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How to Build Your Email Subscription List

Posted on by Mike Stromsoe

How to Build Your Email Subscription List

Your email subscription list is one way that you can reach thousands of people and tell them about your small business. 

Few things are as valuable as a well-stocked email subscription list. Many believe that spam filters have brought an end to email marketing, but the truth is that spam filters and folders only protect people from unwanted emails. Building a list of people that want, or don’t mind, your emails will land your emails in their primary inbox folder and avoid telling people to look in their spam folder. If you want to expand on your marketing efforts, consider taking these hints on how to building your email subscription list.

  1. Offer Sign-Ups From Your Website
    People go on your website for two reasons: 1) On accident; 2) Because they are interested in your services and want to see your content. Assuming the latter: People are interested in your product and service, and want to learn more about it. By giving them the option to sign-up to your newsletter, you make information easily accessible and you know these people want to hear what you have to say.
  2. Offer Free Things
    People love free stuff and will often go out of their way to get it, even if they don’t really need it. Offer things like reams of paper, checklists, calendars, etc. Just make sure that whatever you give is top quality. This is a reflection of your company’s quality and people will get the wrong idea if you send them cheap things.
  3. Offer Discounted Products
    The incentive of a discount on your products is sometimes all people need. Offering a 10 percent for one transaction (with other stipulations) is a good way to attract new subscribers.

Contact Mike Stromsoe’s Unstoppable Profit Producer Program for tips and help on how you can generate new income for your business!

3 Techniques You Should Use to Become a Better Salesperson

Posted on by Mike Stromsoe

Being a good salesperson has benefits that go beyond just selling at the office.

Even if your job title isn’t salesperson, it’s imperative that you polish up on your skills and become a better communicator to win at not only business, but at life as well. Whether you run your own company or are currently employed at one, there is a good chance that at some point during the day you’re going to have to do some sales related work. We all do some kind of sales, regardless of job title. Here are three good techniques you should use to become a better salesperson and close that deal.

  1. Always lead with questions

Leading with questions is a great way to start the conversation because of two things. For one, it will show you have some humility. This will always serve you in a positive way. Two, you’ll receive information that you normally would not have been able to get. To get these questions, do some research a few days before your meeting.

  1. Be a Master Problem Solver

The best salespeople don’t look at sales as actual sales, they look at it as an opportunity to solve a problem. Look for ways in which the company can improve, and reroute more of your time and energy to solving this problem.

  1. Change Your Sales Perception

There are many people who don’t understand the concept of what being a salesperson really means. To be a sales person you must first view this profession as a chance to help people and solve problems. It’s quite difficult to succeed in anything if you think the job is the worst!

Being a master salesperson is the best way to succeed in your business. It’s the way you convince people to go with your brand, rather than the competitors. It’s time to figure out how you can start earning more, working less, and enjoying life! Contact Mike Stromsoe’s Unstoppable Profit Producer Program to do just that!

The Three Secrets to Successful and Productive Meetings

Posted on by Mike Stromsoe

Know how your company can have successful meetings, rather than big time-wasters.

21st-century workers have developed a love-hate relationship with meetings. On one hand, meetings are a great opportunity to pull the team together and solve some issues that have been going around the office. On the other hand, however, many meetings tend to veer off topic and before you know it you’re talking about how amazing “Star Wars: The Force Awakens” was, when the original topic had something to do with sales. Keep your meetings on track with these three secrets to having successful and productive meetings.

  1. Send the Agenda Prior to the Meeting

Every meeting needs to have a purpose, a stated objective that must be met within the time scheduled for that meeting. Sending a schedule 24 hours before the meeting is a great way to get everyone on board with that you’re trying to accomplish, so when they show up all things Star Wars won’t come up.

  1. Make the Meeting Exclusive

Some meetings do not require the entire team to attend. People in small settings tend to know this is a small meeting where they should concentrate on the topic at hand. Bringing everyone in and having everyone shouting their opinions is how Jar Jar Binks arguments get started. Only invite the team members who are necessary to accomplish the goal.

  1. Sideline Off-Topic Conversations

As stated earlier, each meeting has to have a specific purpose. All discussions that seem like they have the potential to derail the meeting (e.g. someone saying “I think Episode II is the best of the seven.”) must quickly be dealt with. Suggest that that conversation is more appropriate for another time. By sidelining tangents, you keep everyone focused on the current mission.

Contact Mike Stromsoe’s Unstoppable Profit Producer Program to grow your business, create financial security and have more freedom, so you can live life on your own terms!

3 Ways to Learn About Your Target Audience

Posted on by Mike Stromsoe

Your target audience is the audience that’s going to relate best to your product, and so you should learn the most you can about them.

All businesses need to have an idea of who their target audience is. Sure, the head sales person may know the target audience on paper, but does that person know why this is the target audience at heart? The problems this market faces? What this market trusts and distrusts? Not knowing your target audience can be a big mistake that can cost your business the majority of its clientele. Here are three good tips on how you can learn about your target audience and keep them coming back for your goods or services.

  1. Challenge What You Assume

Don’t assume anything about your target audience. Let’s say you’ve decided your target market is Millenials. Ask why. Because you could assume your things are going to gel with Millenials, only to find out the opposite.

  1. Learn From Others

This is rookie-level market research at its finest. Read up on case studies, examples, and psychological analyses by marketers who have come before you. Using all of the resources possible is the best way to get a handle on your target audience.

  1. Use Social Media

Social media is a great way to know what people are saying about your business. Know what your target audience is paying attention to and why they are paying attention to it. You can even look at your competitors to see their interactions with your target audience.

Your customers will define whether your business has the success you envisioned. Customer service is crucial for your business to do well. It’s time to figure out how you can start earning more, working less, and enjoying life! Contact Mike Stromsoe’s Unstoppable Profit Producer Program to do just that!

How to Target the Right Audience

Posted on by Mike Stromsoe

Targeting the right audience can be the final step for your breakthrough.

You wouldn’t open an adult diaper business and expect young adults to line-up to purchase your product, would you? Knowing who your customers are, what their needs are, and why they should buy your product is one of the most important aspects you need to find out about your business. Do you know if you are targeting the right customers? Do they identify with your values and brand promise? If you’re shrugging your shoulder, or don’t exactly know the answer to these questions, these 3 tips will help you reach your customers.

  1. Know your niche.

Knowing exactly where your services fit within the market is imperative to know whom you will serve. Finding and building upon your niche is the only way to know where your services are needed.

  1. Be clear about who you are.

Apart from your product or service, what are you really selling? The reason you opened your business isn’t all for the money, it’s because your realized there’s something upon which you could improve and decided to do something about it. If you’re clear about who you are, your customers will know exactly what you’re here to do.

  1. Tailor your company’s promise.

Once you know who your target audience is, you’ll need to craft a message that resonates with them, while maintaining your hold on your market. It’s time to show what separates you from the rest of your competitors, and why anyone should buy from you. Be clear, specific, and communicate your uniqueness.

Targeting the right audience can mean the difference between an empty store full of adult diapers that are aimed for young adults, and a full store filled with older people that may require the use of this very important commodity that’s made for them. It is time to figure out how you can start earning more, working less, and enjoying life! Contact Mike Stromsoe’s Unstoppable Profit Producer Program to do just that!

Create Stability While Growing Your Business

Posted on by Mike Stromsoe

Starting your business can be a little shaky over here, and wobbly over there. Once you know what owning a business is actually like, it’s time for some stability! Follow these steps to help your business gain some stability as you continue growing.

  1. Regulation.

Staying with regulations are very important for the continued growth of your business. Join organizations and seminars to know the updates on any regulations your business should follow.

  1. Hiring the right people for the job.

Hiring the right person for the right position is the most valuable asset for your organization. When interviewing your candidates, make sure that you give them an opportunity to talk about their experience in the field, their training, and what lead them to apply for this position. While money may be the real answer for all your applicants, the clever ones will have researched your company and given you an answer that fits your company’s values.

  1. Trust & Trustworthiness

Employers want the ability to trust employees, customers, vendors and the others with which they conduct their business, and vice-versa. However, in order to gain trust one must be trustworthy. Being a good leader is the best way to gain the trust of your employees. Learn from your mistakes and communicate well with your clients. Leadership begins with the careful and purposeful integration of identity and performance, being and doing, essence and activity.

Stability is sought after by everyone. After you’ve worked so hard to get your business off the ground, achieve the stability your business deserves. It is time to figure out how you can start earning more, working less, and enjoying life! Contact Mike Stromsoe’s Unstoppable Profit Producer Program to do just that!

Changing Your Behavior for Success!

Posted on by Mike Stromsoe

Some habits can be dangerous for your business. Do you have any of them?

No two snowflakes are alike: that’s something we learn from a very early age that holds scientific truth. This is because no two snowflakes fall in the same path—with even the smallest of temperature or pressure differences, they come out looking different. Similarly, your business likely had its own unique start and you alone can make people realize that that difference is worth their money.
Some habits you may have picked up on the path to uniqueness could actually be hurting your business. The following questions are ones you should answer, and try to transform any of these detrimental habits.

  1. Do you focus on results or reasons?

It’s said that when it comes to business there are two kinds of people: those who see results, or those who see reasons. The people who see reasons only see the reasons that their dream can’t be realized, while the others get the results that they want to see. You have to focus on goals that are possible for you! If you’re driven by results, you’ll see your dream come true faster.

  1. “Why not,” or “why bother?”

“Why bother” people easily throw their hands up in the air when they are presented with challenges seeing the time and effort as not being worth it. “Why not” people see the situation as an opportunity. If they fail, they’re no worse than they were before.

  1. Are (some) rules meant to be broken?

Rules are there for a reason: they keep order in our society filled with human beings. Some rules, however are better to be broken that kept sacred. In life, sometimes playing it safe can hold you back. People are admirers of those that take risks and break the rules that need to be broken.

Growing your business can only be done when you, yourself, grow as a person – a business owner – and as a leader. These can only come from within, and if you’re serious about your business, you’ll look into making these changes. it is time to figure out how you can start earning more, working less, and enjoying life! Contact Mike Stromsoe’s Unstoppable Profit Producer Program to do just that!

 

Integrating Video Into Your Marketing Strategy

Posted on by Mike Stromsoe

Leverage Video For Great Marketing

The internet is changing the way we live, and now the internet itself is changing. By 2017, it is estimated that 74 percent of internet traffic will be video. It is not particularly surprising; today, videos are shared 1200% more than text and links combined! If you are not capitalizing on the video age, you are missing out.

Want more proof? Landing pages that had video resulted in a conversion rate that is 8 times higher than those without video! Perhaps that is because viewers walk away retaining 95 percent of what they see in a video, while readers only remember 10 percent of what they read.

To help you capitalize on the power of video, here are just a few tips for integrating video into your marketing strategy.

  • Facebook: Did you know that you can add a video to your “About” section? People are much more likely to watch a quick clip than they are to read a wall of text, so make sure you use this feature. Include your domain in the description of the video to encourage click-through.
  • Twitter: Tweet with video! Although at first Twitter may not seem like the most obvious place for video, tweets with video are actually retweeted 28% more frequently.
  • LinkedIn: Adding video to your summary section is a great way to let visitors to your page know about your products and services without coming across like you are pitching your business.

If you would like guidance from the experts on the best way to leverage video for your business, contact Mike Stromsoe’s Unstoppable Profit Producer Program. We are here to help you succeed in the digital age, and we offer a premier wealth creation program that can help you work less, earn more, and enjoy life!

Should Your Business Create A Mobile App?

Posted on by Mike Stromsoe

The Business Benefits Of A Mobile App

In our digital age, people are seldom found without their smartphones. In fact, around half of web page visits are coming from mobile devices! That means you should either fine-tune your webpage for mobile visits or consider creating a mobile app. Here are a few ways having a mobile app for your business could offer you a boost.

  • Marketing: If you design an app that encourages its users to activate push notifications, you create another channel for you to put promotional opportunities, helpful information, and other marketing tactics at your customers’ fingertips. Simply having your icon on their phone helps you stay top-of-mind for your customers, and showing potential customers that you have a mobile app shows that your business is advancing with the modern age.
  • Networking: Not only does your mobile app create an opportunity for you to connect with your customers, it also enables your customers to connect with one another. If you offer a social networking forum within your app, you can create an entire network into which you can invite prospective customers.
  • Service: If your customer downloads your app, it means he or she is very interested in your business. With an app, you not only keep him or her interested but you also have a platform upon which you can build a relationship. Offer your customers specials and resources over your app, and you make great service only a click away.

If you would like to talk to an expert about whether or not you should create a mobile app for your business, contact Mike Stromsoe’s Unstoppable Profit Producer Program. We are here to come alongside you and your business and help you realize success in our modern era. Plus, we will offer you our premier wealth creation program that can help you work less, earn more, and enjoy life!

UPP Event is Coming Up

Posted on by Mike Stromsoe

On April 3-4, 2014, learn from Mike Stromsoe as he presents the all-new 2014 Unstoppable Profit Producer Boot Camp. It takes energy and knowledge to take the necessary steps for creating ultimate success. Join Mike’s UPP (Unstoppable Profit Producer) event where he will teach you everything you need to know to produce bigger profits.

In this camp you will learn powerful secrets of business owners.  Mike Stromsoe will help you see yourself and your agency’s success which has been hidden in plain sight. Here is a taste of what to expect at Mike’s Unstoppable Profit Producer Boot Camp:

  • $10,000 or more in Profit Building Tools and Strategies
  • The Gifted Hiring system
  • Reach 100% of your Marketplace
  • Life-Changing Concepts: Increase Retention
  • Your Mental obstacles
  • Marketing: Spend less and make more money
  • The Guarantee of Success
  • How to Systemize your Agency without a Consultant
  • Networking and Important Relationships

This upcoming event will sell out soon, so take advantage of the Early Bird Special and book your spot today.  This lower rate ends on March 14, 2014.

To find out how to give your agency a boost of success, you won’t want to miss this upcoming marketing event geared towards business owners. Register today for Mike’s Unstoppable Profit Producer Program and take advantage of the Early Bird special! Find out more information by watching the video below!

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