What is a Video Hosting Platform and Which One Should I Use?

Get started with videos by selecting the right video hosting platform. Is your agency thinking of delving into the world of video? In this digital era, it is wise to appeal to all forms of marketing, including using video. Many consumers want instant gratification – they want to hear about something before they read it.…

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Insurance Marketing Tools to Be More Effective Every Day

Make the most of your marketing tools with these tips. Marketing is an essential piece of the puzzle for any business. From prospecting, lead generation, and branding, marketing is well worth investing some time and money into. To help your insurance agency make the most of marketing tools, take a look at these tips. Use…

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Top Ways to Make Better Marketing Goals for Your Agency

Marketing goals for insurance agencies. Goals are tasks that need to be accomplished, and they come in all shapes and sizes. When running your agency, you might live off daily, monthly, and annual goals. To help, we’ve rounded up a few marketing goals that your agency should concentrate on this year. Set up a marketing…

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Unique Goal Setting Tips for Agencies

Work towards your agency goals with these tips.  The New Year is here, and that means many of us have started our New Year’s resolutions. While we may be working on personal goals, what about your agency? To help set smart, reasonable, and achievable goals this year, read on. Write down goals that align with…

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How to Deal with Fake Google Reviews

How to handle getting false Google reviews. Every business understands how important reviews are for their livelihood. One review can make or break your business. But what happens when you get false Google reviews that hinder your business’s appearance online? Luckily, there are solutions. Don’t respond with emotions. However untrue or nasty the review is,…

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How to Create an Energized Workforce

Boost employee morale with these tips. In the world of insurance, agents are always connected and always working. The biggest problem with this is that it leads to workers being tired and disengaged. Worse, workers suffer greater tension and make more judgment errors. Of course, everyone needs sufficient downtime and rest in order to do…

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The Secret Psychology of Why People Buy Insurance

Understand these reasons why people buy insurance to boost your customer value. Even though you’re an insurance agent, you may have never really taken a step back to wonder why people buy insurance. State law requires some insurance, and most individuals express a want to protect their assets, but what about the psychology behind it?…

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Top Tips on How to Earn More Referrals

Easy ways to ask for referrals to progress your agency. It’s a common feeling for business owners to feel like they’re bothering clients when they ask for a referral. More often than not, customers will happily leave a nice review if they feel they’ve had particularly good service. However, it isn’t always high on their…

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The Danger of Under-Communicating with Your Insurance Customers

Why communicating with your customers is vital to your success. Most insurance agencies want to believe that their clients are loyal and love the service they get. While you may provide quality service and policies, it’s likely that not all of your customers are as loyal as you think. What would happen if they got…

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