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October’s Tips to Grow Your Agency

October’s Tips to Grow Your Agency

Grow your agency in October with these great tips.

1 – Know Your Client

Be alert to details that matter to the client and recognize what makes every encounter with each client unique. Our brand promise, “Because You’re Different,” hinges on employees knowing their distinctive clients and sustaining a positive relationship. Tell your client what you are doing for them that they might not know about and make a point to ask them questions about their business. – Jackie Donnelly, Heffernan Insurance Brokers

2 – Link Up
Ask key commercial clients for their permission to include a link to their websites on your agency’s website, show case them in a blog post, monthly newsletter, the sky is the limit. You can bet they will give you their OK and will probably appreciate your loyalty to them, building a rock-solid relationship and a long-term client – it’s a win-win!

3 – Customer’s Shoes
Put yourself in the customer’s shoes. Think: “If I were them, what questions would I ask?”.  TIP:  Ask great pointed questions and zip it (two ears, one mouth).

4 – Referral Partnerships
Enter into a mutually beneficial agreement with a referral partner (i.e., accountant, car dealership) with the objective of sending each other hot leads. Year after year 25+% of new business in my agency comes from Referrals!

5 – Umbrellas
Sell increased limits on umbrella policies. Invite personal and small commercial lines umbrella insurers to increase their policy limits beyond $1 million. Many CSRs and producers write a small umbrella once – and then forget to suggest adding another million, or more when the account is reviewed.

6 – Promote 100% of the Ways to Reach You
Promote your phone, fax, email, website and office location(s) on all of your marketing. This could include business cards, brochures, emails and social media. Anywhere you have your agency logo, every other way to reach yo0u should follow too!.

7 – Screen Share
It’s not always possible to get an in-person appointment. Using easy-to-use screenshare technology (such as Join.me, Skype.com, GoToMeeting.com, FreeConferenceCall.com, etc.) is a good way to share a presentation, or go through your website while you’ve got the prospect or client on the phone.

9 – Great Customer Service
It’s not a secret tactic, but it is the most effective one. When our agents provide customers with outstanding service, they show their appreciation by giving us referrals. As Walt Disney said, “Do what you do so well that they will want to see it again and bring their friends.”

10 – Give Them Something
My mother always taught me to never go visit someone empty handed, this has always served me well.  Never leave your client or prospect empty-handed. Give them something useful and informative that will make them think of you every time they see it and use it.

11 – Tracking Metrics
Growing agencies have one thing in common: They track where every new piece of business is coming from, so they know which marketing efforts are paying off. They also track the number of policies per client, so they know whether they are building deeper relationships.

Contact Mike Stromsoe’s Unstoppable Profit Producer Program for tips and help on how you can generate new income for your business.

Your Best Business Looks Like This

Use These Tips To Get The Most Out Of Your Business

Running a business, whether a major corporation or a brand-new startup, requires you to put your best foot forward in order to see success. The trouble, of course, is determining what your best foot looks like. To help you, here is some easy-to-understand, easy-to-implement business advice.

  • Over/Under: There will always be unforeseen expenses. That is just an unfortunate, unavoidable fact of business life. Consequently, it is important to leave a little wiggle room in your budget. When you create your spending plan, overestimate how much you will need. Then, when you actually spend the money try to stay well under budget. Doing so will build a nice cushion for your business.
  • Sell What They Want: Of course, a big part of what will make your business successful is your passion behind it. If your passion keeps you from selling a product people want, though, you are likely to struggle. Make sure you have a product or service that is actually marketable. Fine tune it until the majority of people you ask if they would be interested in what you are selling respond, “Yes!”
  • Keep Track: It is very difficult to improve if have no benchmark to aim above. Be diligent about the records you keep. This will help you set realistic, attainable goals for your business, and can point out areas where you can trim the fat to maximize productivity and revenue. Keeping records takes a little extra effort, but helps to yield big results.

Is your business as profitable as it could be? Do not leave money on the table! Contact Mike Stromsoe’s Unstoppable Profit Producer Program for a premier wealth creation program that will help you work less, earn more, and enjoy life!

Perfecting Your Elevator Pitch

Any time that you are in a room with another person is an opportunity to network. How? By having an intriguing, spot-on elevator pitch. Your elevator pitch should be a 30 to 40 second description of what you do and why someone would need your services.

Write down your pitch and constantly hone it. Focus on how your service can be of use to someone else. Practice saying your pitch out loud until you can say it instantly without having to think about it. This can feel artificial, but, it is actually the best way to sound natural and confident when you answer the question, "So, what do you do?"

Make a point of striking up conversations everywhere. Show curiosity about people, and it will be reciprocated. Over time, you will find that your pitch will connect you to all sorts of people, and that you will be able to advance one another’s businesses. 

Want more great business advice? Join the smart entrepreneurs from all over the country who have used Mike Stromsoe’s Unstoppable Profit Producer Program

Bringing More Value To Your Client

As a business owner, you are probably always brainstorming new ways to increase profits or to get additional customers. And while you undoubtedly offer exceptional products and services, the one major key separating you from "the pack" could be the most simple–making sure you excel at bringing value to your client.

As most of you know, attaining a new client is more expensive than retaining a current client, and a client who is already familiar with and pleased with your services is likely to purchase more. But as business owners, we can sometimes forget the biggest, most effective advertising method of all–word of mouth.

Bringing value to your client is as simple as sharing valuable information that helps the client reach his or her goals. It is under-promising and over-delivering. It is bundling insurance products, saving your client money while increasing his or her protection levels. For a corporate client, adding value may mean offering an out-of-the-box strategy for the business itself or for company employees. Simply put, it means caring enough about your client to go the extra mile to meet or exceed their needs and to offer it at competitive prices.

If you think that these simple steps will not set you apart from others, try it. And don’t worry about giving away too much information; your clients will view you as the expert — the authority — in your field…. and will reward you handsomely.

Mike Stromsoe has been offering business advice to insurance professionals everywhere. After achieving personal success in this arena, he was encouraged to share the information with as many as he could, helping them to build the insurance business of their dreams to create the lifestyle of their dreams. The result–Mike Stromsoe’s Unstoppable Profit Producer Program.

It is a program no insurance professional should ever be without!