’s really important to recognize people on their special day that’s theirs and theirs alone. It just further cements the emotional relationship that you have with them. Relationships are really, really important. Money follows trust.
Who do you want them to trust with their insurance relationship? You got it, your agency.
We send out approximately 200 to 250 birthday cards a month. We use a specific online system for sending birthday cards. If you’d like to know more about that just ask me about it. I’ll be happy to share it with you. It’s personalized. We can change it up. We can put photos on it if we want to. It’s AWESOME!
This is just one more tool you may implement IMMEDIATELY to help transform your agency into a profit producing machine…
“The manner of giving is worth more than the gift.” -Pierre Cornielle
PS A recent conversation with an agent I work with revealed that his agency started calling people on their birthday at the end of each day, each agency team member making 3-6 phone calls, less than one minute to say “Happy Birthday”. Not only was this a HUGE “WOW” for the client, prospect or COI, the agency team member walks out the door feeling great because they just made 3-6 people feel awesome. How much is that “worth” in lifetime value to the client, prospect or COI AND the agency team member AND their family they arrive home in a great mood with a great attitude about what just occurred. We become what we think about.