Is Your Direct Mail Campaign Being Opened?

You can do a few things to make sure that your direct mail campaign is actually being opened and read, rather than go straight into the recycling canister. A few lines of code can tell you if your email campaign was opened and if anyone interacted with it. In some twisted irony, we now tend…

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What Explains Performing Campaigns but Client Turnover?

Your marketing campaigns may be performing extremely well yet you see customer turnover, what gives? Customer turnover is inevitable. Perspectives and people change, and sometimes paths must diverge. But when you are delivering great results and they suddenly head for the door it can be puzzling and can often feel a bit personal. What could…

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Use This Tried-And-True Formula For Success

This formula will help your business realize success this year. All business owners want to be successful. After all, when you thought about starting your business, being broke, working long hours, and watching your business fail were not on your list of to-dos. How, exactly, do you succeed? While plenty of people will give you…

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