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How to Target the Right Audience

Targeting the right audience can be the final step for your breakthrough.

You wouldn’t open an adult diaper business and expect young adults to line-up to purchase your product, would you? Knowing who your customers are, what their needs are, and why they should buy your product is one of the most important aspects you need to find out about your business. Do you know if you are targeting the right customers? Do they identify with your values and brand promise? If you’re shrugging your shoulder, or don’t exactly know the answer to these questions, these 3 tips will help you reach your customers.

  1. Know your niche.

Knowing exactly where your services fit within the market is imperative to know whom you will serve. Finding and building upon your niche is the only way to know where your services are needed.

  1. Be clear about who you are.

Apart from your product or service, what are you really selling? The reason you opened your business isn’t all for the money, it’s because your realized there’s something upon which you could improve and decided to do something about it. If you’re clear about who you are, your customers will know exactly what you’re here to do.

  1. Tailor your company’s promise.

Once you know who your target audience is, you’ll need to craft a message that resonates with them, while maintaining your hold on your market. It’s time to show what separates you from the rest of your competitors, and why anyone should buy from you. Be clear, specific, and communicate your uniqueness.

Targeting the right audience can mean the difference between an empty store full of adult diapers that are aimed for young adults, and a full store filled with older people that may require the use of this very important commodity that’s made for them. It is time to figure out how you can start earning more, working less, and enjoying life! Contact Mike Stromsoe’s Unstoppable Profit Producer Program to do just that!

Create Stability While Growing Your Business

Starting your business can be a little shaky over here, and wobbly over there. Once you know what owning a business is actually like, it’s time for some stability! Follow these steps to help your business gain some stability as you continue growing.

  1. Regulation.

Staying with regulations are very important for the continued growth of your business. Join organizations and seminars to know the updates on any regulations your business should follow.

  1. Hiring the right people for the job.

Hiring the right person for the right position is the most valuable asset for your organization. When interviewing your candidates, make sure that you give them an opportunity to talk about their experience in the field, their training, and what lead them to apply for this position. While money may be the real answer for all your applicants, the clever ones will have researched your company and given you an answer that fits your company’s values.

  1. Trust & Trustworthiness

Employers want the ability to trust employees, customers, vendors and the others with which they conduct their business, and vice-versa. However, in order to gain trust one must be trustworthy. Being a good leader is the best way to gain the trust of your employees. Learn from your mistakes and communicate well with your clients. Leadership begins with the careful and purposeful integration of identity and performance, being and doing, essence and activity.

Stability is sought after by everyone. After you’ve worked so hard to get your business off the ground, achieve the stability your business deserves. It is time to figure out how you can start earning more, working less, and enjoying life! Contact Mike Stromsoe’s Unstoppable Profit Producer Program to do just that!

Changing Your Behavior for Success!

Some habits can be dangerous for your business. Do you have any of them?

No two snowflakes are alike: that’s something we learn from a very early age that holds scientific truth. This is because no two snowflakes fall in the same path—with even the smallest of temperature or pressure differences, they come out looking different. Similarly, your business likely had its own unique start and you alone can make people realize that that difference is worth their money.
Some habits you may have picked up on the path to uniqueness could actually be hurting your business. The following questions are ones you should answer, and try to transform any of these detrimental habits.

  1. Do you focus on results or reasons?

It’s said that when it comes to business there are two kinds of people: those who see results, or those who see reasons. The people who see reasons only see the reasons that their dream can’t be realized, while the others get the results that they want to see. You have to focus on goals that are possible for you! If you’re driven by results, you’ll see your dream come true faster.

  1. “Why not,” or “why bother?”

“Why bother” people easily throw their hands up in the air when they are presented with challenges seeing the time and effort as not being worth it. “Why not” people see the situation as an opportunity. If they fail, they’re no worse than they were before.

  1. Are (some) rules meant to be broken?

Rules are there for a reason: they keep order in our society filled with human beings. Some rules, however are better to be broken that kept sacred. In life, sometimes playing it safe can hold you back. People are admirers of those that take risks and break the rules that need to be broken.

Growing your business can only be done when you, yourself, grow as a person – a business owner – and as a leader. These can only come from within, and if you’re serious about your business, you’ll look into making these changes. it is time to figure out how you can start earning more, working less, and enjoying life! Contact Mike Stromsoe’s Unstoppable Profit Producer Program to do just that!


Forming The Best, Most Productive Start Up Team

Your guide to creating the right team for your start up.

In big business, people can get lost in the shuffle. If one person is inefficient, odds are there’s another individual who can pick up the slack. That’s not the case in a start up, though. In the same way you value every dollar that comes through, each member of your team is crucially important.

To help you put together the best, most productive team at your start up, here are just a few things you should do.

  • Choose The Right People. We know you’d love to pick your friends, but don’t – unless your friend is already highly trained and deeply passionate in your specific industry. When you’re getting started, imagine each team member as the head of a future department, and pick a person who has the drive, focus, and skills to build out that department for you.
  • Empower Your Team. Once you get the right people together, be flexible with them. Since you have a vision for your start up, it can be tempting to micro-manage. Don’t, or you will not just annoy your team but you’ll also limit their productivity. Empower them to work how they work best. For example, if one of your team members is a night owl, let him or her shift hours to work later at peak productivity.
  • Don’t Be Too Involved. Similarly, you’ll probably want to hold a host of staff meetings and offer guidelines every step of the way. The problem, though, is that your team’s time is precious. Those little interruptions add up and detract from their ability to get stuff done for you. Stop bugging them unless it’s absolutely necessary! Trust us, an email will suffice.

Do you have more questions about building the best team? If so, contact Mike Stromsoe’s Unstoppable Profit Producer Program and attend our “Leave No Regrets” boot camp in San Diego, California. We’re dedicated to helping business owners work less, earn more, and enjoy life!

Use This Tried-And-True Formula For Success

This formula will help your business realize success this year.

All business owners want to be successful. After all, when you thought about starting your business, being broke, working long hours, and watching your business fail were not on your list of to-dos.

How, exactly, do you succeed? While plenty of people will give you a complicated answer, we say it doesn’t have to be such a headache! To help your business achieve its full potential, follow this straightforward three-step formula for success.

  • Do Your Homework: New business owners think they’ll learn about the market as they go, while seasoned ones think they already know it all. You’re both wrong. All industries change and grow, and technology is making those shifts happen faster than ever before. Take the time to take a step back and research your industry. Who are the top players? Who’s changing the game? Where are customers’ needs not being met?
  • Discover Your In: Once you have the facts, you’ll be able to lay them all out to figure out where your business has a channel to success. Maybe all of your competitors are doing something you’re not, and you need to start. Maybe no one’s doing something customers are calling for, and you can. Look for any opportunities your business has in front of it.
  • Make A Plan Of Attack: So you know the background and what you want to do. Don’t just plunge ahead blindly! Instead, take the time to create a detailed, organized, logical action plan. If you’re going to change your business, it’s in your and your team’s best interest to be prepared before you do.

If you want help doing market research, discovering your opportunity, or making your plan, contact Mike Stromsoe’s Unstoppable Profit Producer Program. For on-the-ground training, don’t miss our “Leave No Regrets” boot camp in San Diego, California. At it, we’ll teach you how to learn how to work less, make more, and enjoy life!

Keep Customers Loyal with These 7 Tips

Find and keep new customers happy with care, consistency, and creativity.

Customers are what makes your business successful, thrive, and grow. To obtain a loyal group of clients that will keep coming back for more services, be sure to follow these tips:

  • Maintain High Standards
    Setting standards and expectations are imperative when creating a business reputation. When the employees know what goals they must meet, the company will run much smoother. If the employee fails, or is unaware the necessity to reach these expectations, the customer will notice. Be sure to stay consistent in order to receive steady, repeat customers!
  • Know Your Strengths
    Be sure to communicate to the guest why the company is great, and why they should continue their business with you. There is a fine line between being modest, and bragging, so be sure to know the difference!
  • Get Regular Feedback
    Most successful companies communicate with their guests to ensure that the opinions, experiences (both negative and positive), and expectations are noted and taken into account. Customers love to be heard, and as they are your bread and butter, be sure to listen to them!
  • Gather Data 
    From surveys, polls, and collected statistics, you can note data, track it, and determine if your company is satisfying employee, customer, and potential guests’ needs.
  • Stay Ahead
    Whether you join Facebook or look into getting a smartphone app, be sure to keep up with the latest technology, newest demand, and most effective ways to advertise. Social media is a productive way to promote the business, gather new clients, and communicate with existing customers.
  • Make It Affordable and Valuable
    Running a business means catering to one of the quickest growing consumers: Millennials. For them, you will have to make sure that they feel like they’re getting a lot for the price, while maintaining a substantial profit for your company.

Be sure to contact Mike Stromsoe’s Unstoppable Profit Producer Program to find out the best ways to keep customers, satisfy demands, and make your business thrive! Be sure to attend the “Leave No Regrets” boot camp in San Diego, CA, to learn how to work less, make more, and enjoy life! Boost your business today!

Tried-And-True Training Tips

Setting Your Staff Up For Success

When you are a busy small business owner, it can be tempting to let your new employees hit the ground running. With all of the things you have to worry about in your normal day-to-day operations, you may feel that taking time to formally train your new hire would be the best use of your time. Failing to do so, however, could create a struggle with employee retention. To help business owners build—and keep—their best staff, here are some employee training tips.

  • Hire Smart: The training process is going to be much more effective and go much quicker if you hire people who are self-starters. When you have someone who is driven to learn, training them becomes more of a guidance than hand-holding process, freeing up more of your time even as you pour into your new hire.
  • Tap Your Team: Fortunately, you do not have to be the sole person offering guidance to the newest member of your team. Ask your other employees to get involved. Having your new hire shadow the staff member in the role closest to theirs can be a great way to use everyone’s time and resources, for example.
  • Use Tools: Training can start to feel tedious after a few days of repeatedly saying “Do this.” To get more creative and more effective with your training, utilize online resources and the power of your own position. Positive feedback from you can help encourage productive behaviors in your newest employee.

Contact Mike Stromsoe’s Unstoppable Profit Producer Program for a premier wealth creation program that will help you work less, earn more, and enjoy life! To learn more about how you can become the best leader for your team, make sure you sign up for our “Leave No Regrets” Boot Camp. It will be held in San Diego this November and offer you the tools you need to see the most success this year.

The Right Routine At Work

Boost Your Productivity & Satisfaction With A Solid Workday Schedule

After a fun weekend, it can feel hard to push yourself to get back to work on Monday morning. Fortunately, creating a work routine and sticking to it can make it possible for you to do just that, and to actually enjoy it. Here are a few suggestions for honing in on the perfect workplace routine to make everything from your Monday morning to your Friday afternoon as pleasant and productive as possible.

  • Daily Dos: Creating a daily calendar will only take you a few minutes, but it can help you stay on track all day. Make sure you schedule in your breaks, meal times, and exercise, and you will have a comprehensive picture of how the day should go, helping you stay on track.
  • Organize Your Inbox: Backlogged emails can make getting started on your work feel overwhelming. Take an hour to create folders so that you can prioritize the most important emails, create a space to move those newsletters you might read later, and archive the junk.
  • Start Slow: If you are honest with yourself, you are probably thinking that getting organized and then sticking to your plan sounds great in theory, but unsustainable in practice. To make it easier for you to adjust to a work routine, start slow. Try just making a checklist for the first week. Slowly transition into a detailed schedule. Also, take on your smallest tasks first so you will be able to knock out some items quickly, giving you the feeling of accomplishment you need to move forward.

For more insight into how to find success in your work, contact Mike Stromsoe’s Unstoppable Profit Producer Program. Our premier wealth creation program helps you work less, earn more, and enjoy life! So business owners can have their most fruitful businesses and most balanced lives, we are offering a November “Leave No Regrets” Boot Camp.

Guidance For The New Entrepreneur

Building Your First Business? Use This Resource

When you become a business owner for the first time, you feel a lot of things. Accomplishment. Excitement. Fear. Anticipation. These are all normal sentiments, but harnessing the positive and ditching the negative will be a key to helping you be the best leader you can be for your new venture. To help you and your business grow, we would like to offer these suggestions for the first-time business owner.

  • Stay The Course: People love entrepreneurs. When your friends, family, and acquaintances hear you are starting a business, you will likely find you get pitched a lot of new business ideas. Some of them will likely seem enticing, but in order to help your main business flourish you need to focus on it. Allow yourself the freedom to say no so you can keep your attention on doing one thing well, rather than a dozen things poorly.
  • Get A Speech: While everyone likes an entrepreneur, nobody loves a rambler. Learn how to explain your business well in 30 seconds or less, and you will find you are more effective with potential investors and partners.
  • Stay Streamlined: As the money starts to come in, it can be tempting to live the high life. Instead, keep your expenses as minimal as possible and bolster your company’s savings to allow for future growth, not fleeting gratification today.

Do not worry that you need to figure out success all on your own. For expert guidance on the right path, contact Mike Stromsoe’s Unstoppable Profit Producer Program. This is a premier wealth creation program that will help you work less, earn more, and enjoy life! To take your training to the next level, sign up for our “Leave No Regrets” Boot Camp. This November event will be held in San Diego and is geared towards helping business owners realize the most success in every area of their lives.

Working Wonders For Workplace Satisfaction

A Few Scientifically Proven Ways To Boost Workplace Happiness

Business owners like to think that their companies are wonderful places to work. If, however, you can think back to your days in the trenches, you likely remember a boss or two who was completely unaware of the daily struggles you faced in the workplace. Fortunately, you do not have to be that kind of leader. To increase workplace happiness, ultimately improving employee retention, use these scientifically proven techniques.

  • Stay Involved: Employees who feel they are involved in the workplace work harder and better than those who are disconnected. Offer regular performance evaluations, recognition for successes, benefits packages, and continuing education to make your team feel like they are getting out as much as they are putting in.
  • Consider Flexing: You may be hesitant to offer flex hours because it will offer you less control of the work that gets done outside of standard business hours, but studies show the freedom flex hours offer can actually increase quality of work. Let your employees create their own clock, and you can increase satisfaction and retention.
  • Get Active: If you have sat in one place for an eight hour day, you know that it can feel pretty tedious. Consider adding a ten minute morning break to allow your team to take a walk around the block, offering gym memberships, implementing standing desks, and planning team outings that get you moving to offer your employees more energy throughout the day.

You deserve to be happy in the workplace, too, so contact Mike Stromsoe’s Unstoppable Profit Producer Program. We offer a premier wealth creation program to make it possible for you to work less, earn more, and enjoy life! For additional insight into the path to success, sign up for the “Leave No Regrets” Boot Camp in San Diego this November.

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