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4 Tips for More Facebook Company Page Followers

Posted on by Mike Stromsoe

4 Tips for More Facebook Company Page Followers

Use this guide to get your business more Facebook followers.

So you built a Facebook page for your business. You made sure the branding matched your other commercial materials and are proud of what you’ve created. Now you just need to get followers. How do you do that? Here are four tips to help you attract more followers and likes to your company’s Facebook page.

  • Think about your user. There’s a lot of information on the internet. Why should people choose to add you to the constant stream of information they’re being fed on their Facebook page? Thinking through that answer can help you cultivate content that will attract – and retain – followers. Maybe you give out helpful tips or you post answers to questions you commonly get. Whatever you choose to share, make sure it’s something your Facebook friends would actually want to see.
  • Think about your branding. If you went to a Facebook page and it looked junky and outdated, would you follow it? No! So why do you expect others on Facebook to act any differently? Make sure your page looks clean and professional.
  • Think about your linking. Want more followers on your page? You need to get people there first! Add a Facebook button to your website and your email signature to drive traffic to your page.
  • Think about your community. Show that you’re actively engaged in your community and like-minded people will look to you to keep them in the know. Head to local events and take pictures. Post them afterward and, if you can, tag people. Engaging with individuals and your community as a whole can help you drum up organic followers.

These tips will help you get started, and we can give you even more information about boosting your Facebook page. Contact Mike Stromsoe’s Unstoppable Profit Producer Program for tips and help on how you can generate new income for your business.

Make the Most of Facebook’s New Company Page Layout

Posted on by Mike Stromsoe

Make the Most of Facebook's New Company Page Layout

Facebook’s company pages are on the move. Are you keeping up?

Social media is constantly changing. We’re not just talking about the latest hot trends, either. The platforms themselves regularly shift. That might mean new algorithms, like the one Facebook is implementing to keep fake news off your feed. It might also mean changing layouts, as we saw with the recent update to the layout of business pages.

Is your company keeping up with the latest updates? Don’t let your Facebook page fall behind! Here are a few tips to help you make the most of the newest Facebook layout for company pages.

  1. Remember, a picture’s worth a thousand words. Plus, in 2017, no one’s going to read a thousand words, let alone a few hundred. The visuals on your page are your chance to grab the attention of prospects and clients, so think carefully about them.
  2. Brush up on your stats. Why keep doing something that doesn’t work? Look at the statistics on your Facebook posts. If your videos are getting lots of comments but your new articles go unliked, post more videos.
  3. What’s in a name? Social media users are notorious for getting lazy with their shorthand. You don’t have to – and shouldn’t – keep up on the latest abbreviations and acronyms with your Facebook name. Google and other web search platforms want to link your Facebook and your business page to give you more authority and a higher ranking. If your Facebook page’s name doesn’t match your actual business name, you’re losing some of the search engine benefits that come with keeping a Facebook presence!

Is your business making the most of free digital tools like Facebook? If you want to learn more about how social media can help your business grow, we can help! Contact Mike Stromsoe’s Unstoppable Profit Producer Program for tips and help on how you can generate new income for your business.

Integrating Video Into Your Marketing Strategy

Posted on by Mike Stromsoe

Leverage Video For Great Marketing

The internet is changing the way we live, and now the internet itself is changing. By 2017, it is estimated that 74 percent of internet traffic will be video. It is not particularly surprising; today, videos are shared 1200% more than text and links combined! If you are not capitalizing on the video age, you are missing out.

Want more proof? Landing pages that had video resulted in a conversion rate that is 8 times higher than those without video! Perhaps that is because viewers walk away retaining 95 percent of what they see in a video, while readers only remember 10 percent of what they read.

To help you capitalize on the power of video, here are just a few tips for integrating video into your marketing strategy.

  • Facebook: Did you know that you can add a video to your “About” section? People are much more likely to watch a quick clip than they are to read a wall of text, so make sure you use this feature. Include your domain in the description of the video to encourage click-through.
  • Twitter: Tweet with video! Although at first Twitter may not seem like the most obvious place for video, tweets with video are actually retweeted 28% more frequently.
  • LinkedIn: Adding video to your summary section is a great way to let visitors to your page know about your products and services without coming across like you are pitching your business.

If you would like guidance from the experts on the best way to leverage video for your business, contact Mike Stromsoe’s Unstoppable Profit Producer Program. We are here to help you succeed in the digital age, and we offer a premier wealth creation program that can help you work less, earn more, and enjoy life!

Facebook Newsfeed Updates

Posted on by Mike Stromsoe

As social media continues to be a major aspect of the business world, we must think about how it’s changes and updates will affect our lives. Business owners around the world are utilizing the many benefits social media provides, but many are unaware of how to reach larger audiences. Facebook proves to be the most beneficial social media platform for businesses to utilize, as long as they do it right. Facebook has recently announced some major changes that you will start noticing on your Facebook newsfeed, including:

  • Are you one of the many Facebook users who has realized that the majority of publisher posts you see lead to an unappetizing article or post? Click-baiting is a popular technique many publishers take advantage of. Click-baiting involves enticing audiences to click their post by posting a captivating picture followed by a one-sentence caption that reels you in. Since these posts provide little to no actual information relevant to the reason why the user clicked through, they receive the most views, but the least time browsed. Facebook is making an effort to see which of these click-baiting posts simply receive a page view, and which receive likes, comments, etc.
  • Are you one who prefers to click a website link in the appropriate format or a website found within a hyperlink? Facebook is starting to notice that most users prefer sharing links that are obvious, rather than ones that are embedded within the post. For some unknown reason, the link format is most preferred for many Facebook users. This may be because they can determine the source of the article, allowing them to best determine if the source is reliable or not from the get go.

Contact Mike Stromsoe’s Unstoppable Profit Producer Program for a premier wealth creation program that will help you work less, earn more, and enjoy life!

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