Want to get more business out of LinkedIn? Read this!
Nearly three out of every four marketers use LinkedIn, and one out of every five say it’s the absolute most important form of social media they use. Does this surprise you? Lots of people see LinkedIn as a means to, well, link in with their business contacts, but don’t use it for much else.
In fact, though, LinkedIn can be a powerful tool for creating more business – you just have to know how to use it! Here are a few tips to get you started with leveraging this social media platform.
- Get Set Up: No matter how hard you work on LinkedIn, if your profile and business page are lacking you’re not going to look legitimate. Use keywords in your profile and business page description, make sure you’re actually active (liking other people’s posts just isn’t that hard), and share relevant content.
- Get Personal: Stop sending the generic “I’d like to connect with you on LinkedIn” message. Replace it with something personal that will encourage that individual to take action. For example, “It was great to see you at X networking event! Lunch next week to talk more?”
- Get Help: LinkedIn has built in tools to make your life easier. Use them! Their Marketing Solutions suite has Sponsored Updates that populate to the site for users you’re targeting, a Lead Accelerator to populate possible leads’ (i.e. people who have visiting your website) pages with those customized Sponsored Updates, and Sponsored InMail to send emails to prospects who are active on the site.
To learn more about how your business can leverage LinkedIn and other digital media to see success in 2015 and beyond, contact Mike Stromsoe’s Unstoppable Profit Producer Program. We’ll be offering even more information on these types of topics at our November “Leave No Regrets” boot camp in San Diego, California. Don’t miss it!
Leverage Video For Great Marketing
The internet is changing the way we live, and now the internet itself is changing. By 2017, it is estimated that 74 percent of internet traffic will be video. It is not particularly surprising; today, videos are shared 1200% more than text and links combined! If you are not capitalizing on the video age, you are missing out.
Want more proof? Landing pages that had video resulted in a conversion rate that is 8 times higher than those without video! Perhaps that is because viewers walk away retaining 95 percent of what they see in a video, while readers only remember 10 percent of what they read.
To help you capitalize on the power of video, here are just a few tips for integrating video into your marketing strategy.
- Facebook: Did you know that you can add a video to your “About” section? People are much more likely to watch a quick clip than they are to read a wall of text, so make sure you use this feature. Include your domain in the description of the video to encourage click-through.
- Twitter: Tweet with video! Although at first Twitter may not seem like the most obvious place for video, tweets with video are actually retweeted 28% more frequently.
- LinkedIn: Adding video to your summary section is a great way to let visitors to your page know about your products and services without coming across like you are pitching your business.
If you would like guidance from the experts on the best way to leverage video for your business, contact Mike Stromsoe’s Unstoppable Profit Producer Program. We are here to help you succeed in the digital age, and we offer a premier wealth creation program that can help you work less, earn more, and enjoy life!
Ways To Amp Up Your LinkedIn Usage
In our world of social media, LinkedIn stands as an interesting tool. With all of the ease of networking online, you can connect with colleagues and competition to help improve your own professional profile and boost your business. Are you making the most of your LinkedIn? Here are a few tips to help you leverage this resource.
- Perfect Your Profile: Whether you are looking to bring leads or recruit employees for your business with your LinkedIn, ensuring your profile is both accurate and interesting is key. Take the time to review your summary. Is it engaging? Does it shed light on the kind of work you do and why it matters? Take some time to spruce up and spice up your LinkedIn profile to ensure that when people navigate to your page, they are enticed.
- Be Active With Articles: It is one thing to have a good profile on LinkedIn, but entirely another to be active on it. Post relevant articles for your industry, resources you have found helpful, inspirational quotes, etc. to ensure that you are actually contributing to the LinkedIn community and making clear your professional priorities.
- Understand The Upgrades: Periodically, LinkedIn will send you an offer to try out an upgrade to a Premium account for 30 days. Take advantage of this free trial to play around with these extra features and see if they would benefit your business. That way, you will know which type of LinkedIn profile works best for your business without incurring extra expense.
Want to know more about how you can leverage your online presence—including your LinkedIn profile—to boost your business? To get insight from the experts, contact Mike Stromsoe’s Unstoppable Profit Producer Program. We want to help guide you to success and offer you our premier wealth creation program that can help you work less, earn more, and enjoy life!
Likely every business owner out on the market will want to know about ways that they can make connections with consumers. If you haven’t yet created a LinkedIn account, you may be missing a vital opportunity to do this. It can be one of the best ways to grow your business through the online community. Best of all, it is completely free to create and to maintain.
The first thing to do will be to set it up and emphasize the positives that your business brings. This can help you quickly make connections with valuable consumers out there. If you better your business this way, you will find that numerous people will want to connect with you. It can create the opportunities that you need to link up with other businesses as well.
You may be interested to hear about how you can use techniques like these more often, such as showing appreciation for when someone endorses you. You can send a personalized thank you note back to your connection, or even endorse them for a skill on LinkedIn.
Business owners will want to read about Mike Stromsoe’s Unstoppable Profit Producer Program. This can help them take their organization to the next level. Mike Stromsoe has years of industry experience and can help you grow your business.