Never STOP Marketing

You have taken the time to sit down with your team, gather ideas and now you have created your AWESOME NEW Referral Rewards Program for 2012… Now how do you get the word out? Let’s take a minute to think about this.  If you want to reach 500 people (for example), which of the following…

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Where Is Your Revenue Coming From?

I hope this finds you well and consistently implementing! Today I’m discussing something that I find to be one of the most important systems in ANY business, including insurance agency businesses-Client Segmentation. In the 1800’s a gentleman by the name of Pareto came up with a principle called the 80/20 rule.  What it means is…

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Top Notch Team Leaders Do This

I hope this finds your week turning out to be an absolute, over the top, off-the-charts win! If not so far, you still have time to turn the tide. Questions continue to surface on how we organize our team, keep our team together, keep them motivated, keep them moving forward, compensate them at a level…

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There’s NO time like the present… Time Management

Time… It can be hurtful.  But, in all seriousness, time is something that certainly can be controlled, and it is something that you MUST control. One of the things we’ve identified in our studies is, everybody’s got the same 24 hours.  It’s not like somebody has an advantage over somebody else.  We’ve all got the…

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Affinity Marketing – It’s a Natural Fit for You

Niches to riches…..if this sounds good to you, then read on! Affinity marketing is kind of a sub-segment of a niche marketing program, but it can make your niche marketing campaign and your entire agency machine more powerful than ever. Read my own story below, it’s an example of how your “affinity” can positively affect…

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This is a No Brainer…

Talk to lots of agency principles, producers and other agency team members. When we discuss referrals, most say “we get lots or most of our business from referrals”.  I then ask about the structure of their referral program. Normally, a period of silence follows. Watch this 3 minute video with a pen and paper in…

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Are You ON It or IN It?

Happy Friday! What a mountain of opportunity we have in front of us today…. and every day! It is our absolute hope that you are taking advantage of each window that opens before you. Which leads to this thought process – When do you work ON your business? Do you set a weekly goal with…

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What will 2011 bring to you and your business?

The first decade of the 21st century has passed. From terror, to war, to recession, surely we will all remember where we were when the major events of 2000-2010 occurred. But, even during the difficult times, there were great times. Are you a business that refuses to participate in the recession and is having or…

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After 234 Years, You Are Still Free!

As our family huddled closely on the blankets in our yard to watch the annual fireworks show last weekend, I began to ponder the ”price of freedom”. The more I thought about it over the next couple of days, the more I realize that nothing is free, especially our freedom. When you think of freedom,…

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