Marketing
Is Your Direct Mail Campaign Being Opened?
You can do a few things to make sure that your direct mail campaign is actually being opened and read, rather than go straight into the recycling canister. A few lines of code can tell you if your email campaign was opened and if anyone interacted with it. In some twisted irony, we now tend…
Read MoreSocial Media Tips for Independent Agents
Social media is essential for every business in the modern age, but if you did not grow up with it, as Millennials did, it can be a bit confusing–especially for independent agencies. For most independent agents, social media is a time wasting hobby at best and a thing at which they scoff at worst. What…
Read MoreWhy You Should Always Pursue Growth
Beyond the promise of huge profitable gains, there is another reason why you should always pursue growth. Personal growth is something that seeds success in every other facet in your life. We have seen a life that is committed to personal growth plants the seeds to provide results beyond what’s on the surface. Personal growth is an…
Read MoreAre Good Reviews and Business Growth Correlated?
Online reviews can not only hurt your business, but they can also force you to never see the light day again. Learn how your business can be affected by online reviews. We are in the digital age, and that means that an online presence for your business is all but mandatory. In order to establish legitimacy…
Read MoreEmotional Intelligence & Insurance: The Causal Connection
There is a high demand for emotional intelligence in insurance, do you have it? The insurance broker has been pushed too far. Why is the insurance agent angry? The prospect came highly referred by a long time client and was ready to buy. Then, just a few days later, the prospect reports they will be going…
Read MoreMarketing Ideas for More Referrals
Referrals are one of the main ways you will get new business, but do you know how to get them? There are a few agents out there who dislike asking for referrals because they are afraid of bothering their clients or fear they are asking for “too much.” While that mentality may be in the…
Read MoreInsurance Sales Tips for New Insurance Agents
Selling insurance may be among the hardest things to sell, but it’s something you can become good at with time and practice. Selling insurance is different from selling just about everything else. Insurance will be one of the most expensive things that people purchase, but it’s not tangible, which makes it hard to sell. People…
Read MoreChoosing a Domain for Your Insurance Agency
Your domain name plays a huge role on how well your insurance agency will market itself. A domain name that has too much in it can turn many people off, including many new potential clients–like Millennials who like very short, concise, and efficient. If it’s something that can easily be misspelled, people will think you…
Read More18,000 Insurance Leads Go Unsold!
With as many as 18,000 online insurance leads unsold per year, you could be missing out on some major business and sales. Yes, that number is correct: 18,000 online insurance leads go unsold every single year. Consumers who have embraced social media and technology are choosing “convenience” over “familiar.” It seems like they are choosing…
Read MoreWhat People Are Saying: Insurance Leads
Across the nation, many insurance agents are looking for leads to land them the most business, but what is the industry saying about insurance leads? Many insurance agents are now looking for what have been termed “leads” and gives them the opportunity to connect with someone who wants or needs the kind of insurance they…
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