Facebook’s company pages are on the move. Are you keeping up?
Social media is constantly changing. We’re not just talking about the latest hot trends, either. The platforms themselves regularly shift. That might mean new algorithms, like the one Facebook is implementing to keep fake news off your feed. It might also mean changing layouts, as we saw with the recent update to the layout of business pages.
Is your company keeping up with the latest updates? Don’t let your Facebook page fall behind! Here are a few tips to help you make the most of the newest Facebook layout for company pages.
- Remember, a picture’s worth a thousand words. Plus, in 2017, no one’s going to read a thousand words, let alone a few hundred. The visuals on your page are your chance to grab the attention of prospects and clients, so think carefully about them.
- Brush up on your stats. Why keep doing something that doesn’t work? Look at the statistics on your Facebook posts. If your videos are getting lots of comments but your new articles go unliked, post more videos.
- What’s in a name? Social media users are notorious for getting lazy with their shorthand. You don’t have to – and shouldn’t – keep up on the latest abbreviations and acronyms with your Facebook name. Google and other web search platforms want to link your Facebook and your business page to give you more authority and a higher ranking. If your Facebook page’s name doesn’t match your actual business name, you’re losing some of the search engine benefits that come with keeping a Facebook presence!
Is your business making the most of free digital tools like Facebook? If you want to learn more about how social media can help your business grow, we can help! Contact Mike Stromsoe’s Unstoppable Profit Producer Program for tips and help on how you can generate new income for your business.