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Clicks vs. Followers

Clicks vs. Followers

Here is what businesses should know about clicks versus followers.

When you own your own business, you have to make some pretty tough choices. You don’t have the time or money to spend on hopeless campaigns and marketing that won’t generate results. In short, you need to make sure each penny is put to good use. This is especially true when it comes to marketing. There is a great debate about whether clicks or followers are more valuable to a business. As with most things in life, there is no clear-cut answer. Even so, here’s what you should know.

Understanding how each platform has its advantages and disadvantages is going to help your business make smart moves. For example, being at the top of Google is only valuable if thousands of people are searching for what you do. No one marketing solution will be right for the same business, so it’s best to understand what your options are.

Email Marketing & PPC for Clicks

If your business is having a big sale coming up or needs a quick boost in traffic, there is no better way to do it than with email and PPC (pay per click). A pay-per-click campaign works great because you can skip the line on Google searches and be found right at the top. Email marketing works great because it is cost effective, and it sends valuable information right to the consumer. Emails can be jazzed up every month to keep clients engaged and involved.

Social Media Marketing for Followers

Social media marketing generates high-quality results, but perhaps not as fast as the above. A strong social media campaign can reach thousands of new clients and put you in front of people who are local to your area. Another advantage of social media marketing is that your customers can tag themselves at your location, share your information, invite friends and family to follow you, and really amp up your business interaction. As a follower, they can see your updates throughout the day and can actively feel engaged with your business.

When it comes to establishing which is more valuable (clicks or followers), assess your business’s needs and goals. Marketing your insurance agency doesn’t have to be difficult! To learn more about how to be successful in your business, contact Mike Stromsoe’s Unstoppable Profit Producer Program. We can offer guidance, helping you perfect your professional posture. We also offer a premier wealth creation program that helps you to work less, earn more, and enjoy life.

Tips for Powerful Presentations

Tips for Powerful Presentations

Engage your audience with a powerful presentation.

It’s safe to say that almost all of us have sat through a boring presentation in our lives. Whether the topic was irrelevant, the presentation was dull, or we were completely disengaged, we know that information in that setting is not going to be well received – especially if we’re bored. A great way to start making better and more engaging presentations is not a minefield, although it can appear daunting. A powerful presentation is the most critical tool in communication and business today.

Clear communication can do wonders for any insurance agency. When you articulate your ideas clearly, you:

  • Win multi-million projects
  • Secure buy-in from your team on your new vision
  • Build awareness
  • Inspire change
  • Communicate ideas that have the power to spread

Most presentation organization is left to the last minute, causing the dedicated team or person to throw together a whole meeting. Insurance agencies spend billions of dollars and time on their brand, yet rush through pulling together their keynotes. Finding time to research, write, design, and rehearse a presentation is a challenge. However, you must invest the time and energy into doing these tasks if you want your audience to invest their time and money in you.

A powerful presentation is: 
Clear, easy to read, has simple language, infographics that visualize key points and highlight the benefits.

A poor presentation is: 
Overloaded with facts, stats, numbers, corporate jargon, dense text, inconsistent design elements, and no key message.

It is more important than ever to cut out all the clutter from your presentation to present clear and consistent messages. What gets left out of your presentation is more important than what goes in. Be sure not to drown the audience in complex words, mixed messages, and unreal theories. Your design must support the speaker. Look for bite-sized chunks of information, easy-to-read material, and keep it to the point.

You have the power to make a difference! To learn more about how to be successful in your business, contact Mike Stromsoe’s Unstoppable Profit Producer Program. We can offer guidance, helping you perfect your professional posture. We also offer a premier wealth creation program that helps you to work less, earn more, and enjoy life.

Texting Within Your Insurance Agency Marketing

Texting Within Your Insurance Agency Marketing

How your agency can utilize text message marketing.

In our digitally-driven era, it’s not surprising that 91 percent of U.S. adults own a cell phone. Amazingly though, 90 percent of marketing messages are read within 20 minutes of being sent. As an insurance agent, that is a pretty powerful source of marketing. To help your agency make the most of this resource, read these tips.

Build a database that’s compliant.

There are several organizations that regulate text message marketing. Why? Because text messages are delivered via the cellular phone network, which is heavily regulated. The Federal Communications Commission, Federal Trade Commission, Mobile Marketing Association, CTIA, and Telephone Consumer Protection Act all have a role in regulating the industry. Basically, don’t buy or rent a list of numbers and blast messages to them. Instead, ask visitors to opt-in and ensure it is easy to sign up and stop messages.

Promote incentives, discounts, events, and new products.

There are so many ways to utilize text message marketing these days! Make the most of it by sending out different texts that will inspire and engage your audience. You don’t want to be sending out the same introductory message all the time – so get creative!

Be mindful of timing.

It’s important not to send information too often. You don’t want to give the reader a reason to opt out of receiving your texts. One way to do this is to commit to not sending more than one or two texts per month. Additionally, be aware of the time of day in which you send the text. Avoid doing it during rush hour, too early in the morning, or late at night.

Marketing your insurance agency doesn’t have to be difficult! To learn more about how to be successful in your business, contact Mike Stromsoe’s Unstoppable Profit Producer Program. We can offer guidance, helping you perfect your professional posture. We also offer a premier wealth creation program that helps you to work less, earn more, and enjoy life.

How to Collect (and Use) Third-Party Endorsements

How to Collect (and Use) Third-Party Endorsements

Tips to secure third-party endorsements for your insurance agencies.

With so many agencies—both locally and nationally—competing for business, you can stand out when you allow the words of others to do some of the work for you. A third party endorsement letter is like a testimonial on steroids, and just like testimonials, third party endorsement letters give you the essential credibility you need.

A third party endorsement letter is a letter that a client writes on your behalf on his own letterhead that he sends to one or more of your potential customers—at least that’s the way it will seem. In actuality, you are the one who will write most of the third party endorsement letters that come from clients. Here is how it works:

Let’s say I have a great commercial client named Dr. Jon, who is a dentist. I’d like to get a letter from Dr. Jon that goes out to all the other dentists in the area whom he knows. I approach Jon and say, “I’m starting a new marketing program, and I need your help.” In my experience, people want to help, so more than likely Jon agrees to hear me out. I continue, “Jon, I’d like to share everything we’ve done for you with other dentists so that we can help them get better coverage and save them money. I know you are busy, so I’ve written a letter, and if you don’t mind, I’d like to put that letter on your letterhead. I’ll bear all the costs and send it out. All you need to do is read the letter, and if you approve, add your signature at the bottom. Then I will send you the list of dentists we plan to send this letter to, and you can add or delete whichever names you like, okay?”

Jon agrees to this since there’s not much work on his part and he truly is a satisfied customer.

After Jon approves the letter, provides the letterhead, and approves the list of recipients, this letter from a respected dentist goes out to all the other dentists in his network. They’re receiving a letter from their colleague endorsing my agency and me. Do you think that would be powerful? Absolutely. A word of advice: Make sure that when you reprint the client’s letterhead, you add your phone number so you get the calls from prospects, not Dr. Jon.

I could even follow up the letter with a thirty to sixty-second voice broadcast message from Dr. Jon, recorded right there in his office on my smart phone after he approves the letter. About a week after the letter goes out, I send the follow-up voice broadcast that says:

“Hey, Dr. Jon here. I just wanted to make sure you got the letter I sent last week. If you haven’t read it, please take a moment to do so. It could save you a lot of money and ensure that you’re properly protected. Thanks, Dr. Jon.”

Not every client will be the right fit for endorsing such a letter, but keep your eyes open for the right opportunities to make the most of this powerful promotion tool.

To learn more about how to be successful in your business, contact Mike Stromsoe’s Unstoppable Profit Producer Program. We can offer guidance, helping you perfect your professional posture. We also offer a premier wealth creation program that helps you to work less, earn more, and enjoy life.

Should You Script All Messages?

Should You Script All Messages?

Scripting messages for insurance agencies.

Let’s talk about the messages that will be going out to 100 percent of the market. The best messages contain the credibility that comes not from your own words, but from the testimonials of your satisfied customers. Messages should also be well planned and market tested. The messages we use to reach our audience are all highly scripted. We know exactly what we’re going to say, we know when the messages will be sent and to whom they are going, and we ensure that they are written in a manner that won’t offend anyone.

When considering the right script for TV, remember that repetition is important in the television world. That means you don’t need to create multiple commercials—two or three great ones are all you need to promote your company and increase brand awareness. Just make sure they are properly scripted, and that you keep the 3 M’s in mind: Ensure that the message matches your marketplace, and that the marketplace responds well to the form of media you have chosen (in this case, television).

It’s true that it is not always easy to determine what messages will work in your market, but with time and practice (and by asking yourself the right questions), you can hone in on the proper messages to send out. One key question to answer before you begin the process of scripting is this:

Are we going to target price or target protection?

That is one of the first things to determine because you don’t want to send mixed messages. Conflicting messages will not resonate with the marketplace the way a universal, cohesive message does. Think of some of the largest insurance carriers out there that focus on price. Every message they send out to the marketplace is about cost savings. When you think of Geico, you think of saving “15 percent or more on car insurance,” right? That is the kind of cohesive messaging you want to use.

If you decide to target price, and your ad sounds something like: “Save up to 37 percent on your auto insurance if you call today. Don’t wait.” Then after you give viewers a reason for calling, provide viewers with a Kall8 number so that you can track the calls that are coming in because of the ad. You may also consider using a 24/7-operator service since people watch television at all hours. If you don’t have somebody available to answer your phones after your commercial airs, then why have the ad in the first place? You can provide an answering service with a script so that you can plan what they will say and how you will follow up with after-hours callers.

Your scripts are the key elements of every message you send out to the marketplace through multiple media sources; so don’t take the creation process lightly. We have several sample scripts to share with you in our Unstoppable Profit Producer Program, and you should always ask for the advice of industry experts who are in your network. Find someone who wants you to succeed and ask for direction as you construct your all-important scripts.

To learn more about how to be successful in your business, contact Mike Stromsoe’s Unstoppable Profit Producer Program. We can offer guidance, helping you perfect your professional posture. We also offer a premier wealth creation program that helps you to work less, earn more, and enjoy life.

Launching a Lost Souls Campaign

Should your insurance agency launch a campaign for inactive clients?

From time to time, it’s natural to get some “dead” clients—people who used to have policies with the agency, but for whatever reason, decided not to renew. A certain amount of attrition is just a part of business, so we should just chalk those up as a loss and move on, right? Not even close.

We love to market to people who used to be our clients. As long as the reason they left had nothing to do with something we personally did or said, we’ve found that they will be willing to come back if you make the right moves.

We found another diamond when we started with a large list of people who used to do business with us, and we decided to launch a lost souls campaign. We sent them each a hand-written letter on a yellow piece of paper, and sent it out in an airmail or goldenrod envelope (anything that will stand out).

The letter says:

“I know you left our agency for reasons that were important, and if we did something wrong, I apologize. We want to see if we can make it up to you, and if you are still looking for the best rates, we’d like the opportunity to talk with you again. We have some new carriers who are featuring some exciting programs, and we’d like to make sure that you’re able to take advantage of every one of the discounts that are available to you.”

The overall tone of the letter needs to be apologetic. Make sure that you don’t place any of the blame on them for leaving. Assure them that you know they must have had a good reason.

This area of the marketplace is so vital because it represents an entire group of people who have heard of you and know what you do—and if somebody’s done business with you before, he or she is four times more likely to do business with you again. In some ways, lost souls are almost as strong as referrals. They are already connected to your business in some way. So keep that list of lost souls as an open door for marketing opportunities, reach out to them, keep them in the loop, and communicate with them from time to time to see if you can bring them back into your circle of safety influence. Once again, it’s just one more way to continue to grow your business profitably.

To learn more about how to be successful in your business, contact Mike Stromsoe’s Unstoppable Profit Producer Program. We can offer guidance, helping you perfect your professional posture. We also offer a premier wealth creation program that helps you to work less, earn more, and enjoy life.

Are You Tracking Your ROI?

Are You Tracking Your ROI?

Signs you need to start tracking marketing ROI.

As a business owner, it’s natural to feel busy and rushed off your feet. Do you often feel so overwhelmed with running your business that you sacrifice staying up with what’s new in marketing and managing vendors? Sometimes it’s so easy to get caught up in the day-to-day that you overlook a critical aspect of marketing – measuring your return on investment (ROI).

Here are a few signs that signal that you need a system to track your marketing ROI.

#1: You aren’t sure what sources are driving leads.

Do you know how many phone calls your social media marketing drove? Can you compare that to how many calls you got from your search advertising campaign? It might be time to upgrade to a marketing system that tracks these details on a routine basis and provides you with 24/7 reports. Even small businesses can enjoy get this info, and doing so can provide huge dividends. When you know what is driving your inquiries, you’re able to hone in on that marketing tool.

#2: You rely on notes and memory to track conversions and sales.

Look for a system that manages and records the whole conversion process – from citing the source of every conversion like a phone call, email, or web form, to capturing the lead’s contact information in one digital system. This way, you won’t have to find a scribble on a piece of paper to know where a prospect or customer stands.

#3: You rely heavily on intuition rather than statistics.

Although there’s something to be said for intuition when it comes to running your business, marketing is something that can and should be measured. Make sure your marketing vendors are providing clear reports that help you see how your marketing programs impacted the bottom line.

To learn more about how to be successful in your business, contact Mike Stromsoe’s Unstoppable Profit Producer Program. We can offer guidance, helping you perfect your professional posture. We also offer a premier wealth creation program that helps you to work less, earn more, and enjoy life.

Engage Your Social Media Audience with These Simple Tips

Engage Your Social Media Audience with These Simple Tips

How to engage with your audience using social media.

Engagement is good for most marketing campaigns. We spend countless hours, dollars, and other resources researching and creating out content, but all that effort is for nothing if we’re not engaging anyone. We want our audience to reach our content and find out how we can help. To help you actually engage with your social media followers, check out these tried-and-tested tips.

Personalize Your Social Experience

Throughout your social postings on Facebook, Twitter, Instagram, and more, ensure that each space speaks to a different persona. Twitter is great for casual interactions, Facebook is a great consumer market, and LinkedIn thrives in the business-scape. When you understand each social media platform’s experience, it’s clear that content built for a space like Instagram won’t perform as well somewhere like LinkedIn.

Reply to Comments

A great way to spark engagement is to reply to comments on your business’s posts. Whether it’s a simple ‘Thank you!’ or a question that asks the individual about their experience, find unique and fun ways to get talking! If your audience feels like they’re being heard, they’re more likely to keep an eye out for your future posts.

Be Consistent

Despite where you choose to build your next great social empire, remember that consistency is essential to sustained social engagement. Posting regularly creates a relationship with your audience, and irregular content strains that engagement. Keep content consistent and relevant.

To learn more about how to be successful in your business, contact Mike Stromsoe’s Unstoppable Profit Producer Program. We can offer guidance, helping you perfect your professional posture. We also offer a premier wealth creation program that helps you to work less, earn more, and enjoy life.

Easy Ways to Earn More Referrals

Simple Steps to Get More Referrals 

It’s a common feeling for business owners to feel like they’re bothering clients when they ask for a referral. More often than not, customers will happily leave a nice review if they feel they’ve had particularly good service. However, it isn’t always high on their list of things to do. So that your business can get the referrals it needs and deserves, check out these tips to earn more referrals.

Change your attitude about referrals. Stop telling yourself that you’re asking for referrals. Instead, think of it as benefitting your business and caring about customers. In fact, you could be saving your clients’ friends thousands of dollars. Changing your mindset towards referrals will help you to ask for them!

Hand out referral cards. Make up cards with your logo, agency contact information, and a spot that says ‘Referred by _____’. Handwrite your client’s name in the blank space and give it to them to pass along. You could either send these out in the post or hand them to your client when you see them so that they can immediately put them in their wallet or purse.

Practice your referral talkpaths. It’s well worth rehearsing that you’d like to say to clients thinking of referring your business. After all, just a few sentences or a good thought can help to spread the word about your services.

Add a recommend-a-friend functionality on your website. This strategy continues to be effective time and time again. Have a page or box somewhere on your website that allows people to send an email to a friend recommending your agency.

Include it in your email signature. Your email signature is a block of text that automatically shows up at the bottom of your emails. Most businesses have their name, contact information, and maybe a link to their website. This place is a great opportunity to request a referral because it’s not a direct email asking a client, but it does allow the reader to quickly forward on your contact information to friends and family.

Thank referrers on your Facebook page. When you receive customer referrals, go out to your social media sites (Facebook, Twitter, Instagram) and thank the people who have provided referrals out in the open for everyone to see. Not only does this show the referrer how much you appreciate their gesture, which should get you more referrals from them, but it shows everyone else how you appreciate referrals, encouraging others to leave you one!

To learn more about how to be successful, contact Mike Stromsoe’s Unstoppable Profit Producer Program. We can offer guidance, helping you perfect your professional posture. We also offer a premier wealth creation program that helps you to work less, earn more, and enjoy life.

Easy Tips to Watch Your Money

Easy Tips to Watch Your Money

We are so quick to say in our businesses that we are here to “serve our customers,” but at the end of the day, we are also all in business because we need to earn money. One of my favorite quotes from Earl Nightingale’s inspirational book, The Strangest Secret, is, “The only people who make money work in the mint. The rest of us have to earn it.” We all have to earn the money; it’s what we do with that money after we earn it that defines our level of financial security and, ultimately, the amount of freedom we enjoy in our lives and in our businesses.

Thanks to the Internet and mobile banking, our financial picture is at our fingertips at all times. I love the fact that I can log into my business accounts at any moment and find out exactly where I stand financially. Looking at your balances is important, but it’s about more than just checking in on the amount. I look at my bank accounts every single day for the following reasons:

  • I need to know what I have so that I can handle my financial responsibilities accordingly and pay bills responsibly.
  • I want to learn what should be there so that if something is missing, I will know right away.
  • It’s my responsibility to handle my money—there is no one who is more responsible for my financial picture than I am, so I have to know what’s happening day in and day out.
  • By looking at my balances every single day, it creates a habit that is similar to daily reading my goals. It reminds me of where I am and where I want to be.

It’s like riding a bike—the more often you do it, the easier it gets every time you put your feet on the pedals. The more often you manage your financials, the more you strive to understand exactly what every line on the balance sheet means, the better you will become at handling your money and making every dollar count. It really is that simple, but you first have to identify how the process works by immersing yourself in it daily.

When I work with business professionals across the country, I always ask, “When was the last time you did a deep analysis of your financials, profit and loss statement, and your balance sheet?” The vast majority of the time, the response I hear is, “I don’t remember.” That amazes me. It’s your business—and it’s your money. If you don’t care about it, I guarantee someone else will gladly take it off your hands. The people who say, “I don’t remember,” are also often the same people who tell me they can’t afford a personal assistant. Does anyone see the correlation here?

You need to be taking a look at your financial situation on a daily basis. I also review my financials in-depth at the end of every month to understand exactly where we are, both as a business and as an individual. As Benjamin Franklin once said, “If you fail to plan, you are planning to fail.” There is simply no way to reach as high as you want to reach in business without making sure you have the clearest view of your financial picture.

Establishing a great online presence is a must for each business. To get the full roadmap, contact Mike Stromsoe’s Unstoppable Profit Producer Program. Our premier wealth creation program helps you work less, earn more, and enjoy life!