As social media continues to be a major aspect of the business world, we must think about how it’s changes and updates will affect our lives. Business owners around the world are utilizing the many benefits social media provides, but many are unaware of how to reach larger audiences. Facebook proves to be the most beneficial social media platform for businesses to utilize, as long as they do it right. Facebook has recently announced some major changes that you will start noticing on your Facebook newsfeed, including:
- Are you one of the many Facebook users who has realized that the majority of publisher posts you see lead to an unappetizing article or post? Click-baiting is a popular technique many publishers take advantage of. Click-baiting involves enticing audiences to click their post by posting a captivating picture followed by a one-sentence caption that reels you in. Since these posts provide little to no actual information relevant to the reason why the user clicked through, they receive the most views, but the least time browsed. Facebook is making an effort to see which of these click-baiting posts simply receive a page view, and which receive likes, comments, etc.
- Are you one who prefers to click a website link in the appropriate format or a website found within a hyperlink? Facebook is starting to notice that most users prefer sharing links that are obvious, rather than ones that are embedded within the post. For some unknown reason, the link format is most preferred for many Facebook users. This may be because they can determine the source of the article, allowing them to best determine if the source is reliable or not from the get go.
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