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Tips For Generating Business With LinkedIn

Posted on by Mike Stromsoe

Want to get more business out of LinkedIn? Read this!

Nearly three out of every four marketers use LinkedIn, and one out of every five say it’s the absolute most important form of social media they use. Does this surprise you? Lots of people see LinkedIn as a means to, well, link in with their business contacts, but don’t use it for much else.

In fact, though, LinkedIn can be a powerful tool for creating more business – you just have to know how to use it! Here are a few tips to get you started with leveraging this social media platform.

  • Get Set Up: No matter how hard you work on LinkedIn, if your profile and business page are lacking you’re not going to look legitimate. Use keywords in your profile and business page description, make sure you’re actually active (liking other people’s posts just isn’t that hard), and share relevant content.
  • Get Personal: Stop sending the generic “I’d like to connect with you on LinkedIn” message. Replace it with something personal that will encourage that individual to take action. For example, “It was great to see you at X networking event! Lunch next week to talk more?”
  • Get Help: LinkedIn has built in tools to make your life easier. Use them! Their Marketing Solutions suite has Sponsored Updates that populate to the site for users you’re targeting, a Lead Accelerator to populate possible leads’ (i.e. people who have visiting your website) pages with those customized Sponsored Updates, and Sponsored InMail to send emails to prospects who are active on the site.

To learn more about how your business can leverage LinkedIn and other digital media to see success in 2015 and beyond, contact Mike Stromsoe’s Unstoppable Profit Producer Program. We’ll be offering even more information on these types of topics at our November “Leave No Regrets” boot camp in San Diego, California. Don’t miss it!

Get The Most Out Of 2015

Posted on by Mike Stromsoe

Implement These Strategies For A Fruitful New Year

There is something about the beginning of a new month, a new fiscal quarter, and a new year that makes January feel so invigorating. Take advantage of this fresh start and renewed energy to implement practices that will bring your business success in 2015 and beyond. To start, try these:

  1. Do Your Homework: Has it been a while since you sent out a questionnaire to existing clients or asked for a survey from the local community? As most of us are thinking big picture with the start of the year, this is a great time to tap your resources and do research. Get clear on your target market so you can focus your energy in the coming months.
  2. Lay The Foundation: Sure, reviewing your employee handbook may not seem like the most pressing matter at hand. Taking the time to analyze your infrastructure, however, can lend you opportunities to fine tune your business practices, enabling you to better serve your clients and your team.
  3. Become An Anthropologist: Have you taken the time to study your company culture? You should. Understanding what motivates your employees will help you help them, while getting clear on any concerns will enable you to address them before they become a pressing issue.
  4. Make Space: Take the time to get out of the office, even if just for a long weekend, and head to a new location. You will expand your mind by being somewhere new, and separation from your business can give you clarity on it. Sometimes business owners get too mired in their company to see above ground level, but as your team’s leader it is important for you to create the space you need to see the big picture.

Contact Mike Stromsoe’s Unstoppable Profit Producer Program for a premier wealth creation program that will help you work less, earn more, and enjoy life!

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