Social media is essential for every business in the modern age, but if you did not grow up with it, as Millennials did, it can be a bit confusing–especially for independent agencies.
For most independent agents, social media is a time wasting hobby at best and a thing at which they scoff at worst. What may have started as the latest fad with the young whipper-snappers has now transformed into a social and entrepreneurial necessity. Social media is classified as something that all independent agents have to do. If you don’t even know where to start, here are a few social media tips which should help you get started on the right foot.
- Start Small
When it comes to implementing your social media marketing strategy, you have to set reasonable expectations. If you get about 50 customers in your business per week, it’s unreasonable to expect 500 new followers. If your marketing team is dependable, you should see a slow and steady increase which will meet your goals. - Act Quickly
If there is urgent news regarding your industry, jump on as quickly as possible. Share relevant and factual news regarding the change and how it will affect your customers. Remember that hundreds and potentially thousands of people will see what you post, so it’s best to avoid so-called “alternative facts.” - Third-Party Content Can Help
One of the biggest obstacles that stand in people’s way of posting is not knowing what to post. Third-party content can help with your posts! Just be sure to source your material. - Plan Ahead
When it comes to social media, customers and followers like to see regularly scheduled posts. Creating an email campaign is also a great way to reach out to clients.
Social media is something that is no longer optional for anyone. Contact Mike Stromsoe’s Unstoppable Profit Producer Program for tips and help on how you can generate new income for your insurance agency business.