Blogroll
Why Customer Service is the New Marketing
Tips to improve your insurance agency’s customer service. In today’s society, customer service is everything. If you’ve ever read reviews on Google, Yelp, Facebook, or otherwise, you’ll know just how damaging poor customer service can rank the business. If a client has felt offended, condescended, or insulted by an insurance agent, you can be…
Read MoreEasy Ways to Wow Your Customers and Boost Loyalty
Top tricks to improve your customer’s loyalty to your business. Every business depends on happy customers. As an insurance agency, your livelihood depends on satisfied clients that renew their policies time and time again. In today’s society, insurance clients don’t just want a quick policy and a cheap premium. They want high-quality service and the…
Read MoreHave You Tried Some of These Lesser-Known Marketing Tricks?
Try these different ways to get the marketing juices flowing! Any business owner will know that a successful marketing plan is one that uses a variety of techniques and avenues to promote your business. Although you may have tried a variety of different marketing methods, you may not have tried these lesser-known (but equally effective)…
Read MoreSelling on Value Instead of Price
Sales tips to help your clients understand the value of insurance coverage. When a consumer knows they need insurance, they often view the policy as a burden. To help them come to terms with the policy, they might opt for the cheapest one possible, so that they have some coverage but they aren’t spending too…
Read MoreInsurance Agent Traits That Consumers Want
Characteristics of an insurance agent that makes consumers want to stay. The benefits of a personable insurance agent are beginning to be recognized by the mass media. Many consumers are waking up to the value of insurance and what it can do to protect them. As a result, they want to work with a company…
Read MoreTips for Motivating Your Sales Team
Is your team motivated to generate exceptional results? Most people are only driven when they are motivated. In professional sales, motivation can be the key to generating lots of sales (and revenue) for the company. Whether your team members have been in sales for one year or ten, all of them need a certain motivation…
Read MoreFun Client Appreciation Event Ideas
Check out these different ideas for a client-appreciation event. For many independent insurance agencies, it can be hard to stand out against the competition. Because of this, it’s extra important to appreciate your clients for choosing you over a large, national insurer. While social media and email campaigns can help to keep your consumers involved…
Read MoreClicks vs. Followers
Here is what businesses should know about clicks versus followers. When you own your own business, you have to make some pretty tough choices. You don’t have the time or money to spend on hopeless campaigns and marketing that won’t generate results. In short, you need to make sure each penny is put to good…
Read MoreHow Should You Ask for Online Reviews?
Start asking your clients for reviews. Let’s face it, you ask a lot from your customers. You want their time, their money, and for them to return to your business for more. Asking for even more may seem risky, and a lot of business owners shy away from it, but online reviews can greatly improve…
Read MoreHow to Utilize LinkedIn As A Powerful Sales Tool
Recently, in our UPP Platinum Mastermind sessions, one topic continued to come up in our discussions. How can we use LinkedIn as a powerful sales tool to add to your arsenal. So we took action… We are extemely honored to have had the opportunity to interview special guest Brian Traichel this week and the feedback…
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