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How to Create an Insurance Agency Marketing Plan

How to Create an Insurance Agency Marketing Plan

Tips to write a marketing plan for your new insurance agency.

Is your insurance agency just getting started? You will need a marketing plan. A marketing plan for an insurance agency requires knowing the vision for the agency, resources (both finances and time), and the type of clients you want to attract. It may sound like a complicated task, but putting together a marketing plan can be simple.

To create an insurance agency plan, ask yourself these three questions.

            1) Where is my agency right now?

Before you start coming up with marketing ideas to help your agency grow, you need to set a benchmark – a starting point. In order to truly see how far you’ve come, you first need to establish where you are before you begin. Assess your current sales, clients, marketing plans, and budget to understand your agency’s picture.

            2) Where do I want to be a year from now?

Once you’ve established your benchmark, it’s time to start thinking about where you want to go. In other words, you need to set some goals. Make goals specific so that you can easily measure your success. For example, instead of noting down ‘Close more policies,’ put ‘Close an average of 10 new auto policies and 5 new home policies a month.’ Also, don’t solely focus on new sales. Set goals for other areas of your agency like retention, service, referrals, and reviews.

            3) How do I plan to get there?

This is where marketing tactics come into play. Write down your ideas of how to reach your goals. Some tactics may include:

  • Building an email list of prospects and create an email marketing campaign about why they should contact the agency for a free comparison quote.
  • Providing quote forms on the website for online visitors to quickly fill in.
  • Using social media to promote the referral program.
  • Using a monthly newsletter to provide useful information to clients.

Don’t forget about your insurance plan throughout the year. Open it up at least once a month and hold yourself accountable.

Marketing your insurance agency doesn’t have to be difficult! To learn more about how to be successful in your business, contact Mike Stromsoe’s Unstoppable Profit Producer Program. We can offer guidance, helping you perfect your professional posture. We also offer a premier wealth creation program that helps you to work less, earn more, and enjoy life.

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