Your domain name plays a huge role on how well your insurance agency will market itself.
A domain name that has too much in it can turn many people off, including many new potential clients–like Millennials who like very short, concise, and efficient. If it’s something that can easily be misspelled, people will think you have gone out of business and your emails and inquiries will be sent to the wrong address. If your domain is cheesy, people won’t take it seriously. If it’s easily forgettable, so too will your insurance agency. So how can you create a domain name that will bring people to your website?
First off, what is a domain name? A domain name is what one types when looking for a website. For example, google.com, facebook.com, unstoppableprofitproducer.com are all domain names.
How do I know a domain name is available? Only one person can own a single domain name. For example, you can’t start a domain name that’s named “google.com” because that is already owned by Google. Many companies out there sell domain names and allow you to search for an available name as part of the purchasing process.
A .COM is what you should buy. Don’t bother with the .NETs and the .ORGs and the .BIZs, because people will look at them and think otherwise. People search .COM by habit and expect all businesses to have this online suffix.
Don’t use a hyphen. Hyphens don’t belong anywhere on your domain name. It doesn’t look professional, and people may forget to include it when looking up your business and–again–think you’ve gone out of business.
Contact Mike Stromsoe’s Unstoppable Profit Producer Program for tips and help on how you can generate new income for your business.
Leverage Video For Great Marketing
The internet is changing the way we live, and now the internet itself is changing. By 2017, it is estimated that 74 percent of internet traffic will be video. It is not particularly surprising; today, videos are shared 1200% more than text and links combined! If you are not capitalizing on the video age, you are missing out.
Want more proof? Landing pages that had video resulted in a conversion rate that is 8 times higher than those without video! Perhaps that is because viewers walk away retaining 95 percent of what they see in a video, while readers only remember 10 percent of what they read.
To help you capitalize on the power of video, here are just a few tips for integrating video into your marketing strategy.
- Facebook: Did you know that you can add a video to your “About” section? People are much more likely to watch a quick clip than they are to read a wall of text, so make sure you use this feature. Include your domain in the description of the video to encourage click-through.
- Twitter: Tweet with video! Although at first Twitter may not seem like the most obvious place for video, tweets with video are actually retweeted 28% more frequently.
- LinkedIn: Adding video to your summary section is a great way to let visitors to your page know about your products and services without coming across like you are pitching your business.
If you would like guidance from the experts on the best way to leverage video for your business, contact Mike Stromsoe’s Unstoppable Profit Producer Program. We are here to help you succeed in the digital age, and we offer a premier wealth creation program that can help you work less, earn more, and enjoy life!