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October’s Tips to Grow Your Agency

October’s Tips to Grow Your Agency

Grow your agency in October with these great tips.

1 – Know Your Client

Be alert to details that matter to the client and recognize what makes every encounter with each client unique. Our brand promise, “Because You’re Different,” hinges on employees knowing their distinctive clients and sustaining a positive relationship. Tell your client what you are doing for them that they might not know about and make a point to ask them questions about their business. – Jackie Donnelly, Heffernan Insurance Brokers

2 – Link Up
Ask key commercial clients for their permission to include a link to their websites on your agency’s website, show case them in a blog post, monthly newsletter, the sky is the limit. You can bet they will give you their OK and will probably appreciate your loyalty to them, building a rock-solid relationship and a long-term client – it’s a win-win!

3 – Customer’s Shoes
Put yourself in the customer’s shoes. Think: “If I were them, what questions would I ask?”.  TIP:  Ask great pointed questions and zip it (two ears, one mouth).

4 – Referral Partnerships
Enter into a mutually beneficial agreement with a referral partner (i.e., accountant, car dealership) with the objective of sending each other hot leads. Year after year 25+% of new business in my agency comes from Referrals!

5 – Umbrellas
Sell increased limits on umbrella policies. Invite personal and small commercial lines umbrella insurers to increase their policy limits beyond $1 million. Many CSRs and producers write a small umbrella once – and then forget to suggest adding another million, or more when the account is reviewed.

6 – Promote 100% of the Ways to Reach You
Promote your phone, fax, email, website and office location(s) on all of your marketing. This could include business cards, brochures, emails and social media. Anywhere you have your agency logo, every other way to reach yo0u should follow too!.

7 – Screen Share
It’s not always possible to get an in-person appointment. Using easy-to-use screenshare technology (such as Join.me, Skype.com, GoToMeeting.com, FreeConferenceCall.com, etc.) is a good way to share a presentation, or go through your website while you’ve got the prospect or client on the phone.

9 – Great Customer Service
It’s not a secret tactic, but it is the most effective one. When our agents provide customers with outstanding service, they show their appreciation by giving us referrals. As Walt Disney said, “Do what you do so well that they will want to see it again and bring their friends.”

10 – Give Them Something
My mother always taught me to never go visit someone empty handed, this has always served me well.  Never leave your client or prospect empty-handed. Give them something useful and informative that will make them think of you every time they see it and use it.

11 – Tracking Metrics
Growing agencies have one thing in common: They track where every new piece of business is coming from, so they know which marketing efforts are paying off. They also track the number of policies per client, so they know whether they are building deeper relationships.

Contact Mike Stromsoe’s Unstoppable Profit Producer Program for tips and help on how you can generate new income for your business.

Customer Service Is A Must!

As a business owner, customer service should be your prime concern! Here are 4 customer service tips to live by that will greatly increase people’s satisfaction with your business:

  • Incorporate the “Yes” principle! Never tell your customers they can’t have or do something. Offer as many different options before you outright tell a person “no”. This will greatly increase the chances that the customer returns to your business, even if you couldn’t help them out the first time.
  • If it applies to your business- take your product to them! Offer to drive your product to certain customers who may need service faster than others. Going above and beyond like this will help your customers to feel special, and they will appreciate it.
  • Use social media like twitter to keep in touch with your customers, and track their satisfaction. Tweet them a quick “thanks!” to let them know how grateful you are for their business.
  • Employ these principles every day! Yes, business is busiest during certain seasons, but year-round customer service is what makes good businesses great!

For any further questions please contact Mike Stromsoe’s Unstoppable Profit Producer Program, today!

America’s Small Business Owners 5 Main Concerns

As a small business owner, you are constantly addressing problems, and making difficult decisions. Have you ever wondered how your troubles differ from those of other small business owners in America? If so, here are the top 5 main concerns of small business owners in the nation:

  1. Customer acquisition and retention
  2. Functionality and reliability of technology
  3. Talent management: recruiting and retaining staff
  4. Taxes, government regulations, and health care reform
  5. Financing, and decreasing ability to acquire funds.

Almost half of all small business owners believe their business will experience expansion in the year 2014. Our country is home to 28 million small businesses that employ approximately 1/3 of our entire population! Small businesses are so very important to our country, and we want to see them succeed!

If you are a small business owner, and are interested in utilizing a wealth creation program, please contact Mike Stromsoe’s Unstoppable Profit Producer Program! We can provide you with tools that will lead you directly to success. Give us a call, today!!

The “Gosh Attitude” Can Help You, Today!

Are you familiar with the “Gosh Attitude”? If not, sit back and get ready to be enlightened! The “Gosh Attitude” was founded by immigrants in the first years of the 1900’s, and refers to the appreciation they felt for everything around them- “Gosh, I am so lucky”. This is the attitude we often forget to incorporate into our daily lives.

So often, we forget that we are not victims of our situation. We have the power to set goals, and take the steps necessary to reach them! All it takes is determination and hard work.

You cannot achieve success without dealing with a decent amount of struggle, grief, and even failure. However, if you have the strength to persevere, all of your dreams will be yours before you know it. The “Gosh Attitude” can help every single person in this world! Each day you wake up is another day you can use to plan your future, and take action. Don’t let another day pass you by without making moves!

Give Mike Stromsoe’s Unstoppable Profit Producer Program a call. We want you to succeed, and can provide you with a prime wealth creation program that will lead you directly to success. Contact us, today!!

Change Is Constant- Incorporate Change Into Your Business, Today!

When it comes to change, it is a well-known fact that change is constant. This is incredibly important to keep in mind when handling your business. As a society, we are drawn to new things- the newest technology, the newest trend, etc. This is why it should be your number one priority as a business owner to keep adapting to change. If you are unable to do this, you will be able to sit back and watch as your business declines in popularity.

What is the best way to do this? Start with a constant reevaluation of your business’ policies and procedures. Brainstorm with your team if you have to. Do whatever you can! Any insight can lead to the change necessary to bring your business back to life!

When you find a free moment in your busy schedule, take advantage of it and create a plan you can use to revamp the year and effectiveness of your business.

Here at Mike Stromsoe’s Unstoppable Profit Producer Program, we genuinely care about your success! For a prime wealth creation program that will help you build your bank account while you work less, contact us, today!