Member Login

Affinity Marketing – It’s a Natural Fit for You

Niches to riches…..if this sounds good to you, then read on!

Affinity marketing is kind of a sub-segment of a niche marketing program, but it can make your niche marketing campaign and your entire agency machine more powerful than ever.

Read my own story below, it’s an example of how your “affinity” can positively affect a niche marketing campaign:

“I started working in my dad’s restaurant when I was 12.  He hired me with one condition. He made me agree that I would work harder than anyone else or I would be fired. I agreed. I started making pizzas. I’d stand next to the girls and they’d show me what to do. They would say, “Crimp the edge a little bit more here, don’t put so much pepperoni on it, and if you do this – don’t put too much sauce.”  They taught me the ins and outs.  After awhile I was making the pizza dough.  In fact, I still have the pizza dough recipe at my house, because I use it from time to time.  There was a long stretch there when I had it memorized.  It was who I was.”

 

“Nowadays, when I’m working in the agency business, I can walk the walk, I can talk the talk, and when I walk into a restaurant, I understand everything that’s going on in the kitchen.  I understand – to boot, I also ran a restaurant for three years as well. So I understand why the mats need to be cleaned every night.  Why they need to take the filters down and run those through the dishwasher, maybe every couple of nights, or maybe once a week is good enough.  I understand why their Ansul system needs to be up to date.  I understand the heat concerns, and the food-borne illness concerns, and what the implications are of someone getting sick off your food, and what the potential liabilities are, and how to talk to your people about serving liquor, and everything that’s involved with that, because it’s who I was and what I did for a number of years.  I was emotionally involved from the deepest part of my soul.”

By having a history deeply entrenched in an affinity market you can tip the marketplace in your favor… What is your affinity market?

Finally, He Was Listening…

I was having a conversation recently with one of our kids who works at a school, we were discussing their marketing program. Note that the school is a private school, so they’re responsible for bringing in new students into the school.

He was talking about one of the recent marketing programs that they tried that was not real successful, and after asking a couple of questions, I quickly determined that they were trying to send the wrong message to their target market, and it caused me to think that I need to make sure that everyone has a crystal clear understanding of the “Three Ms”.

The first M stands for Marketplace – Who is your market place? What do they think about? What are they looking for? What might be the pain in that particular marketplace you can satisfy? What wakes them up in a cold sweat at 3:01a.m.? Until you know the answers to these questions, you can’t send a message to that market place nor can you create a media to send that message. So, the answer to the first M is to know everything that needs to be known about your marketplace.

The second M stands for Message –  Again, what message are you going to be sending to your particular marketplace? Will that message satisfy and solve a current pain that they might have? What’s going on in the marketplace? Are things changing constantly? Is your message going to answer that question that silently playing in their mind consistently? When you come up with the right message to match your market place, you’re well on your way to maximum ROI.

The third M stands for Media –  Okay, so you’ve identified your marketplace, you’ve learned about what’s going on in that particular marketplace, you’ve created the perfect message that is going to match the pain in your marketplace. So what media are you going use to deliver your message? A postcard, a letter, a priority mail package, a silver platter? What will be the attention getting device that will get your message read? And more importantly, what will cause them to ACT?

It’s not easy…. but nothing good in life is.

And that’s not all – More Intimate Details That Will Answer Every Question Above The 3 M’s
press this link >>>> http://bit.ly/f7USoE right NOW!

Stay Tuned –  71 More Insider Secrets To Be Revealed….. until then, Make a Difference, Be Unstoppable, and Leave No Regrets.

The Three M’s of Marketing

I was having a conversation recently with one of our kids who works at a school, and we were discussing their marketing program. Note that the school is a private school, so they’re responsible for bringing in new students into the school.

He was talking about one of the recent marketing programs that they tried that was not real successful, and after asking a couple of questions, I quickly determined that they were trying to send the wrong message to their target market, and it caused me to think that I need to make sure that I share the strategy of the “Three Ms” with everybody I know.

The first M stands for Marketplace – Who is your market place? What do they think about? What are they looking for? What might be the pain in that particular marketplace you can satisfy? What wakes them up in a cold sweat at 3:01am? Until you know the answers to these questions, you can’t send a message to that market place nor can you create a media to send that message. So, the answer to the first M is to know everything that needs to be known about your marketplace.

The second M stands for Message. Again, what message are you going to be sending to your particular marketplace? Will that message satisfy and solve a current pain that they might have? What’s going on in the marketplace? Are things changing constantly? Is your message going to answer that question that silently playing in their mind consistently? When you come up with the right message to match your market place, you’re well on your way to maximum ROI.

The third M stands for Media. Okay, so you’ve identified your marketplace, you’ve learned about what’s going on in that particular marketplace, you’ve created the perfect message that is going to match the pain in your marketplace. So what media are you going use to deliver your message? A postcard, a letter, a priority mail package, a silver platter? What will be the attention getting device that will get your message read? And more importantly, what will cause them to ACT?

It’s not easy….but nothing good in life is.

Good luck