With Millennials finally coming to age, the employee landscape is changing rapidly. Does your business have a defined and stable brand culture?
Baby boomers and Gen Zs are retiring and growing old, and in their place are Millennials, who want to make the most out of their careers and leave a lasting impression on the world, just as we all want to do. (And as the most diverse generation in U.S. history: so far, so good!)
Millennials demand many changes to the workplace including a work-life balance, flexible schedules, working from home, and more. So how do companies keep their never-before-seen employees engaged? How do they align the values of the company with those of their employees? A strong brand culture is the answer.
Social media has become an integral part of the Millennials’ life. Social tools can increase employee engagement when the brand culture encourages creativity and collaboration from everyone. Furthermore, a social media customer outreach program allows employees to be the brand while they interact with customers.
Strong and Conscious Brand
When a cricket jumps, does it know where it’s going to land? An analogy that perhaps could be applied to humanity. This uncertainty, however, disengages Millennials. The brand culture should not just be a part of everyone’s work identity, it should be a reason to get up in the morning! If employees feel like they are making a difference, they are far more likely to stay engaged.
Look Towards the Future
Be clear and transparent about the company’s goals. But in order to do this, you must know and live your company goals. Are there any opportunities for growth and development? Millennials need to know in order to make the right decision.
Your brand culture depends on you and how you can convince others to believe what your business believes. Contact Mike Stromsoe’s Unstoppable Profit Producer Program for tips and help on how you can generate new income for your business.