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Easy Ways to Manage Your LinkedIn Profile

Posted on by Mike Stromsoe

Easy Ways to Manage Your LinkedIn Profile

It’s not enough to simply have a LinkedIn profile – you must manage it, and manage it well. Overwhelmed? Don’t be. We’re here to help.

In our world of social media, LinkedIn stands as an interesting tool. With all the ease of networking online, you can connect with colleagues and competition to help improve your own professional profile and boost your business. Are you making the most of your LinkedIn? Here are a few tips to help you leverage this resource.

  • Perfect Your Profile: Whether you are looking to bring leads or recruit employees for your business with your LinkedIn, ensuring your profile is both accurate and interesting is key. Take the time to review your summary. Is it engaging? Does it shed light on the kind of work you do and why it matters? Take some time to spruce up and spice up your LinkedIn profile to ensure that when people navigate to your page, they are enticed.
  • Be Active with Articles: It is one thing to have a good profile on LinkedIn, but entirely another to be active on it. Post relevant articles for your industry, resources you have found helpful, inspirational quotes, etc. to ensure that you are actually contributing to the LinkedIn community and making your professional priorities clear.
  • Understand the Upgrades: Periodically, LinkedIn will send you an offer to try out an upgrade to a Premium account for 30 days. Take advantage of this free trial to play around with these extra features and see if they would benefit your business. That way, you will know which type of LinkedIn profile works best for your business without incurring an extra expense.

Want to know more about how you can leverage your online presence—including your LinkedIn profile—to boost your business? To get insight from the experts, contact Mike Stromsoe’s Unstoppable Profit Producer Program. We want to help guide you to success through our premier wealth creation program.

Tips For Generating Business With LinkedIn

Posted on by Mike Stromsoe

Want to get more business out of LinkedIn? Read this!

Nearly three out of every four marketers use LinkedIn, and one out of every five say it’s the absolute most important form of social media they use. Does this surprise you? Lots of people see LinkedIn as a means to, well, link in with their business contacts, but don’t use it for much else.

In fact, though, LinkedIn can be a powerful tool for creating more business – you just have to know how to use it! Here are a few tips to get you started with leveraging this social media platform.

  • Get Set Up: No matter how hard you work on LinkedIn, if your profile and business page are lacking you’re not going to look legitimate. Use keywords in your profile and business page description, make sure you’re actually active (liking other people’s posts just isn’t that hard), and share relevant content.
  • Get Personal: Stop sending the generic “I’d like to connect with you on LinkedIn” message. Replace it with something personal that will encourage that individual to take action. For example, “It was great to see you at X networking event! Lunch next week to talk more?”
  • Get Help: LinkedIn has built in tools to make your life easier. Use them! Their Marketing Solutions suite has Sponsored Updates that populate to the site for users you’re targeting, a Lead Accelerator to populate possible leads’ (i.e. people who have visiting your website) pages with those customized Sponsored Updates, and Sponsored InMail to send emails to prospects who are active on the site.

To learn more about how your business can leverage LinkedIn and other digital media to see success in 2015 and beyond, contact Mike Stromsoe’s Unstoppable Profit Producer Program. We’ll be offering even more information on these types of topics at our November “Leave No Regrets” boot camp in San Diego, California. Don’t miss it!

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