Blogroll
Is Your Small Business Ready for the Grand Opening?
Prepare your insurance for its grand opening with these tips. From the concept to the business plans to installing the computers, you’ve nursed your insurance agency along the whole way. Now that it’s time for opening, you’ll want to be sure that you’ve done enough to set your business up for success. The cost of…
Read MoreWhat Are Insurance Clients Looking For?
Understand what your next insurance client truly wants. As with any industry, knowing your market is imperative. Understanding your client’s wants and needs goes a long way in tailoring marketing strategies and crafting services and products. Insurance clients are a unique market. They know they need insurance and most of them want to purchase all-encompassing,…
Read MoreHow to Create an Insurance Agency Marketing Plan
Tips to write a marketing plan for your new insurance agency. Is your insurance agency just getting started? You will need a marketing plan. A marketing plan for an insurance agency requires knowing the vision for the agency, resources (both finances and time), and the type of clients you want to attract. It may sound…
Read More3 Ways to Create a Happy and Healthy Workforce
Retain your top talent and boost employee morale with these tips. fulfilling tasks, driving sales, and operating the business from the inside out. Once you’ve found a good team, you’ll want to keep them around. To keep your top talent, you may be tempted to give them a raise. However, even bonuses and raises aren’t…
Read MoreBye, Bye First Interview… Let’s Just Have Coffee
Hiring the right people for the role could depend on what questions you ask in the interview. When interviewing candidates for a job position, most managers will ask questions about the candidates’ work history, how they would fit in the team, and how they would go about solving problems. While these are suitable questions to…
Read MoreWays to Help Lead Your Team More Efficiently
Tips on how to lead an elite team to improve your business. Most great leaders have a natural passion for building and motivating. While it comes naturally to some, others must work hard at maintaining a happy and healthy team for their business’s success. The art of leadership can be a tricky one to master,…
Read MoreHow to Create Awesome Video to Promote Your Business
Use multimedia to enhance your business’s marketing strategies. We’re in the visual age. People want easy access to information and a personal touch never goes amiss. Videos are ideal for businesses to use to support their marketing strategies and excel their reputation. Videos are also great for businesses that want to establish themselves as experts…
Read MoreWhy to Keep a Production Log
Give your team the visual motivation they need to keep doing the activities that put numbers on the board. Several years ago, we made a seemingly small change to our process that produced some mighty results. We created a simple tool called a production log. Our production log is essentially our scoreboard. The production log…
Read MoreTips for Powerful Presentations
Engage your audience with a powerful presentation. It’s safe to say that almost all of us have sat through a boring presentation in our lives. Whether the topic was irrelevant, the presentation was dull, or we were completely disengaged, we know that information in that setting is not going to be well received – especially…
Read MoreTexting Within Your Insurance Agency Marketing
How your agency can utilize text message marketing. In our digitally-driven era, it’s not surprising that 91 percent of U.S. adults own a cell phone. Amazingly though, 90 percent of marketing messages are read within 20 minutes of being sent. As an insurance agent, that is a pretty powerful source of marketing. To help your…
Read More