Posts Tagged ‘Marketing’
Who is YOUR “Ideal” Client, Any Clue?
You work your tail off to create marketing in your agency that is effective and profitable…..Are you focusing on one particular type of client(niche) or are you spreading your marketing out to the masses – doing everything that every other agent is doing – hoping to catch anyone that comes along? What if I told…
Read MoreNever STOP Marketing
You have taken the time to sit down with your team, gather ideas and now you have created your AWESOME NEW Referral Rewards Program for 2012… Now how do you get the word out? Let’s take a minute to think about this. If you want to reach 500 people (for example), which of the following…
Read MoreWhere Is Your Revenue Coming From?
I hope this finds you well and consistently implementing! Today I’m discussing something that I find to be one of the most important systems in ANY business, including insurance agency businesses-Client Segmentation. In the 1800’s a gentleman by the name of Pareto came up with a principle called the 80/20 rule. What it means is…
Read MoreThe Conversation Going On About YOUR Agency
If someone asked YOUR client about YOUR agency in a grocery store, how would that conversation go? Would there be much of a conversation? Is there any type of ongoing dialogue with YOUR client except when you want/need more money from them? What is your very best method of consistent communication with your clients, friend,…
Read MoreWhat Day Is Yours and Yours Alone?
Everybody’s has one day during the year that’s theirs and theirs alone. It seems, from a magical standpoint, that nobody can lay a hand on their day. It’s their birthday. That’s why it’s really important to recognize people on their special day that’s theirs and theirs alone. It just further cements the emotional relationship that…
Read MoreTop 10 Reasons to Stay in Touch – Are You?
Recently spent almost 3 hours with two of the brighter minds in the insurance industry and I am blown away how far behind some agencies are in today’s marketplace. Don’t risk being one of the casualties. This business is NOT rocket science. Little known secret – a close friend of mine is a rocket scientist.…
Read MoreAffinity Marketing – It’s a Natural Fit for You
Niches to riches…..if this sounds good to you, then read on! Affinity marketing is kind of a sub-segment of a niche marketing program, but it can make your niche marketing campaign and your entire agency machine more powerful than ever. Read my own story below, it’s an example of how your “affinity” can positively affect…
Read MoreDoes Your Team Stand Out When ALL of the Chips Are On The Line?
Our claims service report series is one of our most requested by agents…..so what the heck is a claims service report? Claims service reports are a custom document that we sent out to our customers a certain number of days after a claim occurs, because in our agency, we monitor all claims activity. We don’t…
Read MoreNiches to Riches…
Niche marketing can be a lot of different things… It could be that you are a restaurant insurance agency, a work comp insurance agency, etc… What you’re nicheing in doesn’t really matter, but the fact that you are doing mostly the same thing, or have large segments of business in a particular niche, not only…
Read MoreThe URGENCY of Nurturing Your Herd
You never get a second chance to make a great first impression. This saying applies to so many situations – dating, interviews, writing, reading and the list goes on. First impressions set the tone and are often impossible to reverse. This is true in almost every aspect of life, and it is especially true in…
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