Referrals are one of the main ways you will get new business, but do you know how to get them?
There are a few agents out there who dislike asking for referrals because they are afraid of bothering their clients or fear they are asking for “too much.” While that mentality may be in the right place, it is outright wrong. When you make it easy and risk-free for clients to refer people to your agency, you are actually doing them a favor. But there is an art to this, otherwise, the conversation turns from good to awkward. Here are a few marketing ideas for more referrals.
- Referral Reward Program
Your company can institute a referral program that benefits them. People love to help themselves, so offering discounts for referrals is a great way for your clients to offer more and more people for your business.
- Referral Cards
Make some cards for your clients to pass out to those who require your service. Add in a spot that says, “Referred by ________.” That way, you will know by whom that person was referred.
- Remove the Risk
One reason that people are hesitant to recommend people is because they are afraid of looking bad if you do a bad job. After all, they are putting their reputation on the line. If your agency is rude or treats them badly, they will look bad and stupid for recommending you. Ensure your clients on how you treat new referrals: you won’t hound them for hours and won’t call during obtrusive hours.
Referrals are the best way for you to find new business, so it’s important that you know how to do it. Contact Mike Stromsoe’s Unstoppable Profit Producer Program for tips and help on how you can generate new income for your business.