Blogroll
What Your Agency Needs to do to Mine Your Acre of Diamonds
Enrich your insurance agency. Russell H. Conwell, the founder of Temple University in Philadelphia, delivered his most famous speech more than 5,000 times from 1900-1925. He once told a reporter that for some of his lectures, he spent over a year preparing them, only to deliver them once. That was not the case with his…
Read MoreTips to Motivate Your Team
Strive to treat people like you want to be treated. Life can be hard—and it can throw some defeating blows. However, I believe that the winners and the ultra-achievers in this world manage to see life as a glass half full. Such people also tend to enjoy life more than others. How can we bring…
Read MoreNurture vs. Email: What You Need to Know
Here’s what you need to know when it comes to email. Email marketing evolved a number of years ago, and in its infancy, it was amazing. It doesn’t cost anything to send out an email message, and yet you can reach thousands of people instantly. Anyone who is savvy nowadays can build video and other…
Read MoreBlueprint To Your Million Dollar Agency
Imagine if you had a simple, PROVEN 3 Step Blueprint to grow your business, create financial security and give you all the FREEDOM you wanted – Guaranteed? Well you can! In this training you will discover: Secret Formula To Attract Top-Notch Team Members That Will EARN More Clients and Make You More MONEY! Specific, Time-tested…
Read MorePromoting Your Agency: Why to Become a Marketplace Researcher
What you need to know about becoming a marketplace researcher. The 3 M’s are the heart of your promotional process. If you want to grow your business, then it’s critical to understand how the market, your message, and media options play into your marketing programs. One of the most critical steps to take in order…
Read More3 Marketing Tips for Your Agency
Top tips to help your insurance agency succeed online. Insurance agents are tasked with a unique challenge: they must develop a local brand identity while enhancing the identity and customer experience. While the tech business grows, plenty of businesses are taking their company online to build and maintain solid relationships. Check out these easy marketing…
Read MoreHow to Optimize Your LinkedIn Profile
Tips to update your LinkedIn profile. With over 467 million members, LinkedIn is a widely used social network for professionals to showcase their skills. It’s also a great opportunity for prospecting and marketing in some industries. LinkedIn can be a useful tool for insurance agents and agencies, especially if the name of the agency…
Read MoreHow to Collect (and Use) Third-Party Endorsements
Tips to secure third-party endorsements for your insurance agencies. With so many agencies—both locally and nationally—competing for business, you can stand out when you allow the words of others to do some of the work for you. A third party endorsement letter is like a testimonial on steroids, and just like testimonials, third party endorsement…
Read MoreShould You Script All Messages?
Scripting messages for insurance agencies. Let’s talk about the messages that will be going out to 100 percent of the market. The best messages contain the credibility that comes not from your own words, but from the testimonials of your satisfied customers. Messages should also be well planned and market tested. The messages we use…
Read MoreLaunching a Lost Souls Campaign
Should your insurance agency launch a campaign for inactive clients? From time to time, it’s natural to get some “dead” clients—people who used to have policies with the agency, but for whatever reason, decided not to renew. A certain amount of attrition is just a part of business, so we should just chalk those up…
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