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Is Your Direct Mail Campaign Being Opened?

Is Your Direct Mail Campaign Being Opened?

You can do a few things to make sure that your direct mail campaign is actually being opened and read, rather than go straight into the recycling canister.

A few lines of code can tell you if your email campaign was opened and if anyone interacted with it. In some twisted irony, we now tend to see emails as annoying and see physical mail as a pleasant surprise. But lines of code can’t help you determine whether your physical mail got opened. So how can you make sure that your direct mail campaigns are being opened?

Once your mail makes it into the hands of your target market audience, the next step is to make sure that they actually open it. You want to use a format that will appeal to these potential clients. Every market has its own unique qualities to which you must forge your campaign.

The best way to find out what your market likes is to see and observe what the biggest mailers in your industry send – typically a large corporation.

  1. Identify the biggest direct marketing company in your field and study what they mail. If you do not know the biggest mailer in your niche, you can contact a list broker and ask them who sends mail to the biggest lists in your market. You can get then an idea of what they are sending.
  2. Get samples of their mailing pieces. The best way to get an idea of what they are mailing is to actually receive their mail. If you feel uneasy about contacting your competitor, you can always you sign up under an alias or use a P.O. Box to ease your tensions.

Direct mail does not have to be complicated. Contact Mike Stromsoe’s Unstoppable Profit Producer in order to start producing results that were once considered impossible. Call 800-770-9984 today!

Travis Spills The Beans… You Choose What To Eat [Replay]

In today’s direct response marketplace, if you want to stand out from your competitors in the mail pile, you MUST stand out above all others to get your package opened so your message can be read and acted upon..…

When people receive a piece of mail that obviously contains something unusual in it, they just have to open it to see what’s inside.  As they say “curiosity killed the cat”.

Looking for a way for your direct mail to stand out, check out this weeks Unstoppable Success Interview (below) with the direct mail guru, Mr. Travis Lee, Co-Founder and President of 3D Mail Results.  Travis is the “Go-To-Guy” to many of the top marketers in the country for 3D Mail ideas and implementation, including Dan Kennedy, Bill Glazer, Frank Kern and Alex Mandossian. Check out the replay below:

Standing by your side,

Mike Stromsoe

PS ATTENTION: AGENCY OWNERS AND PRODUCERS

Discover The Truth Behind Million Dollar Sales Producer Jesse Parenti’s Phenomenal Success! Jesse Parenti Is A Mega-Successful Multi-Million Dollar Sales Producer And He WILL Reveal Every Detail Of His Success – NOTHING Will Be Held Back!!

But Wait, There’s MORE… You Will Get Access To Industry Leaders, The Unstoppable Profit Producer, Mike Stromsoe and Ultra-Successful Insurance Veteran, Shaun Irwin.  All On The Same Stage Together!

This event is Limited to a small group of producers.  Secure your seat today so you can discover how you can own the niche or micro-niche marketplace of your choice.  This event is guaranteed to get you “up to speed” lightning fast!

Take Action – www.MillionDollarSalesProducer.com or Call 800-770-9984 Today!

Reshaping Direct Mail for 2014

It’s a new year, and for you it’s time to think how to take your direct mail marketing business to a whole new level, but that’s easier said than done.

The best thing that you can do to take your business to that next level is by keeping abreast of some of the trends that are going to affect direct mail marketing this year.

Follow the money

Who’s got money to spend on the products that you’re promoting? You’d be surprised to know that it’s not twenty something’s, it’s those older Americans. The reasons why, they’ve been around a lot longer, in many instances they have available cash, and they’re not so dependent on electronic tech.

Men are ready to spend

Men are thought to be the new market this year, and since they’re home more now with baby boomers entering retirement in droves they’re more likely to click on things like magazine subscriptions, healthcare and longevity products and even cable TV packages that feature special sport offerings.

Don’t ignore the customers you already have

This year it’s going to be more important to keep the clients that are already on your email list, even more so than acquiring new clients.

With the economy still in a state of transition, now more than ever the best source of new revenue is from your established customer base.

Those are just a few of the things that you should pay attention to this year, and another you should pay attention to is Mike Stromsoe and his effective program, Mike’s Unstoppable Profit Producer Program.

Take advantage of Mike’s Unstoppable Profit Producer Program to help you drum up new business for 2014. Go ahead and contact Mike today, you’ll be glad you did.

A Couple of GREAT Ideas

If you’re like a lot of insurance agency principles, managers, producers or agency team members, you’re probably feeling a bit overwhelmed by everything facing you in today’s marketplace. You want to excel and lead your agency team into the future, but sometimes you can’t seem to find the right formula to best position your team for success and you’re starting to wonder if there might be some better options?

I totally get it. I am right there with you and I remember how hard it was for me in the early years when I was trying to figure it out. I felt like I was working around the clock but not making much progress. I was really starting to doubt myself. A lot of my consulting clients had similar experiences and feelings as well.

Ultimately I’ve found that its times like this, when you get to choose how you want show up in the world. It may not be easy or comfortable, but it’s worth it every time.

What I also know to be true is that there are good reasons why you have succeeded to where you are now. Your team, your carriers, your colleagues, your family, they all see something in you. Now it’s time for you to step up and play a bigger game. As long as you have the internal drive, you can learn the cutting edge tools and skills required and get the support you need to quickly grow in today’s quickly changing marketplace.

Back when I first became an agent, I had to fly by the seat of my pants. There wasn’t any training, coaching or resources like we have today. And I really struggled. In fact, there were many early mornings, late nights and weekends away from my family before I finally figured out what it takes to quickly and confidently create the agency that supports the life of my dreams.

That’s why I am so dedicated to helping agency principles, managers, producers and agency team members. I want you to be able to avoid all the pain and struggle that comes with not being as successful as you know you can be in your insurance agency business.

Hundreds of people that are cared about deeply, respected and are considered lifelong friends have encouraged me many times over to provide ALL of this information to as many insurance industry people as possible. After thousands of hours, over 25 years of investing in becoming the very best, after quickly growing a scratch agency from zero to over one million in revenue in less than 8 years, it’s only right that I give back, that I share every secret I have with you, in intimate detail, for free.

Take a look at the video link below. Agent Jeff Liebowitz reveals where he learned and what the results were after he implemented a took action on a couple of good ideas.

After one full day of sharing everything I can, you’ll have hundreds of new tools and tips to quickly accelerate your agency to the next level. Nothing to figure out, I am going to share all of it with you. All you need to do is show up. I hope you can make it. It is going to be a very special day!

Video >>  Here’s A Couple of Good Ideas

If we can answer any questions, please let us know. Please contact Andrea at 800-770-9984 or email her at [email protected].
To Your Massive Success!

 

Mike Stromsoe
The Unstoppable Profit Producer
Phone 800-770-9984
www.unstoppableprofitproducer.com

 

PS Remember, every interaction with our program carries our exclusive, unconditional satisfaction guarantee! You have no risk and everything to gain.

PPS  Here’s another reason you can’t afford not to invest one day in the future of your agency (exclusive video)

PPPS Below are all of the details so you don’t have to search for them:

Date:  June 1, 2012

Time Learning Begins:  8:59am

Time Learning Ends:  4:31pm (Actually Learning End Time NEVER ends)

Location:  Ayres Hotel and Suites – Costa Mesa
325 Bristol Street
Costa Mesa, CA 92626
(714) 546-0300

Airport:  4.3 miles (8 minutes) from John Wayne Airport, Orange County

Seating is limited and for only a $49 room charge (which includes lunch) you won’t want to miss out.

If you are ready to change the future of your agency and start living life on your own terms…

Instant Access To The Machine

If you have any questions, please contact Andrea at 800-770-9984 or email [email protected], she’ll be happy to help.

 

The Conversation Going On About YOUR Agency

If someone asked YOUR client about YOUR agency in a grocery store, how would that conversation go? Would there be much of a conversation? Is there any type of ongoing dialogue with YOUR client except when you want/need more money from them?

What is your very best method of consistent communication with your clients, friend, prospects, and emergency contacts? In our Living Agency Laboratory, its HANDS-DOWN our agency newsletter. It is the most talked about, generates the most referrals and gains us tremendous credibility in the eyes of all who read and talk about our agency.

I received a call recently from a client who shared a story where they were at a charitable fundraiser, talking with someone about insurance. The other party mentioned that they were insured with Stromsoe Insurance Agency, that one of the things they LOVED about the relationship with the agency is the newsletter. The “other party” actually said “it almost seems like Stromsoe Insurance Agency is too good to be true, they are over the top” .

Here’s a quick video with an idea from our ‘Living Agency Laboratory’ that YOU can implement TODAY.

>>>>>>  Newsletter & Monthly Awareness Opportunities (video)

Good luck!

Helping you implement, execute and take action,

Mike Stromsoe, creator of the
Unstoppable Profit Producer Program™
A Coaching Program for Insurance Agents
Call 800-770-9984
www.unstoppableprofitproducer.com

PS  Just a few of the MEGA benefits of a newsletter

• More referrals
• Grow your existing client base
• Increase retention, adding more instant profit to your bottom line for up to 10 years or more!
• Get your company partners to help you with the cost

PSS  Need MORE proof? Check this out, then scroll down >>>> http://www.siaonline.com/newsletter.html

What Day Is Yours and Yours Alone?

Everybody’s has one day during the year that’s theirs and theirs alone.  It seems, from a magical standpoint, that nobody can lay a hand on their day. It’s their birthday.

That’s why it’s really important to recognize people on their special day that’s theirs and theirs alone.  It just further cements the emotional relationship that you have with them.  Relationships are really, really important. Money follows trust.

Who do you want them to trust with their insurance relationship? You got it, your agency.

We send out approximately 200 to 250 birthday cards a month.  We use a specific online system for sending birthday cards.  If you’d like to know more about that just ask me about it.  I’ll be happy to share it with you.  It’s personalized.  We can change it up.  We can put photos on it if we want to.  It’s AWESOME!

This is just one more tool you may implement IMMEDIATELY to help transform your agency into a profit producing machine

“The manner of giving is worth more than the gift.”  -Pierre Cornielle

PS A recent conversation with an agent I work with revealed that his agency started calling people on their birthday at the end of each day, each agency team member making 3-6 phone calls, less than one minute to say “Happy Birthday”. Not only was this a HUGE “WOW” for the client, prospect or COI, the agency team member walks out the door feeling great because they just made 3-6 people feel awesome. How much is that “worth” in lifetime value to the client, prospect or COI AND the agency team member AND their family they arrive home in a great mood with a great attitude about what just occurred. We become what we think about.

Top 10 Reasons to Stay in Touch – Are You?

Recently spent almost 3 hours with two of the brighter minds in the insurance industry and I am blown away how far behind some agencies are in today’s marketplace. Don’t risk being one of the casualties. This business is NOT rocket science. Little known secret – a close friend of mine is a rocket scientist. I consulted with Ron a couple of years ago, took his photo and keep it on my phone to share with anyone I am teaching because my friend, the rocket scientist, confirmed this fact – This business is NOT rocket science

KEEP IN TOUCH WITH YOUR CUSTOMERS AND PROSPECTS – ALL OF THE TIME

Here are the Top 10 Reasons to stay in touch and thoughts from the author:

1. Most businesses lose 10-17% of their business every year.
Thought: While I realize this likely does not apply to most of you, you are still losing business. Why? Do you have a relationship with your clients, prospects and COI’s that will stand the test of time and any other forces that might interfere? The easiest money you’ll ever make is the money you are already making (your clients and past clients)

2. 62% of your clients aren’t taking advantage of all of your products or services.

Thought: Again – The easiest money you’ll ever make is the money you are already making (your clients)

3. 91% of our customers say they would give us a referral, but 80% haven’t been encouraged to do so!
Thought: This I do not understand…I am sure everyone on your team is scripted to ask for  referrals every time they communicate with someone, don’t they? Each outbound contact includes a “motivator” in every email, outgoing envelope, etc. Everyone on your team is also motivated monetarily to act. Right?

4. Simply saying “thank you” to your customer will increase your business by 17%.

Thought: This one is easy. Every time your team speaks with someone, this is automatic. Isn’t it? And they are writing a minimum of FIVE thank you notes a week. Right?

5. You lose 10% of your influence for every month that you don’t have contact with your client.

Thought: Another no brainer….true? We communicate with our marketplace at least one to two or more times a month (email, newsletter, faxes etc)….don’t we?

6. A 5% increase in customer loyalty could yield 20-80% to your bottom line.

Thought: Ah the Pareto Principle. We build loyalty consistently, especially with our VIP clients, don’t we? For example, we send a special VIP package every month, right?

7. Studies show that an average prospect won’t do business with you until they’ve seen or heard from you
or your message at least 7 times.

Thought: Finally, an easier question…..we have an automated, automatic follow-up system that contacts our prospects a minimum of SEVEN times, in different ways (email, snail mail, fax, voice broadcast, video landing page). Don’t we?

8. 79% of all trade show leads aren’t followed up with. Most business from a trade show comes from the vendor following up with the prospect.

Thought: Ok. Maybe you don’t do trade shows, what about networking events or other social gatherings. We always send a hand-written note saying “good to meet you” etc including credibility boosters….right?

9. 66% of your business within the next year will come from your sphere of influence.

Thought: Opportunity knocking? Well, if we are executing on 1 through 8 above, then maybe this applies.

10. Only 3% of the mail we receive is personal.

Thought: Dare to be different and STAND OUT from the crowd!! If you want to be like everyone else, do what everyone else is doing and get the same ol same ol results.

YOU are in complete control of your destiny.
What is working for you? Why or why not? As marketers, we test. Are you testing consistently?

The above thoughts and comment did attempt to be a bit humorous until I really started thinking about my own team in the “Living Agency Laboratory”….. gotta run, we have work to do!

Last thought: The only time success comes before work is in the dictionary!!

If you have questions regarding this article or if you would like to learn more about the Unstoppable Profit Producer Program, Call 800-770-9984 or Email [email protected].

P.S. Be UNSTOPPABLE!

Keep In Touch With Your Customers and Prospects OR Others Will!

Here are the Top 10 Reasons to stay in touch:

1. Most businesses lose 10-17% of their business every year.

2. 62% of your clients aren’t taking advantage of all of your products or services.

3. 91% of our customers say they would give us a referral, but 80% haven’t been encouraged to do so!

4. Simply saying thank you to your customer will increase your business by 17%.

5. You lose 10% of your influence for every month that you don’t have contact with your client.

6. A 5% increase in customer loyalty could yield 20-80% to your bottom line.

7. Studies show that an average prospect won’t do business with you until they’ve seen or heard from you or your message at least 7 times.

8. 79% of all trade show leads aren’t followed up with. Most business from a trade show comes from the vendor following up with the prospect.

9. 66% of your business within the next year will come from your sphere of influence.

10. Only 3% of the mail we receive is personal.

What is working for you?  Why or why not?

As marketers, we test. Are you testing consistently?  Need help?  Respond today, we will be helping you tomorrow.

The Unstoppable Profit Producer Team welcomes questions, comments, or concerns below or if you are ready to change the life of your agency business TODAY CALL 800-770-9984 or Email [email protected] and schedule Your FREE 29 Minute, In-Depth Agency Analysis NOW!

Insider Secret Marketing Tip on Exclusive NEW Direct Mail Piece

We mailed this piece about 2 weeks ago, the leads continue to pour in. Current estimated ROI about 11 to 1. Why?

Visit www.unstoppableprofitproducer.com to find out more.

Here’s a few hints:
1. Our own “acre of diamonds” only
2. AAA and AA – AOD’s
3. Lumpy
4. No Return address

Just ASK and I will share everything I know with you….

Call me at 800-770-9984, anytime

Good luck on implementing, executing and taking action today!