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How to Increase Your Book of Business Using Existing Clients

How to Increase Your Book of Business Using Existing Clients

Tips on how to boost your sales without taking on new clients.

Did you know that one of the best ways to increase the size of your book quickly is by tapping into your existing base of customers? Believe it or not, but there’s always more business to be had with your current client list. Here’s how to get started.

Start by doing a review of coverage with each client. This ties in perfectly to the end of the year review, and many will be thinking about going over their coverage to make sure it is in line with their current needs. Sit down with them and ask the right questions to elicit and uncover coverage gaps that you can offer to fill. What’s more, you can also talk about the benefits of raising their policy limits or tacking on additional policies for better protection. Use this opportunity to boost customer loyalty by showing how dedicated and considerate you as an agency can be.

You’ll want to start with your top premium clients and then work your way down. Introduce the idea of a personal line to commercial-online accounts, and ascertain if your personal line clients have businesses you could potentially write for them.

This is a simple and easy way to increase revenue without taking on new clients. Not only does this increase revenue and loyalty, but it makes clients less likely to move their business elsewhere. After all, they know that you are looking out for them!


To learn more about how to be successful in your business, contact Mike Stromsoe’s Unstoppable Profit Producer Program. We can offer guidance, helping you perfect your professional posture. We also offer a premier wealth creation program that helps you to work less, earn more, and enjoy life.

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