“I want my business to grow. I want to make large profits and have efficient operations so the business runs itself as I turn it into a profitable franchise.”
When a person starts a business, they think inwardly on which direction they want their agency to go. They develop a strategic plan on what it would take to get from the starting phase of plan A to the fully operational agency in their plan B. Yet while thinking about the course your business will travel, you can’t leave out the customer equation.
The customer will decide how profitable you will be based on the values they place on your products and services. You need to understand what it will take to have customers purchase your product or service from your agency opposed to getting it from your competition. What enjoyment will your customer get out if it? What do you have to do to show the customers the value in your products and services?
Answering these questions and keeping the customer at the forefront of your marketing activities is the core of your business development. Ensure your strategic plan concentrates on the customers and their values to reach success.
For more information about building up your insurance agency business, please contact Mike Stromsoe’s Unstoppable Profit Producer Program at 800-770-9984.