Online reviews can not only hurt your business, but they can also force you to never see the light day again. Learn how your business can be affected by online reviews.
We are in the digital age, and that means that an online presence for your business is all but mandatory. In order to establish legitimacy in the eyes of consumers, you need a website with product and location information, social media, an e-commerce arm, and more. The good news is that all of these are well within your reach to create them.
A tougher dilemma that many business owners face is that of online reviews from Yelp and TripAdvisor, and the effect it has on their business. Is investing time and money into these websites to cultivate an online presence really necessary?
If there’s only one thing you’re going to get after reading this article, it should be this: Consumers love online reviews.
Why? Because consumers do not want to waste their time or money on companies that others deem “poor.” And many small- to mid-sized businesses lack the brand recognition like Target or Wal-Mart, and so good reviews can make all the difference.
People that read positive reviews gain more confidence about your brand, and are more likely to visit your office if they believe they will have a good and positive experience.
Search Engine Optimization (SEO) is the way that people can best find your business without having to enter your specific name in your area. It makes you stand out in Google or Yahoo’s eyes and brings your business to the top–with time.
It only takes one bad review to make consumers ignore the 20 or 30 good ones, make sure that your business always leaves a smile on people’s faces.
Contact Mike Stromsoe’s Unstoppable Profit Producer Program for tips and help on how you can generate new income for your business.