Blogroll
Are You Tracking Your ROI?
Signs you need to start tracking marketing ROI. As a business owner, it’s natural to feel busy and rushed off your feet. Do you often feel so overwhelmed with running your business that you sacrifice staying up with what’s new in marketing and managing vendors? Sometimes it’s so easy to get caught up in the…
Read MoreHow to Manage Business Relationships
Managing yourself can improve your business relations. Theodore Roosevelt once said this about success: “The single most important ingredient in the formula of success is knowing how to get along with people.” If you want to achieve greatness in your business, you have to be ready and willing to do what it takes to build…
Read MoreEngage Your Social Media Audience with These Simple Tips
How to engage with your audience using social media. Engagement is good for most marketing campaigns. We spend countless hours, dollars, and other resources researching and creating out content, but all that effort is for nothing if we’re not engaging anyone. We want our audience to reach our content and find out how we can…
Read MoreHow to Crystalize Your Compensation Model
How insurance agencies can structure their compensation models. A gifted team doesn’t just show up every day and work hard for no reason. They have bills, they have expenses, and they have many of the same needs and wants that you do. That is why we have worked to find ways to motivate our team…
Read MoreUpcoming Event: Million Dollar Sales Producer Bootcamp
Agency owners and producers – Do not miss this event! Ramp up your skillset with this 2-day live boot camp: Million Dollar Sales Producer! On April 19 – 20, 2018 in San Diego, CA, Million Dollar Sales Producer, Jesse Parenti, finally reveals his closely-guarded secret that led to his surge in success. Not only that,…
Read MoreEasy Ways to Earn More Referrals
Simple Steps to Get More Referrals It’s a common feeling for business owners to feel like they’re bothering clients when they ask for a referral. More often than not, customers will happily leave a nice review if they feel they’ve had particularly good service. However, it isn’t always high on their list of things to…
Read MoreHow to Practice Client Segmentation
Open Up Doors with Client Segmentation In 1896, Italian economist Vilfredo Pareto, published his first paper entitled “Cours d’économie politique” in which he proved that approximately 80 percent of the land in Italy was owned by 20 percent of the population. He developed this conclusion by observing that 20 percent of the pea pods in…
Read More6 Ways to Boost Your Retention
Ultimate Retention Strategies Every business owner knows that retention is necessary to build and maintain a successful insurance agent. You know small boosts in retention will grow your long-term profit immensely. You know it costs more to get new customers than to keep current ones. Overall, you know you need to improve your retention strategies…
Read MoreShould You Hire a Personal Assistant?
Why You Should Consider a Personal Assistant Most people who run their own small businesses don’t believe they can afford a personal assistant. In my opinion, you can’t afford not to have a personal assistant! There is only one you—and that means you shoulder the primary responsibly for turning your business into more than just…
Read MoreShould You Be Writing Monthly Newsletters?
Monthly Marketing Strategy with a Newsletter I remember the day we first started doing newsletters. It was years ago. We printed them on plain white paper and had to manually peel and stick the mailing labels on each one. It was a painstaking task that required a team effort each month because of the sheer magnitude of man-hours…
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