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Social Media Tips for Independent Agents

Social Media Tips for Independent Agents

Social media is essential for every business in the modern age, but if you did not grow up with it, as Millennials did, it can be a bit confusing–especially for independent agencies. 

For most independent agents, social media is a time wasting hobby at best and a thing at which they scoff at worst. What may have started as the latest fad with the young whipper-snappers has now transformed into a social and entrepreneurial necessity. Social media is classified as something that all independent agents have to do. If you don’t even know where to start, here are a few social media tips which should help you get started on the right foot.

  1. Start Small
    When it comes to implementing your social media marketing strategy, you have to set reasonable expectations. If you get about 50 customers in your business per week, it’s unreasonable to expect 500 new followers. If your marketing team is dependable, you should see a slow and steady increase which will meet your goals.
  2. Act Quickly
    If there is urgent news regarding your industry, jump on as quickly as possible. Share relevant and factual news regarding the change and how it will affect your customers. Remember that hundreds and potentially thousands of people will see what you post, so it’s best to avoid so-called “alternative facts.”
  3. Third-Party Content Can Help
    One of the biggest obstacles that stand in people’s way of posting is not knowing what to post. Third-party content can help with your posts! Just be sure to source your material.
  4. Plan Ahead
    When it comes to social media, customers and followers like to see regularly scheduled posts. Creating an email campaign is also a great way to reach out to clients.

Social media is something that is no longer optional for anyone.  Contact Mike Stromsoe’s Unstoppable Profit Producer Program for tips and help on how you can generate new income for your insurance agency business.

4 Tips for More Facebook Company Page Followers

4 Tips for More Facebook Company Page Followers

Use this guide to get your business more Facebook followers.

So you built a Facebook page for your business. You made sure the branding matched your other commercial materials and are proud of what you’ve created. Now you just need to get followers. How do you do that? Here are four tips to help you attract more followers and likes to your company’s Facebook page.

  • Think about your user. There’s a lot of information on the internet. Why should people choose to add you to the constant stream of information they’re being fed on their Facebook page? Thinking through that answer can help you cultivate content that will attract – and retain – followers. Maybe you give out helpful tips or you post answers to questions you commonly get. Whatever you choose to share, make sure it’s something your Facebook friends would actually want to see.
  • Think about your branding. If you went to a Facebook page and it looked junky and outdated, would you follow it? No! So why do you expect others on Facebook to act any differently? Make sure your page looks clean and professional.
  • Think about your linking. Want more followers on your page? You need to get people there first! Add a Facebook button to your website and your email signature to drive traffic to your page.
  • Think about your community. Show that you’re actively engaged in your community and like-minded people will look to you to keep them in the know. Head to local events and take pictures. Post them afterward and, if you can, tag people. Engaging with individuals and your community as a whole can help you drum up organic followers.

These tips will help you get started, and we can give you even more information about boosting your Facebook page. Contact Mike Stromsoe’s Unstoppable Profit Producer Program for tips and help on how you can generate new income for your business.

Make the Most of Facebook’s New Company Page Layout

Make the Most of Facebook's New Company Page Layout

Facebook’s company pages are on the move. Are you keeping up?

Social media is constantly changing. We’re not just talking about the latest hot trends, either. The platforms themselves regularly shift. That might mean new algorithms, like the one Facebook is implementing to keep fake news off your feed. It might also mean changing layouts, as we saw with the recent update to the layout of business pages.

Is your company keeping up with the latest updates? Don’t let your Facebook page fall behind! Here are a few tips to help you make the most of the newest Facebook layout for company pages.

  1. Remember, a picture’s worth a thousand words. Plus, in 2017, no one’s going to read a thousand words, let alone a few hundred. The visuals on your page are your chance to grab the attention of prospects and clients, so think carefully about them.
  2. Brush up on your stats. Why keep doing something that doesn’t work? Look at the statistics on your Facebook posts. If your videos are getting lots of comments but your new articles go unliked, post more videos.
  3. What’s in a name? Social media users are notorious for getting lazy with their shorthand. You don’t have to – and shouldn’t – keep up on the latest abbreviations and acronyms with your Facebook name. Google and other web search platforms want to link your Facebook and your business page to give you more authority and a higher ranking. If your Facebook page’s name doesn’t match your actual business name, you’re losing some of the search engine benefits that come with keeping a Facebook presence!

Is your business making the most of free digital tools like Facebook? If you want to learn more about how social media can help your business grow, we can help! Contact Mike Stromsoe’s Unstoppable Profit Producer Program for tips and help on how you can generate new income for your business.

Grow a Stable Business!

Enhancing stability while growing your business will put your success on the map.

There are many ways to solidify, stabilize, and grow a new business. Starting today, you can help your business to move forward with new, innovative ideas while remaining stable. 

Regulation and Compliance
Attend seminars and join organizations to know which areas in which your organization have compliance requirements, especially specific to your industry. Ensure that all policies are clearly conveyed to your current employees and new hires with posters, pamphlets, and handbooks. 

Network
Introduce yourself, your business, products, and services through social media, personal contacts, and by attending meetings, conferences, and fundraisers. Get involved by being an active member in the community and subscribe to local online newspapers.

Organizational Operations
Establish common goals with strategic plans to reach daily and weekly goals. Define departmental responsibilities, procedures, budgets, and logistics with timelines, checks, and plans to monitor productivity and results.

Employee Experience
Having the right person for the right position is the most valuable asset of an organization. Select applicants with demonstrated competencies aligning with required responsibilities related to the functions of the position.

For your opportunity to know what you can do to grow your business, stay stable, enjoy life, and work less, visit Mike Stromsoe’s Unstoppable Profit Producer Program. The Boot Camp “Leave No Regrets” in San Diego, CA enables you to Be Unstoppable!

Tips For Generating Business With LinkedIn

Want to get more business out of LinkedIn? Read this!

Nearly three out of every four marketers use LinkedIn, and one out of every five say it’s the absolute most important form of social media they use. Does this surprise you? Lots of people see LinkedIn as a means to, well, link in with their business contacts, but don’t use it for much else.

In fact, though, LinkedIn can be a powerful tool for creating more business – you just have to know how to use it! Here are a few tips to get you started with leveraging this social media platform.

  • Get Set Up: No matter how hard you work on LinkedIn, if your profile and business page are lacking you’re not going to look legitimate. Use keywords in your profile and business page description, make sure you’re actually active (liking other people’s posts just isn’t that hard), and share relevant content.
  • Get Personal: Stop sending the generic “I’d like to connect with you on LinkedIn” message. Replace it with something personal that will encourage that individual to take action. For example, “It was great to see you at X networking event! Lunch next week to talk more?”
  • Get Help: LinkedIn has built in tools to make your life easier. Use them! Their Marketing Solutions suite has Sponsored Updates that populate to the site for users you’re targeting, a Lead Accelerator to populate possible leads’ (i.e. people who have visiting your website) pages with those customized Sponsored Updates, and Sponsored InMail to send emails to prospects who are active on the site.

To learn more about how your business can leverage LinkedIn and other digital media to see success in 2015 and beyond, contact Mike Stromsoe’s Unstoppable Profit Producer Program. We’ll be offering even more information on these types of topics at our November “Leave No Regrets” boot camp in San Diego, California. Don’t miss it!

Perfecting Your Personal Brand

What You Need To Know About Personal Branding

In an increasingly connected world, branding yourself well can feel like one of the most important things you can do for professional success. You want the people in your network to know who you are, what you do, and why you are the best at it. Creating a personal brand, however, means so much more than just making you look cool. Here are some tips to make sure your brand is both accurate and meaningful.

  • Work Hard: Creating an appealing persona online can never substitute for actually doing your job. No matter what season of your professional life you are in, dedicating yourself to hard work—and good work—will serve you. In an age of superficiality, having the evidence that you can walk the walk, not just talk the talk, can make all the difference in the world for your professional advancement.
  • Be Nice: You never know when trash talking or spotlight grabbing on social media channels can come back to bite you. Before you post anything online, think about how your boss, investors, and colleagues would react if they saw it. Because odds are, they will.
  • Spread Joy: Work can become a grind if you do not commit to staying grateful and joyful. Put energy into practicing contentment, and let it show in your personal brand. Your co-workers and superiors will appreciate it, and some of it may just rub off to bring a little joy into their own work lives.

The experts can help you build your best brand—and be your best self—to maximize your professional success. Contact the business experts at Mike Stromsoe’s Unstoppable Profit Producer Program for a premier wealth creation program that will help you work less, earn more, and enjoy life!

Facebook Newsfeed Updates

As social media continues to be a major aspect of the business world, we must think about how it’s changes and updates will affect our lives. Business owners around the world are utilizing the many benefits social media provides, but many are unaware of how to reach larger audiences. Facebook proves to be the most beneficial social media platform for businesses to utilize, as long as they do it right. Facebook has recently announced some major changes that you will start noticing on your Facebook newsfeed, including:

  • Are you one of the many Facebook users who has realized that the majority of publisher posts you see lead to an unappetizing article or post? Click-baiting is a popular technique many publishers take advantage of. Click-baiting involves enticing audiences to click their post by posting a captivating picture followed by a one-sentence caption that reels you in. Since these posts provide little to no actual information relevant to the reason why the user clicked through, they receive the most views, but the least time browsed. Facebook is making an effort to see which of these click-baiting posts simply receive a page view, and which receive likes, comments, etc.
  • Are you one who prefers to click a website link in the appropriate format or a website found within a hyperlink? Facebook is starting to notice that most users prefer sharing links that are obvious, rather than ones that are embedded within the post. For some unknown reason, the link format is most preferred for many Facebook users. This may be because they can determine the source of the article, allowing them to best determine if the source is reliable or not from the get go.

Contact Mike Stromsoe’s Unstoppable Profit Producer Program for a premier wealth creation program that will help you work less, earn more, and enjoy life!

Mike Stromsoe’s Unstoppable Profit Producer Program

When you want to increase profits in your business, you must obtain appropriate business training to learn basic skills that allow you to reach your target audience. Mike Stromsoe’s Unstoppable Profit Producer Program will teach you the marketing skills you need to make the most of social media, traditional resources and skills that are essential to running a company.

Coaching Services

The coaching services in the program will allow you to identify the strengths of your employees, determine exactly what your company needs and find new ways to reach your target audience. You will receive business training that helps you reach your company goals.

Detailed Information

As a member of the program, you will not be limited to the basics. After you get started, you will gain access to materials that you can download; web seminars and other online tools that will help you learn new skills and develop marketing strategies that are proven to work.

Building up your business requires an understanding of strategies that gain attention from your clients and bring them back for more in the future. To learn more about the program or to get started in the program, contact Mike Stromsoe’s Unstoppable Profit Producer Program.