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Are You Fishing for The First P?

Posted on by Mike Stromsoe

Are You Fishing for The First P?Locating the candidate pool or “pond” where you are going to fish for your new team members can at times be a frustrating task.

We’ve used all of these sources listed below in some combination to find new team members and agents. There is never a time in your business when you should limit the number of ways you seek out new team members:

Network/Word of Mouth. Reach out to anyone and everyone who may be or know a qualified candidate. We consistently strive to put out feelers to our existing contact lists, friends, family, neighbors, clients, COI’s (centers of influence), and anyone else we know or do business with. 

Job Websites. Post ads on pages like craigslist.com, gethired.com, careerbuilder.com, ziprecruiter.com and other online job-hunting sites. Take advantage of all that the web has to offer, but online postings should not be your only means of recruiting.

Social Media. All forms of social media are an option. Post messages on your Facebook business fan page about career opportunities, LinkedIn, and take advantage of your Twitter following to spread the word about your organization and the possibilities it offers.

 Outsourcing. Headhunters or employment services are an option, but such outsourcing will require a sometimes-significant financial investment. However, it may be worthwhile since excellent team members can be worth their weight in gold.

Targeted Lists. There are countless ways to procure names and contact information. With the right purchased list, you can start a targeted direct mail campaign to a database of targeted prospective employees.

 Past Hires. You can even look to your previous superstar team members. I have re-hired some of my former employees as remote or virtual staff, and it has worked out exceptionally well.

Most importantly, “Always Be Recruiting”!

Giving Back & How Your Company Can Benefit

Posted on by Mike Stromsoe

Giving Back & How Your Company Can BenefitOur society rewards entrepreneurs who give to those that are less privileged than themselves. 

There are some great rewards that come from giving to charities and to the less fortunate. This exchange is a huge part of the free market philosophy and has led to much opulence. Successful business people are generally well rewarded for their ability to provide what society expects and wants. Here are a few good reasons why you should give back to your community (and the rewards that come with it).

  1. Employees Respect Just Leaders
    Many team leaders go through the motions but never really make the employees feel appreciated which leads to apathy or resentment of those leaders. If your company helps out the less fortunate, your employees will feel proud of working for such a company and come to respect the employers.
  2. Make the Community a Better Place to Live
    Fixing up local parks, giving to public schools, and donating to local nature parks can all help the community become a better place to live. New computers for children with which to learn, maintenance at the park may increase its longevity and provide hundreds or thousands of great places to camp and spend quality time with the family.
  3. Build a Good Relationship With Community
    A community is built on people who help people. This means that your donations will not go unnoticed! Customers and prominent members of the community will appreciate your gifts and may spread word of your business, all because you helped out the community.
  4. Tax Purposes
    You can always just donate to get some tax rewards at the beginning of the next year.

Society rewards for giving, and with all of these benefits, why would your business not contribute to the betterment of the less fortunate? Contact Mike Stromsoe’s Unstoppable Profit Producer Program for tips and help on how you can generate new income for your business.

Tips on How to Cross-Sell More Insurance to Clients

Posted on by Mike Stromsoe

Tips on How to Cross-Sell More Insurance to ClientsCross-selling insurance is no easy task because people usually want to buy the least amount of insurance as possible for the cheapest price. 

There may be times when cross-sales fall right into your lap without you having to lift a finger. Ah, if only it were that easy all the time. Most of the time, however, you have to work hard to make the sale happen. If you want to be successful in your sales technique, here are a few tips on how you can cross-sell more insurance to clients.

  1. Understand the two types of customers.
    Those who already own the product – These people are already buying from a competitor, so you have to move strategically. The key is repetition, good follow-up, knowing expiration dates, and selling the benefits of your agency.
    Those who do not own the product – You have to make them aware of your product, educate them on it, and create a need for it.
  2. Each customer has a target product–identify it.
    There are at least four products that each of your customers could purchase from you, and there may be even more that your customer does not even know about. You should prioritize your best products to cross-sell each of your clients. Your sales and customer service employees need to know these policies like the back of their hand.
  3. Know expiration dates.
    Are we talking about food? No! We are talking about the expiration dates of a client’s insurance policy with a competitor. Before they can renew their policy with that competitor, you can give them a call and tell them why purchasing insurance through you is better than selling with the other guy.

Cross-selling doesn’t have to be as difficult as you make it out to be. Contact Mike Stromsoe’s Unstoppable Profit Producer Program for tips and help on how you can generate new income for your business.

March 3, 2017 is National Employee Appreciation Day

Posted on by Mike Stromsoe

March 3, 2017 is National Employee Appreciation DayAs an employer, it is your job to make sure that the morale of your employees stay as high as possible in order to get the most out of them.

National Employee Day is a day in which employers should really consider taking time to show their appreciation to their employees. It’s a good idea because without employees and their hard work, our business cannot go anywhere nor be successful. The only problem with National Employee Appreciation Day is that many employers are unsure how to celebrate it. Here are some commonly asked questions regarding National Employee Appreciation Day.

  1. How can I appreciate my employees in just one day?
    You’re not supposed to fit all appreciation in one day. It’s simply a reminder of the impact that appreciation can have every day! (You don’t only tell your spouse you love them on Valentine’s Day, do you?)
  2. What do employees expect?
    The holiday is so new that employees are unsure as to what to expect. They may expect, at the very least, a complimentary lunch. The important thing to do is ensure that you are sincere in the way you celebrate it.
  3. Is it necessary to celebrate?
    Is it necessary to celebrate your child’s birthday? Is it necessary to tell your spouse you love them? Intrinsically, those things hold no value. The value we place on them gives them meaning and because we care about them, we do those things. Likewise, you should care about your employees if you want them to care about you and your business.
  4. What should I do to celebrate?
    – Throw a party at the end of the day.
    – Give them the day off or allow them to work from home.
    – Everyone loves free food, so buying lunch for them would be a welcomed treat! Just remember that through personal or religious reasons, not everyone eats meat. Make sure there are plenty of vegetarian options for these employees.

Contact Mike Stromsoe’s Unstoppable Profit Producer Program for tips and help on how you can generate new income for your business.

Make Your Insurance Quotes Stand Out

Posted on by Mike Stromsoe

Make Your Insurance Quotes Stand Out

People are interesting creatures that make decisions based on a number of external and internal factors. Is there a way to influence these factors in your favor?

In an ideal world, customers would get an insurance quote from you and only you. But as you know by now, “ideal” is one of the last words you would use to describe our world. But when it comes to your insurance business, is there a way you can make your insurance quotes stand out above the rest, thus, making them more appealing than your competitors’? There may be. Here are a few tips you can use to make your insurance quotes stand out to your potential clients using a bit psychology.

Use Color

You drive on a warm, sunny day. Suddenly, almost instinctively, something catches your eye and you turn towards it without giving it much thought. That thing that caught your eye? Just a giant bright yellow “M” placed on a red background.
Colors grab people’s attention, especially if they are reading through many dull black and white quotes. Incorporate bright colors with your quotes–like on the envelope or the paper on which they are printed.

Use Their Name Often

People love affection and when people hear or read their name, they associate that person or quote with some level of affection. Dale Carnegie, American writer, once said, “A man’s name is to him the sweetest and most important sound in the English language.”

Discounts

Psychology tricks may work on most people, but discounts work on everyone. Offer discounts to your customers in order for your quote to stick out the most.

Psychology is the study of the mind, and to put your business in front of your competitors, you have to know how the mind of the average person works. Contact Mike Stromsoe’s Unstoppable Profit Producer Program for tips and help on how you can generate new income for your business.

The Disciplines of Successful Marketing Leaders

Posted on by Mike Stromsoe

The Disciplines of Successful Marketing Leaders

Great marketing leaders all share common qualities that help them thrive in the marketing business. 

We all have 24 hours in the day.  It’s how you use these hours that determines your success. Marketing leaders, too, have 24 hours and use their hours wisely to increase their marketing and put their brand above the rest. By emulating some of the disciplines of these marketing leaders, you will be able to improve productivity, earning, and put your business in front of your competitors

  1. Relevant News Feeds
    Marketing executives must be quick and prepare to modify their strategy and approach in a moment’s notice. One of the daily disciplines that all marketing leaders must enjoy (or be very good at) is pursuing an organized and relevant new feed. The top brands are always commenting about issues that impact their industry immediately.
  2. Email Organization
    This might seem obvious, but you’d surprised how many marketers don’t have their email organized. Creating folders relevant to email subject is incredibly important, so you know exactly where to focus your attention, and reply in a timely manner.
  3. Daily Learning
    Life never stops and continues to evolve. This is also true of the marketing world. It’s not unheard of for marketing techniques to change one day to the next. New algorithms, legal policy and legislation, and the introduction of new technology and software all make this field one that requires constant learning.
  4. Schedule Some Downtime 
    Even the best marketers know they need a break every once in a while. Scheduling in some time where you can wind down and relax is important not only for your sanity but to give your brain a proper recharge. It’s when you’re not thinking about the problem that solutions come to you.

Contact Mike Stromsoe’s Unstoppable Profit Producer Program for tips and help on how you can generate new income for your business.

8 Unprofessional Work Habits to Stop Today

Posted on by Mike Stromsoe

Keep your business habits professional.

Unprofessional habits are seen during day-to-day operations by colleagues, superiors, and even clients. While you may not realize that you have some bad habits to break, it’s worth reflecting to notice if you need a refreshed mindset.

Today, evaluate if you have any of these habits and find ways to move them out of your work routine.

  • Complaining: Even in the most perfect conditions, there are those pessimistic people who find fault in everything. While it’s fine to share feelings, excessive complaining can quickly become annoying.
  • Flirting: Knowing the boundaries is must, especially in the workplace. Flirting, especially with the aim of career advancement, will look sleazy and could even compromise your career.
  • Procrastinating: Not getting work done and interrupting others at work can appear lazy to everyone in the office.
  • Yes-Man: When working as a team, you can’t please everyone. A professional will know when to say no respectfully and suitably.
  • Lateness: A person who is continually late to work will seem to not take work seriously or respectfully.
  • Inappropriate Dress: While modern companies allow a more casual dress code, the quickest way to lose respect is to turn up in pajama-looking clothes.
  • Gossiping: Some people get satisfaction from causing arguments and conflicts with office gossip. This is not appropriate for work.

Be sure to contact Mike Stromsoe’s Unstoppable Profit Producer Program make your business thrive! Also, mark your calendar for the “Leave No Regrets” boot camp in San Diego, California to learn how to work less, make more, and enjoy life!

California’s Updated Paid Sick Leave Law

Posted on by Mike Stromsoe

Your business’s update on the new paid sick leave laws in California.

The California paid sick leave law, named the Healthy Workplace, Healthy Families Act, took effect July 1, 2015. It’s designed to promote a healthy workplace, reduce employee turnover, and increase productivity in the workforce.

Update your business by knowing the ins-and-outs of the new law:

What is it and who is it for?
Any employee who works in California for 30 or more days within a year is entitled to paid sick leave. Employees, including part time and temporary employees, accrue at least one hour of paid leave for every 30 hours worked.

What are employee eligibility requirements for using paid sick leave?
The employee may use accrued paid sick leave beginning the 90th day of employment. They are not required to find a replacement as a condition of using paid sick leave. Sick leave includes the employee’s own or family member’s diagnosis, care or treatment.

If a sick leave or paid time off policy was already in place…?
As long as the employer has a paid leave policy or paid time off policy that meets the law’s leave time requirements, the employer is not required to provide any additional leave.

What are the consequences of noncompliance?
If a company does not comply with the new law they can face Labor Commissioner enforcement measures, including penalty fines.

How can a company enforce compliance?
Display posters on the sick leave policy for your staff, provide written notice to current employees and new hires, show how many hours of sick leave an employee has available on a document or pay stub, and provide the accrued time when requested for the eligible employee.

Keep your company in line with the laws and find out new ways to enjoy life, work less, but boost business. Visit Mike Stromsoe’s Unstoppable Profit Producer Program and attend “Leave No Regrets” boot camp in San Diego, CA for a complete package of ways to improve your business.

Tips For Generating Business With LinkedIn

Posted on by Mike Stromsoe

Want to get more business out of LinkedIn? Read this!

Nearly three out of every four marketers use LinkedIn, and one out of every five say it’s the absolute most important form of social media they use. Does this surprise you? Lots of people see LinkedIn as a means to, well, link in with their business contacts, but don’t use it for much else.

In fact, though, LinkedIn can be a powerful tool for creating more business – you just have to know how to use it! Here are a few tips to get you started with leveraging this social media platform.

  • Get Set Up: No matter how hard you work on LinkedIn, if your profile and business page are lacking you’re not going to look legitimate. Use keywords in your profile and business page description, make sure you’re actually active (liking other people’s posts just isn’t that hard), and share relevant content.
  • Get Personal: Stop sending the generic “I’d like to connect with you on LinkedIn” message. Replace it with something personal that will encourage that individual to take action. For example, “It was great to see you at X networking event! Lunch next week to talk more?”
  • Get Help: LinkedIn has built in tools to make your life easier. Use them! Their Marketing Solutions suite has Sponsored Updates that populate to the site for users you’re targeting, a Lead Accelerator to populate possible leads’ (i.e. people who have visiting your website) pages with those customized Sponsored Updates, and Sponsored InMail to send emails to prospects who are active on the site.

To learn more about how your business can leverage LinkedIn and other digital media to see success in 2015 and beyond, contact Mike Stromsoe’s Unstoppable Profit Producer Program. We’ll be offering even more information on these types of topics at our November “Leave No Regrets” boot camp in San Diego, California. Don’t miss it!

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