Marketing
Insurance Agent Traits That Consumers Want
Characteristics of an insurance agent that makes consumers want to stay. The benefits of a personable insurance agent are beginning to be recognized by the mass media. Many consumers are waking up to the value of insurance and what it can do to protect them. As a result, they want to work with a company…
Read MoreHow to Build Trust with Your Insurance Clients
Ways to create a deeper and more rewarding relationship with your agency’s customer base. The insurance industry is built on good relationships between insurers and clients. The insurers create policies to protect the clients, and the clients trust that the coverage will be enough to safeguard their assets. To continue to be successful as an…
Read MoreFun Client Appreciation Event Ideas
Check out these different ideas for a client-appreciation event. For many independent insurance agencies, it can be hard to stand out against the competition. Because of this, it’s extra important to appreciate your clients for choosing you over a large, national insurer. While social media and email campaigns can help to keep your consumers involved…
Read MoreClicks vs. Followers
Here is what businesses should know about clicks versus followers. When you own your own business, you have to make some pretty tough choices. You don’t have the time or money to spend on hopeless campaigns and marketing that won’t generate results. In short, you need to make sure each penny is put to good…
Read MoreTips for Powerful Presentations
Engage your audience with a powerful presentation. It’s safe to say that almost all of us have sat through a boring presentation in our lives. Whether the topic was irrelevant, the presentation was dull, or we were completely disengaged, we know that information in that setting is not going to be well received – especially…
Read MoreTexting Within Your Insurance Agency Marketing
How your agency can utilize text message marketing. In our digitally-driven era, it’s not surprising that 91 percent of U.S. adults own a cell phone. Amazingly though, 90 percent of marketing messages are read within 20 minutes of being sent. As an insurance agent, that is a pretty powerful source of marketing. To help your…
Read MoreHow to Collect (and Use) Third-Party Endorsements
Tips to secure third-party endorsements for your insurance agencies. With so many agencies—both locally and nationally—competing for business, you can stand out when you allow the words of others to do some of the work for you. A third party endorsement letter is like a testimonial on steroids, and just like testimonials, third party endorsement…
Read MoreShould You Script All Messages?
Scripting messages for insurance agencies. Let’s talk about the messages that will be going out to 100 percent of the market. The best messages contain the credibility that comes not from your own words, but from the testimonials of your satisfied customers. Messages should also be well planned and market tested. The messages we use…
Read MoreLaunching a Lost Souls Campaign
Should your insurance agency launch a campaign for inactive clients? From time to time, it’s natural to get some “dead” clients—people who used to have policies with the agency, but for whatever reason, decided not to renew. A certain amount of attrition is just a part of business, so we should just chalk those up…
Read MoreAre You Tracking Your ROI?
Signs you need to start tracking marketing ROI. As a business owner, it’s natural to feel busy and rushed off your feet. Do you often feel so overwhelmed with running your business that you sacrifice staying up with what’s new in marketing and managing vendors? Sometimes it’s so easy to get caught up in the…
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