Having influence within your sphere is part of having successful marketing. When you want to market to friends, family, neighbors and other contacts that you interact with, you need to ask how influential are you and how much others respect your words and advice.
A simple way to discover your influence is through Klout. The online website and mobile app provide you with details about your online social influence. Klout provides a score that ranges from 1 to 100, which allows you to see where you stack up against others in your sphere and how well you are doing.
Having a solid impact on your contacts is an important part of effectively reaching out and marketing to them. If you are not influential, then you will not do well as a business owner. Fortunately, you can evaluate your influence on others and make changes to improve your score on Klout, which will allow you to reach a wider audience.
Reaching the top is your goal when you are trying to start a business. To learn more about improving your sphere of influence and making a solid impact on those around you to improve your business, look at Mike Stromsoe’s Unstoppable Profit Producer Program.