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Does Developing Brand Culture Lead to Optimal Employee Engagement?

Does Developing Brand Culture Lead to Optimal Employee Engagement?

With Millennials finally coming to age, the employee landscape is changing rapidly. Does your business have a defined and stable brand culture?

Baby boomers and Gen Zs are retiring and growing old, and in their place are Millennials, who want to make the most out of their careers and leave a lasting impression on the world, just as we all want to do. (And as the most diverse generation in U.S. history: so far, so good!)

Millennials demand many changes to the workplace including a work-life balance, flexible schedules, working from home, and more. So how do companies keep their never-before-seen employees engaged? How do they align the values of the company with those of their employees? A strong brand culture is the answer.

Social Strategies

Social media has become an integral part of the Millennials’ life. Social tools can increase employee engagement when the brand culture encourages creativity and collaboration from everyone. Furthermore, a social media customer outreach program allows employees to be the brand while they interact with customers.

Strong and Conscious Brand

When a cricket jumps, does it know where it’s going to land? An analogy that perhaps could be applied to humanity. This uncertainty, however, disengages Millennials. The brand culture should not just be a part of everyone’s work identity, it should be a reason to get up in the morning! If employees feel like they are making a difference, they are far more likely to stay engaged.

Look Towards the Future

Be clear and transparent about the company’s goals. But in order to do this, you must know and live your company goals. Are there any opportunities for growth and development? Millennials need to know in order to make the right decision.

Your brand culture depends on you and how you can convince others to believe what your business believes. Contact Mike Stromsoe’s Unstoppable Profit Producer Program for tips and help on how you can generate new income for your business.

Insurance Sales Tips for New Insurance Agents

Insurance Sales Tips for New Insurance Agents

Selling insurance may be among the hardest things to sell, but it’s something you can become good at with time and practice.

Selling insurance is different from selling just about everything else. Insurance will be one of the most expensive things that people purchase, but it’s not tangible, which makes it hard to sell. People can’t hold it, touch it, see it, or even smell it for that matter. You are selling an idea. Trust, and promises.

Selling insurance comes at a huge challenge that most insurance salespeople quit within the first two years. It’s disheartening and that’s why we have written this article. If you are just starting out as an insurance salesperson, make sure that you stick with it and read this article, too!

  1. Dress Professionally

As a salesperson, you already dress professionally. But when you are the sharpest looking person in the office, your coworkers and boss will take you more seriously, but most importantly, you will take yourself more seriously.

  1. Avoid Millennial Vernacular

While you and your friends may be on top of the newest slang, your older clients will surely not be. Use professional language in order to be taken seriously. While every customer is different, you will learn to read customers with more time and experience.

  1. Ask About Their Kids

Old folks love to talk about their kids. You’ll prime their brain to release dopamine, a chemical responsible for feeling good, and they will be more likely to buy from you because of this positive association they have. It may sound like psychological manipulation, but all the best in the business knows this trick–it’s best you learn to use it while you’re young.

Contact Mike Stromsoe’s Unstoppable Profit Producer Program for tips and help on how you can generate new income for your business.

Millionaire to Welfare

Imagine you are sitting in your office one day and you get a call from ABC TV, they would like to feature you on a TV show. WOW, you’re thinking cool, right?

But what happens next throws you for a loop… A few days later the television crew picks you up, puts you on a plane with no money, no credit cards, no cell phone, no laptop or watch and whisks you off to an impoverished neighborhood, where you had to live undercover and survive on $44.66 a week (the welfare amount a single man would receive). Well, this is exactly what happened to multi- millionaire James Malinchak. Check out the video below.

You’re invited to join us for the next Unstoppable Success Interview Tuesday, July 21st with ultra-success entrepreneur, James Malinchak. In this interview, James will share with you how he went from growing up in a small Pennsylvania steel-mill town to a self-made millionaire businessman and World renowned speaker and why he says his appearance on ABC Hit TV Show, “Secret Millionaire” was one of the most transformational experiences and tremendous blessings of his entire life!

This is one extraordinary, life-changing story you do not want to miss. Mark your calendars now and take action by registering below:

Thursday, September 1, 2016 at 1:59pm PST / 4:59pm EST

Achieve a Better, Richer Business and Life! (Register HERE)

To your relentless success,


Mike Stromsoe

The Unstoppable Profit Producer


PS James LOVES to give. He has agreed to extend a very special gift to everyone who attends… don’t miss this one and only opportunity that will accelerate you and your business to never experienced plateaus.

A Perfected Pitch Equals $5 Billion



This months Unstoppable Success Interview with one of the Original Sharks from the hit TV show “Shark Tank” – Mr. Kevin Harrington – the $5 Billion Man, was sensational and chalked full off current, world-class strategies that you can implement NOW.


Shut off all distractions, close the door, and find note taking devices because this replay will rock your world.



To your massive success and freedom,


Mike Stromsoe
The Unstoppable Profit Producer
Phone 800-770-9984


PS If you LOVED this interview and it was a game changer for you too, you have a unique, once in a life time opportunity to meet Kevin LIVE and  hang out with him in San Diego…don’t miss this rare opportunity, and invest in the VIP level. You will have NO REGRETS.

PPS Need More PROOF… Check Out What These Agents Had To Say After Attending Mike’s BeUnstoppable Bootcamp:

“Thanks so much for changing my life!  You don’t know this but your seminar made me realize that I still have plenty of room to grow my agency and all I was missing was a roadmap! I’m ready to implement, execute and take action! My  “Acres of Diamonds” is right under my nose!“

Joe Jimenez
President  CSIS Inc
Garden Grove, CA


“The thing that I took away from Mike’s conference this week is that he gives you the tools to get implemented quickly and you know that there was no sense in me trying to reinvent the wheel, when the wheels already there for you.  He gives it to you.  I would definitely recommend going to Mike’s conferences and consulting with Mike at any chance that you get.”

Charles Anzalone
First State Agency
Hamlin, LA


“Write the check, show up, sit there and you will just become so enthusiastic about your business again, that’s very important, because when you deal with the public you have a tendency to burn out and it’s the same old, same old.  You need to be regenerated; you need to have an injection of energy.  It is absolutely amazing and ideas I’ll have to live to be 140 to do the ideas!  It’s marvelous, it’s terrific!”

Donna Lavigne
Donna Lavigne Agency
Cobleskill, NY

Meet The 5 Billion Dollar Man…

So fired up about today’s interview with Kevin Harrington, the original Shark on Hit TV show “Shark Tank, the Inventor of the Infomercial, As Seen on TV Pioneer, the $5 Billion dollar man!

Here’s just a few of Kevin’s extraordinary accomplishments:

This is a once-in-a-lifetime opportunity, don’t miss out.  Register right now:

TODAY – Tuesday, July 26, 2016 at 9:59am PST / 12:59pm EST

The 5 Billion Dollar Man (Register Here)

Talk soon!


Mike Stromsoe
The Unstoppable Profit Producer
Phone: 800-770-9984
[email protected]

What’s Your Why?

We are into the second half of the year, are YOU still laser focused on your goals or have you lost some of your drive?

It is during this time that it’s critically important that you clearly understand the “WHY” in what you do.  This is a significant factor in knowing where you want to go and culminate this year.  Check out this short video I shot for you:

The focus is WHY you do what you do, whether it be in business or in your life. Below are some of the key points of the talk. We hope these simple, yet important thoughts truly make a difference for you, your family and your business:

Why – Why you do what you do – What is your purpose, your cause, your belief system. Why do you get out of bed in the morning or why does your organization exist ?

How – How people do it – your differentiating proposition. The processes by which  you do what you do. Does yours make “all the difference” for others?

What – What is it that you do? Do you have clarity on your mission?

People aren’t in it because of what you do, they are in it because of why you do it; When the opportunity to connect with people who believe what you believe arises, a common why occurs. It is our hope that you will consider the WHY in everything you do and that your true belief will reflect in your efforts, whether it be business or pleasure, family or friend. Every relationship matters.

There is so much to be thankful for–our families and friends, our health, our homes, our daily lives. And there is incredible opportunity going forward in 2016.

Wishing you and your loved ones an incredible Sunday!

All the best,

Mike Stromsoe
The Unstoppable Profit Producer
Call 800-770-9984
[email protected]

PS Are you ready to start living life on your terms and for your WHY, let us help.  The next BeUnstoppable 2016 Bootcamp LIVE 3 day event is right around the corner.  This event is designed to give you EVERYTHING YOU NEED to put your agency on autopilot… so you can enjoy more PROFITS and more FREEDOM to Live Life on Your Terms!

Take Action NOW – full event details here!!!!


Event Promotion: Be Unstoppable 2016!

Imagine what your life would be like if you had a Simple, PROVEN 3 Step Blueprint that would grow your business, create financial security, and give you all the freedom you wanted – Guaranteed!

When: November 3 – 5, 2016

Where: Wyndham San Diego Bayside Hotel

1355 N Harbor Dr.

San Diego, CA 92101


People, Processes, and Promotion

Over the past 29 years of research in Mike Stromsoe’s agency business, Mike and his team have created a unique philosophy called the “Three P’s – People, Processes and Promotion.”   This outside-the-box thinking and guidance provides agency entrepreneurs just like you the knowledge and tools you can quickly implement to explode your agency business.  Mike’s team continues to refine and bring to market ONLY the tools that work.  They have been there, done that and are still doing it!  A Keynote Speaker and a proven Marketing Expert and Business Coach, Mike will convert any session into a business- and life-changing event.  You will walk away with tools you can immediately implement into your own agency business. Of course, every interaction with our program carries our exclusive, complete satisfaction GUARANTEE! Make a difference, Be Unstoppable, Leave No Regrets and take action right now!


Act Now and Instantly SAVE $202! You heard right, you pay ONLY $297, plus you can bring additional team members for just $197 each.  This offer expires April 30, 2016!

We sincerely hope to see you in San Diego this November! Contact Mike Stromsoe’s Unstoppable Profit Producer Program to grow your business, create financial security and have more freedom, so you can live life on your own terms!

Are your Offering all you Can?

Make Sure Your Offers are Compelling

Offers need to be compelling to drive sales. If the offer doesn’t answer the question, "What’s in it for me?" then you are not doing your job. Offer whitepapers, guides, and webinars instead of price brochures and self-promotional videos.

Link Back to Your Site in Your Offer

Make it easy on your potential customers to find you again by providing a direct link to your company on your offer. A direct link means that all they have to do is click the link, instead of looking up your information. Busy people often forget to make the extra effort it takes to contact you.

Create Offers for Each Phase of the Buying Cycle

Different phases of the buying cycle should have different offers. At the beginning of the buying cycle a buyer may be interested in an informational piece like a guide or ebook; while later in the buying cycle they might want a free trial or demo. By creating these options, your customer can choose.

For more information on improving offers and leads, contact Mike Stromsoe’s Unstoppable Profit Producer Program.

Working on Improving your Strengths

Performance in life and work is measured by the ability to achieve results.  Strengths are those qualities that enable a professional to complete a wide variety of tasks that work together to reach goals.  In many instances, multiple strengths are present.  Dramatic improvement in performance requires improving your strengths.

Professional skills can be compared to major muscle groups in the human body.  The desire for a great set of abs requires significant work on the surrounding muscular structures that offset the abdominal muscles.  Performance strengths require the same development of complementary strengths to enhance the overall results. 

Broad Skills that are Considered Strengths

  • Integrity and honesty
  • Problem solving
  • Results-driven
  • Innovative
  • Communicator
  • Strategic vision
  • Inspirational

Each of these strengths can be enhanced for superior performance through identifying supporting skills.  Additional effort to improve the primary skill will be limited without understanding how other skills work to create significant improvement.  The right combination of skills in the strongest performance area can open doors of opportunity for the growing professional.

Discover the supporting skills that are attached to your best skill set when you participate in Mike Stromsoe’s Unstoppable Profit Producer Program.

Bringing More Value To Your Client

As a business owner, you are probably always brainstorming new ways to increase profits or to get additional customers. And while you undoubtedly offer exceptional products and services, the one major key separating you from "the pack" could be the most simple–making sure you excel at bringing value to your client.

As most of you know, attaining a new client is more expensive than retaining a current client, and a client who is already familiar with and pleased with your services is likely to purchase more. But as business owners, we can sometimes forget the biggest, most effective advertising method of all–word of mouth.

Bringing value to your client is as simple as sharing valuable information that helps the client reach his or her goals. It is under-promising and over-delivering. It is bundling insurance products, saving your client money while increasing his or her protection levels. For a corporate client, adding value may mean offering an out-of-the-box strategy for the business itself or for company employees. Simply put, it means caring enough about your client to go the extra mile to meet or exceed their needs and to offer it at competitive prices.

If you think that these simple steps will not set you apart from others, try it. And don’t worry about giving away too much information; your clients will view you as the expert — the authority — in your field…. and will reward you handsomely.

Mike Stromsoe has been offering business advice to insurance professionals everywhere. After achieving personal success in this arena, he was encouraged to share the information with as many as he could, helping them to build the insurance business of their dreams to create the lifestyle of their dreams. The result–Mike Stromsoe’s Unstoppable Profit Producer Program.

It is a program no insurance professional should ever be without!