There is a high demand for emotional intelligence in insurance, do you have it?
The insurance broker has been pushed too far. Why is the insurance agent angry? The prospect came highly referred by a long time client and was ready to buy. Then, just a few days later, the prospect reports they will be going with another agent.
What happened here? The insurance broker had the best technology that he or she could offer, but that wasn’t enough to convince these ex-prospects. The reason is emotional intelligence. Not everyone has it, and that’s why it’s important that you have someone on your team that does.
Emotional intelligence is the ability to recognize and understand one’s own emotions, correctly read the emotions of others, and utilize emotions to positively manipulate outcomes by managing the thinking and behavior of others.
If this sounds like something out of the X-Men, you may not have this gift.
Let’s give you an example of being able to read emotions.
Let’s say some clients come to and are looking for a top notch insurance agent. You have the know-how, the experience, the office, and the technology. The prospects are impressed by your knowledge in the insurance field, but they get lost when it comes to the paperwork.
Your paperwork comes in the form of many digital copies, and this confuses them and makes them uncomfortable. An emotionally intelligent person would be able to see their discomfort and adapt their business to their needs.
If they aren’t familiar with all the tech, an emotional intelligent insurance broker would bring back the tangible paper. Tangibleness affects people differently and can make or break a deal.
Contact Mike Stromsoe’s Unstoppable Profit Producer Program for tips and help on how you can generate new income for your business–no matter your emotional intelligence level.