Blogroll
How to Earn and Ask for More Referrals
Referral and Marketing Ideas There are a few business owners who hate asking for referrals, often feeling that they’re bothering clients or that they’re asking too much. While this is normal to feel and certainly not wrong, referrals are a valuable resource that every business can benefit from. In essence, we all like to recommend…
Read MoreShould You Provide a Written Guarantee?
Giving Your Clients Peace of Mind I decided that giving our customers peace of mind about their decision to purchase a new policy could never be a bad idea. So, I wrote a simple, no-frills, and no-hidden-clauses guarantee that states: “If you’re not happy with your service with us, or if we do anything that you’re not…
Read MoreWhy to Initiate Offsite Team Meetings
How Team Meetings Are Essential to Your Business Winston Churchill once said, “The war was not won through the plan, the war was won with the planning.” You and your business reach higher levels and grow faster because you meet and plan with the like-minded people in your organization and connect with them in a way…
Read MoreEasy Tips to Watch Your Money
We are so quick to say in our businesses that we are here to “serve our customers,” but at the end of the day, we are also all in business because we need to earn money. One of my favorite quotes from Earl Nightingale’s inspirational book, The Strangest Secret, is, “The only people who make…
Read MoreDoes Your Business Use Client Service Report Cards?
Information noted on a client report card tells you just what you need to do to improve your business. In our agency, we monitor all service satisfaction activity on a consistent basis. One of the greatest monitoring tools we developed is what we affectionately call the client service report card. The client service…
Read MoreIs It Worth Awarding Surprise Bonuses?
Make it a habit to reward a job well done. Most people are motivated by money. People are perhaps even more motivated by unexpected money. You know that feeling of finding a $20 bill in the pocket of an old pair of jeans? There’s a way to give that feeling to your team—it’s called surprise…
Read MoreAiming for 100% of the Marketplace
Is your business aiming for 100 percent of the marketplace? Let’s begin by discussing your ideal marketplace. There is a goal I have in my business—I want to reach 100 percent of the marketplace. Does this mean that I cast the widest net possible in order to increase my odds? No, what it means is…
Read MoreLearnable Mindsets of Highly Successful People
Develop skills that successful people exude. What do people like Richard Branson, Bill Gates, and J.K. Rowling all have in common? They are all truly successful in their dedicated fields. In fact, they continue to excel time and time again. While most of this was hard work, determination, and their own creation, there are…
Read MoreHow Niches Lead to Riches
Choosing niches to target allows you to become an expert in your industry. A niche market is a smaller subset of the marketplace on which a specific product is focused. The market niches you choose to target defines the product features you promote to satisfy specific market needs, as well as the price range, production…
Read MoreHow to Nail Down Employment Contracts
Protecting your business with employment contracts. Any business owner will understand that the employees are the backbone of the company. They bring in customers, satisfy clients, and run the entire business’s housekeeping daily. Team members are the most important piece of the business. As a result, it’s so important to take care of the team…
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