Affinity Marketing – It’s a Natural Fit for You

Niches to riches…..if this sounds good to you, then read on! Affinity marketing is kind of a sub-segment of a niche marketing program, but it can make your niche marketing campaign and your entire agency machine more powerful than ever. Read my own story below, it’s an example of how your “affinity” can positively affect…

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Finally, He Was Listening…

I was having a conversation recently with one of our kids who works at a school, we were discussing their marketing program. Note that the school is a private school, so they’re responsible for bringing in new students into the school. He was talking about one of the recent marketing programs that they tried that…

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The Three M’s of Marketing

I was having a conversation recently with one of our kids who works at a school, and we were discussing their marketing program. Note that the school is a private school, so they’re responsible for bringing in new students into the school. He was talking about one of the recent marketing programs that they tried…

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